Mish Guru is a storytelling for Stories app (see what they did there?) that allows you to create and upload Snapchat content, along with a scheduling function. The analytics they provide includes a swipe-up count and where audiences drop-off while viewing Stories on both Snapchat and Instagram.

What does Snapchat, the disappearing message-and-video platform most used by teenagers, have to do with government outreach and communications programs? Well, Snapchat has quickly become an incredibly effective digital storytelling medium, and content creators across multiple government agencies have adopted it as an important part of their programs.


Download Snapchat Public Story


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While Edgardo Morales and team are effectively using Snapchat to reach younger people, for Emily Furfaro in the Office of Communications at NASA, Snapchat is an important medium to complement traditional storytelling that is happening across their mind-boggling 512 social media accounts across 14 different platforms. Snapchat allows Emily and team to package social media content differently and utilize a more playful and relaxed tone.

This article was co-authored by wikiHow staff writer, Rain Kengly. Rain Kengly is a wikiHow Technology Writer. As a storytelling enthusiast with a penchant for technology, they hope to create long-lasting connections with readers from all around the globe. Rain graduated from San Francisco State University with a BA in Cinema.


This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources.


 This article has been viewed 231,671 times.


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Whether you want to see a friend's Story or your own, you can access it in a few simple steps. Stories will be active for 24 hours after posting; any Stories or clips posted after that timeframe will be deleted permanently. You can also find new, random Stories in the "Discovery" tab and "Spotlight" tab. This wikiHow will show you how to find and view your friend's, your own, and public Snapchat Stories.

When you decide to create a public Snapchat profile or opt to convert an existing account, you run the risk of attracting unwanted attention. As such, your name will show up on any Snaps you post to Spotlight or the Snap Map. Your name will also be attached to any Lenses you make. If things get out of hand, just edit or delete your Public Profile.

Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.[51][52] Snaps can be directed privately to selected contacts, or to a semi-public "Story" or a public "Story" called "Our Story".[53] The ability to send video snaps was added as a feature option in December 2012. By holding down on the photo button while inside the app, a video of up to ten seconds in length can be captured. Spiegel explained that this process allowed the video data to be compressed into the size of a photo.[54] A later update allowed the ability to record up to 60 seconds, but are still segmented into 10 second intervals. After a single viewing, the video disappears by default. On May 1, 2014, the ability to communicate via video chat was added. Direct messaging features were also included in the update, allowing users to send ephemeral text messages to friends and family while saving any needed information by clicking on it.[55][56] According to CIO, Snapchat uses real-time marketing concepts and temporality to make the app appealing to users.[57] According to Marketing Pro, Snapchat attracts interest and potential customers by combining the AIDA (marketing) model with modern digital technology.[58]

In July 2016, Snapchat introduced a new, optional feature known as "Memories". Memories allow snaps and story posts to be saved into a private storage area, where they can be viewed alongside other photos stored on the device, as well as edited and published as snaps, story posts, or messages anytime. When shared with a user's current story, the memory would have a timestamp to indicate its age. Content in the Memories storage area can be searched by date or using a local object recognition system. Snaps accessible within Memories can additionally be placed into a "My Eyes Only" area that is locked with a Personal identification number (PIN). Snapchat has stated that the Memories feature was inspired by the practice of manually scrolling through photos on a phone to show them to others.[69] In April 2017, the white border around old memories was removed. While originally intended to let viewers know the material was old, TechCrunch wrote that the indicator "ended up annoying users who didn't want their snaps altered, sometimes to the point where they would decide not to share the old content at all."[70][71]

In June 2014, the story feature was expanded to incorporate "Our Stories", which was then changed to "Live Stories" about a year later. The feature allows users on-location at specific events (such as music festivals or sporting events) to contribute snaps to a curated story advertised to all users, showcasing a single event from multiple perspectives and viewpoints. These curated snaps provided by the app's contributors and selected for the "Live" section could also be more localized, but Snapchat eventually scaled back the more personal imaging streams in order to emphasize public events.[103][104][105][106][107][108]

