NEW YORK--(BUSINESS WIRE)--Gillette Venus, in partnership with beauty and lifestyle YouTube personality and entrepreneur Remi Cruz, is launching its first-ever limited-edition razor today. Remi inspires millions of fans to find the fun in life with her energizing positivity and bright personal style, and her Venus x Remi razor features a vibrant tropical print and sleek handle design unlike any Gillette Venus razor ever released. A must-have this holiday season, it will be sold exclusively through the new Venus Direct subscription service and is available for pre-order today.
Gillette Venus, in partnership with beauty and lifestyle YouTube personality, Remi Cruz, has rolled out its first ever limited-edition Remi razor in time for the holiday season. As an entrepreneur, the online star inspires millions of fans with her positive outlook, fun side of life, and effervescent personal style.
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Dubbed Venus x Remi, the variant features a vibrant tropical print and sleek handle design, a quirky first for the brand. The Remi razor will be sold exclusively via the new Venus Direct subscription service and is available for pre-order. The platform offers a range of more than 10 different blades and handles.
Said advantage allows Gillette Venus users to opt for the shaving solution which best suits their skin type and regimen. The new entry makes it possible for consumers to personalise their experience with the right tools. For added value, an easy three-step process aids with uniting handle, blade, and extras.
The Venus x Remi offering is a limited-run product but helps to illustrate how traditional marketers in categories like packaged goods are changing the way they think about e-commerce and direct-to-consumer (DTC) services. For one thing, the partnership is with a YouTube content creator as opposed to the types of higher profile celebrities Gillette Venus often works with. Cruz has nearly 2.5 million followers on her YouTube channel alone, an audience of presumably young consumers the razor maker could tap into, as segments like millennials and Gen Z tend to find influencers more trustworthy than celebrities.
DTC brands are capturing more consumer growth due to their lower costs, ability to build more direct relationships with consumers and their agile supply chains. P&G has started to build out its own subscription offerings as a response. In some instances, such as for Gillette, the switch-up in strategy has appeared to pay off: the marketer credited the razor brand's online subscription service for helping to generate a 4% increase in organic sales for its grooming category, including 10% growth in the U.S. for fiscal Q1 2019. Now, P&G is trying to replicate that success with Venus Direct.
The Venus Direct subscription model also aligns with P&G's efforts to simplify and modernize its business structure. The company announced last month that it is streamlining its management structure and will reorganize to operate through six category-based Sector Business Units starting next year. It's possible that future product launches will similarly be focused or even designed around e-commerce and DTC models. Tide recently debuted the Tide Eco-Box, the first product to come out of P&G Fabric Care's eCommerce Innovation Group, for example.
I was hungry for years, side effects of pills pulling me from starving to binging. It started with loss of appetite and crescendoed into full-blown anorexia by the age of fourteen. A skeleton smiles up at me from old photo albums. I do not share these indictments with anyone but my wife.
The funny thing about having a body is that not only is it yours, but it has to be yours. You cannot give your body to someone else. I gave my college boyfriend blowjobs, but when my head came up, it was still intact each time.
I did not know any other boys like me growing up. From what I could tell, being a boy meant having extra skin between your legs and shouting very loud. Still, something nudged me at the back of my mind. At fourteen, when I told my therapist I thought I might feel happier as a boy, she gasped and said being trans would make my life much harder. So I took it back. So I told her I was probably wrong. I did not want her to worry.
For years sharp objects did not trust me. Knives shuffled to the side when I set the table. I learned to shave with Nair instead of a razor. I finally set the blade down in 2012, the relief sweet and shameful.
At night when my wife rises for a glass of water, I reach for her arm instinctively. Abandonment issues run deep, a January snow in Michigan. But always she smiles, cups my cheek. She always comes back.
An Indie Bestseller!
An Indie Next List Pick!
A School Library Journal Best Book of the Year
An Amazon, School Library Journal, and Chicago Public Library Best Book of the Year
A Little Maverick Graphic Novel Reading List Pick
A 2024 Barnes & Noble Children's & YA Book Awards Nominee"Absolutely gorgeous and a completely unique adventure. Remy Lai is a master storyteller!" --Christina Soontornvat, two-time Newbery Honor Winner "Spooky, spellbinding and full of heart!" --Kayla Miller, bestselling author of Click
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* "Lai is a master of middle-grade sensibilities . . . An unforgettable adventure full of surprises, laughs, ghosts, and dumplings." --Booklist, starred review
* For kids who eat up graphic novels like Anya's Ghost, Pilu of the Woods, and Ghosts, Ghost Book will make a perfect addition to their shelves." --BookPage, starred review
* "Ghost Book expertly balances eerie ghoulishness with lighthearted fun for a memorable middle-grade adventure." --Shelf Awareness, starred review"Fans of Disney's Coco and Studio Ghibli's Spirited Away will find this graphic novel filled with humor and love, with unforgettable characters and unbreakable friendships." --BCCB"A delightful balance of spooky, sweet, and funny." --KirkusPraise for PawcassoAn ALA Best Graphic Novel for Children * Booklist Editors' Choice Winner * NYPL Best Book of the Year * CPL Best Book of the Year * TLA 2022 Little Maverick Pick"A skillfully woven story of acceptance and forgiveness." --New York Times Book Review"It's tail-wagging entertaining!" --Kelly Yang, New York Times bestselling author of Front Desk* "Brightly colored, inviting artwork." --Booklist, starred review"Move over, Jeff Kinney . . . Lai's finger is always precisely on the pulse of kid humor." --Horn BookPraise for Fly on the Wall
A Best Book of the Year for Kirkus, Booklist, CPL, and SLJl!"Funny, enthralling, and a great reminder that being a little odd isn't a bad thing." --Kayla Miller, author of Click and Camp"Bright, funny storytelling." --The New York Times Book Review* "Henry's character development in this illustrated novel leaves Greg Heffley in the dust." --School Library Journal, starred review Praise for Pie in the Sky
Winner of the Sid Fleischman Award for Humor! A Parents Magazine Best Kids Book of the Year! A NYPL Best Book of the Year! An NPR Best Book of the Year! A Horn Book Best Book of the Year!
"Heartwarming and rib-tickling." --Terri Libenson, bestselling author of Invisible Emmie * "Perfect for fans of Gene Luen Yang and Victoria Jamieson." --Shelf Awareness, starred review 152ee80cbc