In April 2009, users organized an "etsyday" promotion on Twitter that brought extra attention to the site.[60] As of May 2009, it had approximately 60 employees and sales of $10 to 13 million per month,[61] possibly boosted by consumer interest in cheaper and more personalized goods due to the United States recession.[62]
In April 2012, a newspaper article about Etsy covered its fraud detection efforts;[68] Etsy had been criticized in the past for inconsistently applying its rules about items having to be handmade.[69] Later in April 2012, the writer of Regretsy, a popular blog, did independent research into a specific featured vendor, Ecologica Malibu, and found evidence to accuse the vendor of being a reseller, which would be against the Etsy Terms of Service.[70] The vendor asserted that it was in line with the Terms of Service, stating that the shop had simply failed to identify itself as a "collective" that included the work of several individuals, and many Etsy community members posted on the Etsy forum expressing unhappiness with the action (or lack of action) taken by Etsy.[71] As of June 2012, the vendor's account is no longer active on Etsy.[72]
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