Download VERIFIED Teams Hugo Boss

For HUGO BOSS, 3D design empowers teams to design apparel, accessories, and footwear with hyper realistic models and experiment with different fabrics and colors. It provides designers greater creative freedom and convenience during the ideation stages, with a new canvas to produce inspired work for customers. 3D assets are also used to engage suppliers and retail partners in more efficient ways, where prototyping, reviews, and changes can all be conducted digitally.

3D design empowers HUGO BOSS to explore new customer experiences that blend the digital and physical worlds, especially as interest grows around the Metaverse. Teams have been focused on areas such as digital avatars, virtual fitting rooms, and NFTs, all of which require assets that feel lifelike. With Adobe Substance 3D Sampler, teams can use reference photos and powerful AI capabilities to replicate complex fabric textures such as knits and embroidery. Other applications such as Adobe Substance 3D Painter and Adobe Substance 3D Stager help refine colors and lighting.

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For us, Adobe and the Substance 3D products have been helpful in raising the quality level. And as a premium fashion brand, we need a photorealistic result of our 3D styles that we feel confident to also showcase towards our end consumers. Substance 3D improved our material quality and has enabled us to work on things such as embroideries and embossed logos, and really the fine details of a fashion style. We are now able to replicate them perfectly well in a 3D environment. And this has helped us in the wider sense of 3D adoption, and our digital transformation journey.

And secondly, what I do see is that the entire process as such became more sustainable. Sustainable in terms of environmental footprint but also sustainable in terms of the team's resources and needs. The teams are becoming so much more efficient. And at the end of the day, creating better products, which is the biggest advantage we can have.

HUGO BOSS is one of the leading companies positioned in the premium segment of the global apparel market. With its two brands, BOSS and HUGO, the group offers collections in 132 countries at around 7,400 points of sale and online in 70 countries via hugoboss.com. The company follows a clear a consumer-centric approach and offers a best-in-class consumer journey at all touchpoints. The commitment to personalization underlines the goal of taking the customer experience to the next level.

HUGO BOSS, which shares the same aspiration to perfection as the soccer champions, will provide the teams with its tailoring expertise and make sure they are also renowned for their style and elegance.

Scuderia AlphaTauri is one of the two teams owned by Red Bull on the current F1 grid. The team was previously called Toro Rosso, Italian for 'Red Bull,' however, it was renamed after AlphaTauri, a fashion brand.

Instead, the American-born businessman believes that the sports market is key to continuing to grow the Hugo Boss brand, also allowing it to cater to both the male and female markets, with there being a sharp increase in the number of women watching Grand Prix racing, fuelled by the Netflix show Drive to Survive.

Upon starting at Hugo Boss, Grieder wanted to boost sales to around $4 billion per year by 2025, but better-than-expected sales performance has led to a readjustment of $5 billion per year in the same timeframe, with an increased and heightened presence in the sports world after long-term deals with the McLaren and Mercedes teams.

Grieder has expressed his desire to add more clothing brands to expand the sizeable Hugo Boss umbrella, with the still-young and emerging AlphaTauri brand ideal to be added to the portfolio, according to sources of RacingNews365 and Formula.Hu.

Adobe Photoshop and Illustrator are mainstays used by creators across HUGO BOSS. Substance 3D apps are just as easy to learn, which has led to quick adoption. The use of 3D starts in the product development phase. Rather than creating 2D illustrations of potential garment designs, most designers now work primarily in 3D. The results are much more realistic and lifelike. For example, the addition of the Z-Axis is used to add depth and realism. Results like these allow designers to accurately capture how garments should fit on customers, where design details should lay, and how the fabric should flow. Design teams provide feedback on 3D designs, with designers iterating on color or texture design details in just minutes.

Working in 3D also supports sustainability goals by eliminating the physical waste associated with producing multiple rounds of sample garments, often from factories located thousands of miles away. HUGO BOSS has already reduced the number of physical samples used per collection by more than 30%. The photorealistic quality of 3D designs is so good, teams can skip making physical samples.

High-quality 3D modeling can be used to offer 360-degree views of products to e-commerce sites. Marketers and product teams use Substance 3D Stager to take lifelike photographs of products from all angles without expensive physical photoshoots. They can combine different products to create unique outfits for every region, or customer.

There will be an immediate review to ascertain weight saving opportunities. Of particular interest is work by Haydale in adding their functionalised HDPlas Graphene Nano Platelets (GNPs) into both Carbon Fibre Reinforced Plastic (CFRP) and epoxy resins. Work carried out with Cardiff University, showed improvements of 40% in the plane shear strength of CFRP, and the US-based research institute Aerospace Corporation endorsed the use of the GNPs in achieving more than a 100% increase in structural strength and stiffness for epoxy resin systems.

The teams will also review bearings and friction points, delamination of materials and thermal heat management.

Ray Gibbs, CEO, Haydale commented "Fundamentally this agreement demonstrates the belief that Haydale materials advice and technology can make a difference in the high tech world of competitive offshore racing. We will also call on the skills and resources of our collaboration partner the Welsh Centre for Printing and Coating- this is an exciting mix of entrepreneurial flair and technical knowhow which we feel can really make a difference.''

Under the terms of this agreement Haydale will seek project funding for longer term assignments such as the inclusion of Haydale graphenes into barrier films and coatings and to investigate how these coatings could improve the ATR boat's performance.

Stewart Hosford, managing director, Alex Thomson Racing added:

''It is exciting to be using such industry leading technology in our Research and Development programme. It is important that we deliver a vessel that has the strength to race around the world. . . . It is similar to Formula One in that you need to keep the vessel light to ensure optimum speed without a compromise on strength, providing the results for the title sponsor whilst racing. I am looking forward to seeing the results and using this technology in future design concepts.''