Placebos won't lower your cholesterol or shrink a tumor. Instead, placebos work on symptoms modulated by the brain, like the perception of pain. "Placebos may make you feel better, but they will not cure you," says Kaptchuk. "They have been shown to be most effective for conditions like pain management, stress-related insomnia, and cancer treatment side effects like fatigue and nausea."

How placebos work is still not quite understood, but it involves a complex neurobiological reaction that includes everything from increases in feel-good neurotransmitters, like endorphins and dopamine, to greater activity in certain brain regions linked to moods, emotional reactions, and self-awareness. All of it can have therapeutic benefit. "The placebo effect is a way for your brain to tell the body what it needs to feel better," says Kaptchuk.


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But placebos are not all about releasing brainpower. You also need the ritual of treatment. "When you look at these studies that compare drugs with placebos, there is the entire environmental and ritual factor at work," says Kaptchuk. "You have to go to a clinic at certain times and be examined by medical professionals in white coats. You receive all kinds of exotic pills and undergo strange procedures. All this can have a profound impact on how the body perceives symptoms because you feel you are getting attention and care."

A study led by Kaptchuk and published in Science Translational Medicine explored this by testing how people reacted to migraine pain medication. One group took a migraine drug labeled with the drug's name, another took a placebo labeled "placebo," and a third group took nothing. The researchers discovered that the placebo was 50% as effective as the real drug to reduce pain after a migraine attack.

A study published online by PLOS Biology may have identified what goes on in the brain during a placebo effect. Researchers used functional magnetic resonance imaging to scan the brains of people with chronic pain from knee osteoarthritis. Then everyone was given a placebo and had another brain scan. The researchers noticed that those who felt pain relief had greater activity in the middle frontal gyrus brain region, which makes up about one-third of the frontal lobe.

Placebo research, therefore, has not been able to answer some of the essential questions that started the current placebo debate and research some 30 years ago. While placebo control groups in drug trials had been in use since the middle of the nineteenth century [7], it was not before the middle of the twentieth century that physicians would accept the randomization and double-blinding of group assignment [8] that would prevent biases during efficacy assessment of drugs. Randomized double-blinded and placebo-controlled (RDBPC) studies have made it evident that placebo response rates can yield high levels as compared with drug efficacy, and that they may include not only individual patient response characteristics but also spontaneous symptom variation, and methodological biases (regression to the mean). To separate these and to understand the mechanisms underlying the patient responses have been the targets of placebo research.

The assumption of the additive model according to Kirsch [10]: the size of the placebo response is assumed to be equal in the drug and in the placebo arm of trials. Alternatively, it could be smaller or greater (as indicated here) in the drug arm when compared with placebo.

These findings underline a speculation by Colagiuri [28] that one of the three ways by which patient expectancies limit the validity of RDBPC trials refers to the lower expectancy of receiving active treatment in these trials when compared with clinical routine (see below). Halpern et al. [29] found that fewer patients were willing to participate in a hypertension trial as the percentage who would receive placebo increased (from 10 to 50%), but randomly assigning half of patients to placebo still yielded maximal recruitment efficiency.

This is further supported by data from other areas: among 100 trials with various drugs in functional bowel disorders (irritable bowel syndrome, IBS) [30], 17 were identified that used a drug : placebo ratio greater than 1 : 1, and these studies yielded a significantly higher placebo response rate than 1 : 1 studies [31].

Comparator trials provide 100 per cent security to receive active treatment, hence they resemble the ultimate extreme to 1 : 1 trials, and from the above-discussed changes in placebo response rates depending on the likelihood of receiving active treatment, one may expect a further increase in the placebo response, as in the depression and the IBS trials. Unfortunately, no comparator trials are available for IBS because this area is lacking highly effective treatment options [31].

