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The main difference when comparing WhatsApp vs WhatsApp Business is that WhatsApp is an app for personal messaging. In contrast, WhatsApp Business is for businesses to communicate with customers and clients on their contact lists. WhatsApp Business has marketing features like product catalogs and away messages for professional use.

Then, you can add an image, working hours, website, and physical address to your profile to present your business. Another great feature is the ability to create a product catalog within the WhatsApp Business app to showcase your products. It can include images, prices, and even links back to your site. The catalog can also be shared as one dedicated link.

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In summary, the main difference between WhatsApp and WhatsApp Business is that the former is strictly for personal communication while the latter gives you some marketing tools. WhatsApp Business is a free option for small local businesses looking just for a way to answer questions and take orders via chat.

You also get many additional features on top of WhatsApp Business that open up huge opportunities for marketing communication such as the ability to add WhatsApp messages as a step in your automations. To use WhatsApp for business for large campaigns and to scale your company, connecting to the API is for you.

A WhatsApp Business account is an account using the WhatsApp Business App. It offers a business profile and marketing tools such as broadcasts and automated replies to help businesses communicate with their contacts and customers.

What you might not know about are the different accounts WhatsApp offers to help businesses get in touch with those 2 billion users. A business account in WhatsApp means you can create branded profiles to give customers extra information about your business, such as your website, a brief description, the office hours when a customer can expect a response, and more.

The main difference between WhatsApp Business vs. WhatsApp is that the business solution offers a free app for small businesses and a paid API solution for larger ones that allow businesses to use rich messaging to communicate with users. Standard WhatsApp messaging is only a person-to-person solution for personal communication.

Businesses own and operate WhatsApp Business accounts themselves. You can set up a verified (optional), branded profile and use it to chat with WhatsApp users that have opted in to business communications.

Speaking of large customer bases, the WhatsApp Business app has a feature called Broadcasts that ups your business messaging efficiency by allowing you to contact up to 256 users simultaneously.

WhatsApp Business can automatically send greeting messages to new users, away messages outside of business hours, and quick replies to frequently asked questions.

The other option for businesses is the WhatsApp Business API, also known as the WhatsApp Business Platform. This solution is for large businesses and independent software vendors looking to integrate WhatsApp messaging into their own products. It's designed to handle much larger conversation volumes.

With WhatsApp Business API you need to verify your business before you can start engaging with your customers at scale, meaning WhatsApp reviews the business account. If they approve, you:

WhatsApp (officially WhatsApp Messenger) is an instant messaging (IM) and voice-over-IP (VoIP) service owned by technology conglomerate Meta.[14] It allows users to send text, voice messages and video messages,[15] make voice and video calls, and share images, documents, user locations, and other content.[16][17] WhatsApp's client application runs on mobile devices, and can be accessed from computers.[18] The service requires a cellular mobile telephone number to sign up.[19] In January 2018, WhatsApp released a standalone business app called WhatsApp Business which can communicate with the standard WhatsApp client.[20][21]

On January 18, 2016, WhatsApp's co-founder Jan Koum announced that it would no longer charge users a $1 annual subscription fee, in an effort to remove a barrier faced by users without payment cards.[96][97] He also said that the app would not display any third-party ads, and that it would have new features such as the ability to communicate with businesses.[92][98]

In September 2017, WhatsApp's co-founder Brian Acton left the company to start a nonprofit group,[100] later revealed as the Signal Foundation, which developed the WhatsApp competitor Signal.[101] He explained his reasons for leaving in an interview with Forbes a year later.[102] WhatsApp also announced a forthcoming business platform to enable companies to provide customer service at scale,[103] and airlines KLM and Aeromxico announced their participation in the testing.[104][105][106][107] Both airlines had previously launched customer services on the Facebook Messenger platform.

WhatsApp uses a customized version of the open standard Extensible messaging and presence protocol (XMPP).[210] Upon installation, it creates a user account using the user's phone number as the username (Jabber ID: [phone number]@s.whatsapp.net).

Many businesses around the globe use WhatsApp as a reliable platform to directly communicate with their target customers. Businesses also use WhatsApp to maintain relations with existing clients. Due to the variety of tools available for such purposes, businesses also run marketing campaigns, market research, and promotions on WhatsApp.

For many small business owners and budding entrepreneurs, WhatsApp Business is a helpful tool to reach out to their customers. However, the people are often in a state of confusion when it comes to WhatsApp Business vs. WhatsApp.

WhatsApp Messenger ensures security with its data encryption. This makes the chats unreadable to anyone violating the chatroom space of the individuals exchanging the messages. This feature has made the application a trusted and reliable platform for many. In recent updates, WhatsApp messenger also provides the option of transferring money via chat.

WhatsApp Business was launched specifically for small and medium-sized businesses looking for an affordable but reliable platform to reach out to their customers. It offers a range of services catering to the marketing and customer service side of enterprises, such as broadcast messages, automated messaging, and many more.

Automated Messages is another feature that is very popular with businesses. Since customer engagement is of utmost priority, this feature allows businesses to use automated chatbots to engage their customers around the clock.

Short Links, QR Codes: We appreciate fast service and tolerate inefficiency. WhatsApp Business has provided businesses with quick-to-scan QR codes and Click-to-Chat links. This is so that customers can reach out to them without having to go through the trouble of noting numbers and saving contacts first. People can also generate these QR Codes with the online QR Code generator, which helps track how many people scanned the QR Code and provides additional security.

Speaking of efficiency, the option of labeling conversations in WhatsApp Business is yet another logical addition to the application. It allows businesses to label their conversations and keep track of their customers.

WhatsApp Product Catalog: Making WhatsApp Business one of the best marketing tools of the year is the WhatsApp Product Catalog feature. This feature allows businesses to create an online store, complete with pictures, product and service descriptions, pricing, and codes. The catalog provides a detailed overview of your business and helps customers place orders on the spot.

WhatsApp Business App is a free to download app that is specifically created for small business owners. In addition to the basic messaging capability of WhatsApp Messenger, it includes some business focussed features like business profiles, product catalogs, quick replies and away messages.

WhatsApp Business Platform has been designed for medium and large businesses. This is a paid product that allows businesses to communicate with customers on a large scale using multiple devices and agents.

However, if you have already created a new number for your business and connected it to WhatsApp Messenger, it would make sense to convert it to WhatsApp Business. By doing so, you would gain access to additional business-focused functionality that is not available on WhatsApp Messenger.

Important Note: Once you switch your WhatsApp Messenger number to WhatsApp Business App, you will not be able to use it from WhatsApp Messenger anymore. You will need to have separate phone numbers to keep your personal conversations in WhatsApp Messenger and your business conversations in WhatsApp Business App.

In the final step, create your WhatsApp Business profile and then tap NEXT. Make sure that you properly edit your business profile with the necessary information such as:

Simply put, WhatsApp Business allows companies to safely and securely message their customers directly within the WhatsApp messaging platform. One advantage over SMS is that WhatsApp is tied directly to a single phone number and provides a branded business profile rather than a string of digits. This allows consumers to immediately know who they are chatting with or receiving messages from. WhatsApp also provides reliable delivery information, providing companies the additional benefit of knowing what messages have been delivered and, ultimately, read.

Since WhatsApp comes preinstalled on many smartphones worldwide, user adoption has skyrocketed and is continuing to grow. That means your customers are probably already using the app. To make that customer connection, all you need to do is set up a WhatsApp Business profile and associate it with your business number And because your business presence is tied to only one phone number (short codes not required!), you can easily include it in all of your marketing programs to entice more customers to make that direct connection with you. ff782bc1db