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Indian cinema as a whole is the largest in the world. Hindi-language movies make up 43% of Indian net box office revenue. That 43% is really what Bollywood is supposed to refer to; however, the stats out there that state Bollywood is the largest movie industry in the world are really referring to the entire Indian movie industry. In terms of number of movies produced, the Indian film industry is number one.

It is election season in Nigeria, and movies are a great way to understand history, the polity, and the politicking that goes on to a certain extent, considering the stories highlight the nitty-gritty of the underground and surface-level activities in the political sphere.

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As a filmmaker, the story of Nollywood seemed simply irresistible. Nollywood provides a unique opportunity to show what every storyteller has in common with African filmmakers. It became immediately clear that the founding fathers of Nollywood had the same ambitions that every filmmaker has. They want to tell stories that relate to their audiences and breathe life into their characters. However, their immediate objective is to reach an African audience rather than a global one. As Nollywood director Bond Emeruwa told me, "I cannot tell the white man's story, he tells me his own story in his own movies. We have the same themes, but we are telling our own story our own way, the African way. African storytelling is so rich that it will be impossible for us to exhaust all possibilities." For Nollywood filmmakers, movies have become the most natural medium to adapt the storytelling tradition. The result, however, is much more multi-cultural that we ever could have ever imagined. Nollywood does not fit any romantic and pristine idea we may have of African culture. Some directors, like Emeruwa, are extremely conscious of the potential that Nollywood has to educate and promote positive social change, but many other filmmakers make unabashedly commercial film, aimed at financial success and entertainment. In this way, Nollywood is like all film industries everywhere.

But Nollywood, despite its size, is much different than its counterparts in Hollywood or Mumbai. As a film industry, it resembles an immense laboratory, driven by a do-it-yourself ethos that has bypassed the studio system and allowed single entrepreneurs, producers and directors to make, distribute and sell their movies without asking permission. Nollywood is decentralized, [End Page 30] chaotic and unstructured. Its end product feels authentic and spontaneous. Without a doubt, these are reasons why, in spite of all their technical shortcomings, Nigerian movies resonate so deeply across Africa, and with millions of Africans in the Diaspora.

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A good thing about these Ruth Kadiri productions are how she gives opportunities to new talents. Ella who is played by Stefania Bassey and Craig who is played by Chidi Dike are both relatively new to the screens. And thankfully so, because for once in a nollywood movie, actors that are supposed to play characters in their late teens and early twenties look the part. However, as far as acting chops go, these two still have a ways to go on the journey. Almost like everyone else in this film did. e24fc04721