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Not convinced that the typical MR agency in India, with its hired hand policy and low focus on manpower quality, will work,Dainik Bhaskar went their own way. In Ahmedabad, they contracted over 1,450 researchers to survey 1.2 million homes and conducted 54 focus groups in Ahmedabad and 6 neighbouring districts. This sample is larger than the combined sample size of the IRS and the NRS for two years. In the survey, people were asked what the current newspapers lacked and what they wanted from a modern newspaper. This was valuable primary data, and helped Dainik Bhaskar to shape the content of the newspaper to the needs of the customers, and also gave it new insights into the Gujarati market.

Uber could have employed a team of its own to do background checks of drivers, knowing that in India, many who drive don't even have valid licenses! They should have trained people to interview drivers better, look for signs of falsehoods, double check and cross verify facts divulged. They had to understand that India wasn't the US, not as regulated or monitored. (Incidentally, for all the bleeding hearts mourning the attack on free enterprise, please note that from California to Oregon to Utah, many US states are objecting to Uber's ways of doing business. As are many in Germany, Spain and now Australia).

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Uptodown is a multi-platform app store specialized in Android. Our goal is to provide free and open access to a large catalog of apps without restrictions, while providing a legal distribution platform accessible from any browser, and also through its official native app.

The primary objective of teaching through this case is to make students aware and understand the emerging strategy of positive marketing and its ability to break through the present clutter in the market. It also elaborates on how companies can use this tool for differentiating themselves from others.

This is an affordable and value for money ad in Bhuj Recruitment Advertisement. This is a branded newspaper advertisement in Bhuj city. You can use this advertisement for Divya Bhaskar Recruitment Ad in Bhuj. Book newspaper ads online for friends and family. Now order your valuable newspaper ads from your home. Book classified in newspaper with these high circulating newspaper.

Drawing from the report of Divya Bhaskar, journalist Deepak Patel highlighted district-wise numbers of death certificates issued in the March 1 to May 10 period in 2021, which were much higher than the official Covid-19 toll.

The media in Gujarat has been consistently demanding accountability from the state government amid the escalating health crisis. Journalists have raised concerns about the official Covid-19 data and shortages of hospital beds, oxygen and medicines in the state.

Between April 2022 and March 2023, the company spent a total of Rs 1,223 crore, up by 22% from the previous financial year. Out of this, the advertising expense of the company stood at Rs 72 crore in FY23, up from Rs 58.7 crore in FY22.

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My name is Aditya Shastri and I have written this case study with the help of my students from the online digital marketing course at IIDE - India's #1 digital marketing institute.


Practical assignments, case studies & simulations from Harvard Business Review helped the students from this course present this analysis. 


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This would really motivate us.

DB Corp targets the underprivileged and socially unserved segments in urban, semi-urban, and rural India. They are sharpening their focus on the middle-income, lower-middle, and upper-middle segments of society. As a result of increased financial inclusion, a large number of households are transferring from the low-income to middle-income categories. They are focusing on capturing a larger share of this aspiring segment.

Dainik Bhaskar is a well-known media industry with a large global presence worldwide. It has a strong logistical foundation and it has a strong presence in all of the areas of its services, but it faces competition from a large growing number of newspaper companies in this field and competitive efforts from its rivals. e24fc04721

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