In October 2016, the app was updated to replace its auto-advance functionality, which automatically moved users from one story to the next, with a "Story Playlist" feature, letting users select thumbnails of users in the list to play only selected stories.[114][115]

Snapchat has often been seen to represent a new direction in social media, with its users craving a more in-the-moment way of sharing and communicating via technology. With less emphasis on the accumulation of an ongoing status involving the presence of permanent material, Snapchat put the focus on the ephemeral nature of fleeting encounters.[144]Building on this distinction by launching as a mobile-first company, Snapchat, in the midst of the app revolution and the growing presence of cellular communication, did not have to make the transition to mobile in the way other competing social media networks had to do. Evan Spiegel himself described Snapchat as primarily a camera company.[145][146] Spiegel also dismissed past comparisons to other social media networks such as Facebook and Twitter when he was asked if the 2016 presidential race was going to be remembered as the Snapchat election, although major candidates did occasionally use the app to reach voters.[147] Nevertheless, the growing mobile app moved to offer distinct publication, media, and news content within its Discover channel, as well as with its overall style of presentation. With Snapchat, a clear and identifiable line was drawn between brand content and user-based messaging and sharing, once again distinguishing the popular app from other social media networks, which typically have blended and blurred their different varieties of content.[148]

In January 2015, Snapchat began making a shift from focusing on growth to monetization. The company launched its "Discover" feature, which allowed for paid advertising by presenting short-form content from publishers. Its initial launch partners included CNN, Comedy Central, ESPN and Food Network, among others.[111][112][153] In June 2015, Snapchat announced that it would allow advertisers to purchase sponsored geofilters for snaps; an early customer of the offering was McDonald's, who paid for a branded geofilter covering its restaurant locations in the United States.[82] Snapchat made a push to earn ad revenue from its "Live Stories" feature in 2015, after initially launching the feature in 2014. Ad placements can be sold within a live story, or a story can be pitched by a sponsor. Live stories are estimated to reach an average of 20 million viewers in a 24-hour span.[106]

In June 2018, Snapchat announced a new third-party development platform known as Snap Kit: a suite of components that allows partners to provide third-party integrations with aspects of the service. "Login Kit" is a social login platform that utilizes Snapchat accounts. It was promoted as being more privacy-conscious than competing equivalents, as services are only able to receive the user's display name (and, optionally, a Bitmoji avatar) and are subject to a 90-day inactivity timeout, preventing them from being able to collect any further personal information or social graphs through their authorization. "Creative Kit" allows apps to generate their own stickers to overlay into Snapchat posts. "Story Kit" can be used to embed and aggregate publicly posted stories (with for example, Bandsintown using Story Kit to aggregate stories posted by musicians), while "Bitmoji Kit" allows Bitmoji stickers to be integrated into third-party apps.[167]

Snapchat was hacked on December 31, 2013.[175][176] Gibson Security, an Australian security firm, had disclosed an API security vulnerability to the company on August 27, 2013,[177][178] and then made public the source code for the exploit on December 25.[179][180] On December 27, Snapchat announced that it had implemented mitigating features.[181] Nonetheless, an anonymous group hacked them, saying that the mitigating features presented only "minor obstacles".[182][183] The hackers revealed parts of approximately 4.6 million Snapchat usernames and phone numbers on a website named SnapchatDB.info[176][184][185] and sent a statement to the popular technology blog TechCrunch saying that their objective had been to "raise public awareness... and... put public pressure on Snapchat" to fix the vulnerability.[184] Snapchat apologized a week after the hack.[186]

In 2014, Snapchat settled a complaint made by the US Federal Trade Commission (FTC). The government agency alleged that the company had exaggerated to the public the degree to which mobile app images and photos could actually be made to disappear. Under the terms of the agreement, Snapchat was not fined, but the app service agreed to have its claims and policies monitored by an independent party for a period of 20 years. The FTC concluded that Snapchat was prohibited from "misrepresenting the extent to which it maintains the privacy, security, or confidentiality of users' information."[187] ff782bc1db

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