In depression treatment, effective drugs are available and have been used as comparators. Rutherford et al. [35] compared the efficacy of various antidepressants in 48 placebo-controlled studies with 9515 patients treated with the efficacy of the same drugs in 42 comparator studies with 7030 patients. They found on average a 15 per cent higher response rate of the drugs in the comparator trials, which they attributed to expectancy responses (patients knowing that they would receive active treatment anyway). Since the average placebo response in the placebo-controlled trials was 35 per cent, they calculate a total of 50 per cent placebo response in comparator trials (table 1).

Similarly, Colagiuri [28] argues that the knowledge that a participant will be allocated active treatment or placebo in double-blind placebo-controlled RCTs is likely to lead to weaker treatment responses than would be expected in standard clinical practice, in which patients are unlikely to doubt that they have been given an active treatment.

Such a design would overcome some of the limitations of the BPD, such as the irritation that may occur in subjects when they are informed prior to drug testing on what they are receiving. With increased basic knowledge of subjects about placebo-controlled trials, this may cause questioning of the surreptitiously given study rationale and may induce second thoughts about its true purpose that would interfere with the study goals.

Among them is the central proposition of all of currently conducted placebo-controlled trials, i.e. that the placebo response may be similar in all arms of the trials and, therefore, true drug efficacy can be assessed by subtracting unspecific (placebo) effects from the response in the drug arm of studies. If this does not hold true any longer, novel study designs are needed that assess the true effect size of drugs and placebos in a different fashion. Some potential future drug designs are discussed here, but they raise ethical issues that have to be kept in mind when studying patients.

We also identified an ethical paradox that requires a solution: while higher randomization rates of patients to drug arms of trials (either by enrichment of the drug arm or by testing a novel compound against a comparator drug) seem ethically needed to provide effective treatment to as many patients as possible and to minimize the number of patients randomized to placebo, increasing the a priori likelihood of effective treatment increases the placebo response rate itself, thus requiring more patients to be included into the study to demonstrate efficacy of drugs.

Finally, an entirely unanswered question addresses the problem of placebo response rates in medical routine beyond clinical trials and laboratory testing. While we know that placebos are frequently used in everyday medicine, their efficacy still needs to be determined. First evidence points towards the high contribution of physician behaviours as a major modulating factor.

Context:  Intense debate persists about the need for placebo-controlled groups in clinical trials of medications for major depressive disorder (MDD). There is continuing interest in the development of new medications, but because effective antidepressants are already available, ethical concerns have been raised about the need for placebo groups in new trials.

Data sources and study selection:  We searched MEDLINE and PsychLit for all controlled trials published in English between January 1981 and December 2000 in which adult outpatients with MDD were randomly assigned to receive medication or placebo. Seventy-five trials met our criteria for inclusion.

Data synthesis:  The mean (SD) proportion of patients in the placebo group who responded was 29.7% (8.3%) (range, 12.5%-51.8%). Most studies examined more than a single active medication, and, in the active medication group with the greatest response, the mean (SD) proportion of patients responding was 50.1% (9.0%) (range, 31.6%-70.4%). Both the proportion of patients responding to placebo and the proportion responding to medication were significantly positively correlated with the year of publication (for placebo: n = 75; r = 0.45; 95% confidence interval [CI], 0.25-0.61; P

Conclusions:  The response to placebo in published trials of antidepressant medication for MDD is highly variable and often substantial and has increased significantly in recent years, as has the response to medication. These observations support the view that the inclusion of a placebo group has major scientific importance in trials of new antidepressant medications and indicate that efforts should continue to minimize the risks of such studies so that they may be conducted in an ethically acceptable manner.

Importance:  Persistent pain is a common and disabling health problem that is often difficult to treat. There is an increasing interest in medicinal cannabis for treatment of persistent pain; however, the limited superiority of cannabinoids over placebo in clinical trials suggests that positive expectations may contribute to the improvements.

Objective:  To evaluate the size of placebo responses in randomized clinical trials in which cannabinoids were compared with placebo in the treatment of pain and to correlate these responses to objective estimates of media attention. 2351a5e196

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