"Hello" is a song recorded by English singer-songwriter Adele, released on 23 October 2015 by XL Recordings as the lead single from her third studio album, 25 (2015). Written by Adele and its producer, Greg Kurstin, "Hello" is a piano ballad with soul influences (including guitar and drums), and lyrics that discuss themes of nostalgia and regret. Upon release, the song garnered critical acclaim, with reviewers comparing it favourably to Adele's previous works and praised its lyrics, production and Adele's vocal performance. It was recorded in Metropolis Studios, London.

"Hello" was a massive global success, topping the records charts in a record-setting 36 countries, including in the United Kingdom where it became Adele's second chart topper, following "Someone Like You", and had the largest opening week sales in three years. In the United States, "Hello" debuted atop the Billboard Hot 100, reigning for ten consecutive weeks whilst becoming Adele's fourth number-one single on the chart and breaking several records, including becoming the first song to sell over a million digital copies in a week. By the end of 2015, it had sold 12.3 million units globally (combined sales and track-equivalent streams) and was the year's 7th best-selling single while it stands as one of the best-selling digital singles of all-time.[3]


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The accompanying music video was directed by Xavier Dolan and co-stars Adele and Tristan Wilds. It broke the Vevo and YouTube records for achieving over 27.7 million views within a 24-hour span, and the record for the shortest time to reach one billion views (87 days) respectively.[4] "Hello" broke the iTunes records for being number 1 in most countries (102 countries).[5] The music video for the song received seven nominations at the 2016 MTV Video Music Awards, including Video of the Year and Best Female Video.[6] At the 59th Annual Grammy Awards, "Hello" won three awards: Record of the Year, Song of the Year, and Best Pop Solo Performance.[7] The song also won the Brit Award for British Single,[8] and APRA Award for International Work of the Year.[9]

"Hello" was written by Adele and Greg Kurstin and produced by Kurstin, who also played bass, guitar, drums, piano and keyboards, while Adele played drums.[11] "Hello" was written in Chiswick, London, something not normally done by Adele, who said she likes to write her music at home.[12] The writing process for the song was slow, taking six months to complete. Initially Adele and Kurstin started writing the first verse; finishing half of the song, six months later Adele contacted Kurstin to finish the song with her, with Kurstin stating he was not sure "if Adele was ever going to come back and finish it."[13]

Lyrically, the song focuses on themes of nostalgia and regret, and was seen as a follow-up to her single "Someone like You" appearing to reflect on a failed relationship. The song's lyrics were also seen as being conversational, revolving around "all the relationships of her past", ranging from friends, family members and ex-partners.[16] Speaking on the song's lyrical content, Adele told Nick Grimshaw on The Radio 1 Breakfast Show: "I felt all of us were moving on, and it's not about an ex-relationship, a love relationship, it's about my relationship with everyone that I love. It's not that we have fallen out, we've all got our lives going on and I needed to write that song so they would all hear it, because I'm not in touch with them."[17] According to Adele, the line "Hello from the other side" signifies "the other side of becoming an adult, making it out alive from your late teens, early twenties."[13]

On 18 October 2015, a 30-second clip of "Hello" was played during a commercial break on The X Factor in the United Kingdom. The commercial teased what was then new material, with her vocals accompanied by lyrics on a black screen.[18] Josh Duboff of Vanity Fair wrote that "the Internet collectively lost their minds" after the broadcast of the trailer.[19]On 22 October, Adele announced the upcoming release of 25 to her fans on Twitter. She also shared that "Hello" would be released on 23 October as the lead single off of the album.[20][21][22]On 23 October, Adele joined Nick Grimshaw's show on BBC Radio 1 for the song's premiere.[23][24]

"Hello" received universal critical acclaim. Alexis Petridis of The Guardian described it as "a big ballad, but a superior example of its kind", and opined that the song is "precisely the kind of lovelorn epic ballad that made Adele one of the biggest stars in the world."[25] Writing for The Independent, Emily Jupp stated in her review of the song that it "might not be groundbreaking, but Adele's return with her familiar, smoky sound is very welcome". She called it an "'if it ain't broke' ballad" and said: "Adele does what she does best, belting out emotional tales of love and loss much the same as with her last album, 21, but this time, with a little more self-forgiveness."[26]

Greg Kot of the Chicago Tribune wrote: "Lyrics that work best when they zoom in on personal details match her combination of vocal power and restraint."[27]Neil McCormick from The Daily Telegraph called it "a beautiful song of loss and regret", adding that "it takes a grip on the kind of memory every listener holds somewhere in their heart and merges it with Adele's own drama."[10] Rolling Stone ranked "Hello" at number 6 on its year-end list to find the 50 best songs of 2015.[28] Several publications have commented on similarities in the theme of the song and accompanying video with that of "Hello" by American singer Lionel Richie.[29][30]

In 2021, Parade ranked the song number 12 on their list of the 25 greatest Adele songs,[31] and in 2022, American Songwriter ranked the song number three on their list of the 10 greatest Adele songs.[32]

The song also debuted at number one in Belgium, Czech Republic, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Lebanon, Luxembourg, The Netherlands, Norway, Portugal, Scotland, Slovakia, Spain and Switzerland.[37]

In Australia, "Hello" entered at the top of the ARIA Singles Chart on 31 October 2015, selling over 59,075 units, which earned the song a gold certification in its first week. The song also became the second fastest-selling single of the year, behind Wiz Khalifa's "See You Again".[38] It marked Adele's second number-one single on the ARIA Singles Chart following 2011's "Someone like You".[39] The single stayed atop the chart for a second week and was certified platinum selling over 70,000 units.[38] On 20 March 2017, Hello re-entered the chart at number 50 and has so far been certified 7 platinum for sales over 490,000 units.[40]

In the United States, "Hello" debuted at the top of the Billboard Hot 100 on 2 November 2015, for the chart dated 14 November 2015, becoming only the 24th song to debut at number one. "Hello" started at number 49 on the Radio Songs chart, after three days of release. In its first full week of airplay, it rose from 45 to 9, up 146% to 70 million all format audience impressions. The track started at number one on the On-Demand Songs chart with a record 20.4 million on-demand streams, becoming her first number-one song on the chart. "Hello" entered at the top of the Digital Songs chart with sales of 1,112,000, becoming the first track to sell over one million digital copies in a single week and almost doubling the record for the most downloads sold in a week, previously held by Flo Rida's "Right Round", which sold 636,000 downloads in the week ending 28 February 2009. "Hello" started with 61.6 million US streams, becoming her first number-one song and the second greatest weekly total on the Streaming Songs chart, behind Baauer's "Harlem Shake", which registered 103 million streams on week of 3 March 2013.[42] "Hello" is the first song to sell more than a million digital copies in a single week and the third highest weekly sales total since Nielsen SoundScan began tracking sales in 1991. Only Elton John's "Candle in the Wind 1997/Something About the Way You Look Tonight" has sold more in a single week, selling 3.446 million copies in its opening week and 1.212 million copies in its second week.[43]

"Hello" debuted at number one on the Canadian Hot 100 on 3 November 2015, for the chart dated 14 November 2015, selling 140,000 copies and outsold Justin Bieber's "Sorry", which sold 40,000 units the same week. The song was streamed 4.79 million times in its first week, setting a record for the most streamed track in a single week in Canada.[52]

"When I heard the song I saw a story right away. [The video] is highly unoriginal. The lyrics are 'Hello, it's me' and then you see someone picking up a phone. I'm not good at imagining super conceptual videos. I just thought it would be nice to have her walk around the house and make phone calls and end up in a forest, with maybe some flashbacks in it."

The video stars American actor Tristan Wilds. According to Dolan, Adele called him after an unspecified incident of police brutality in the United States, suggesting that a white male not be cast as her love interest in the video. Dolan elaborated "She was just like, 'I'm concerned with the reality of the tensions between authorities and the black community, and I want to send a message out there.'"[90][91] Dolan contacted Wilds via Skype and explained the concept for the video, which Wilds agreed to take part in.[92] During the filming, both Adele and Wilds were asked to improvise and "tap into" their past relationships in order to convey the correct emotions. Dolan also filmed shots of both Adele and Wilds having conversations and laughing.[92] The sepia toned video shows Adele performing the song in a small house and outside in a wooded forest, intercut with scenes of her making a tearful phone call and flashbacks to a past relationship with Wilds' character.[93]

The music video for "Hello" broke the previous Vevo Record by achieving over 27.7 million views within its first 24 hours of release. This record was previously held by the music video for Taylor Swift's "Bad Blood", which had amassed 20.1 million views in its first 24 hours.[95] Later, the video continued to break Miley Cyrus' "Wrecking Ball" Vevo record for the fastest video to reach 100 million views in five days.[96] The phrase "Adele hello" was also the top YouTube search term of Friday and Saturday, and on average the video was getting one million views per hour during the first two days, peaking at 1.6 million in a single hour, beating the peak view rate of the trailer for Star Wars: The Force Awakens, which peaked at 1.2 million views per hour.[97] The video was parodied in a Thanksgiving-themed sketch on Saturday Night Live.[98] be457b7860

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