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A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format.

A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service.[1] A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold Brochures, Trifold Brochures, and Z-Fold Brochures.

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Brochures are distributed in many ways: as newspaper inserts, handed out personally, by mail, or placed in brochure racks in high-traffic locations, especially in tourist precincts. They may be considered grey literature.[2] A brochure is usually folded and only includes promotional summary information.

A brochure is usually folded and only includes promotional summary information. A booklet is typically several sheets of paper with a card stock cover and bound with staples, string, or plastic binding. In contrast, a single piece of unfolded paper is usually called an insert, flyer, or bulletin.[3]

The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).[5]

Other brochure fold arrangements are possible: the accordion or "z-fold" method, the "c-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels.

Brochures are often printed using four-color process on thick, glossy paper to give an impression of quality. Businesses may print small quantities of brochures on a computer printer, or a digital printer, but offset printing turns out higher quantities at a lower cost per item.

The term "marketing brochure" refers to a small document, or pamphlet, which describes and promotes various products or services to be marketed. Some companies have developed computer printing software to generate marketing brochures,[6][7][8]which might be available for use at a public library. However, it is common for a company to have a marketing brochure prepared by a professional printing company (or department) that has experience in creating such documents. As compared to a flyer or a handbill, a printed brochure usually has higher-quality paper and more color and is folded or stapled at the seam.

Because the goal of a marketing brochure is typically to assist in the sales or distribution of products and services, the wording in the brochure is often very positive, with "glowing terms" to describe the features and benefits being offered. It is unlikely for a marketing brochure to list major complaints customers have stated about the products to avoid any negative aspects of those products or services. Instead, the focus is typically on persuasion to encourage people to obtain the items described in the brochure.

Download and print for offline use or share as an e-brochure for your website and emails. Make a brochure and export it to PNG or PDF. Get custom links for easy sharing online directly from the brochure creator.

With a huge collection of free stock images, millions of illustrations, stunning design elements, and new templates released monthly, you can customize a digital brochure to share online or create one for brochure printing.

A new online search tool has replaced the list of WMA regulations brochures. Learn how to use WMA Finder by viewing the video tutorial at the top of the page and then click on the "Get Brochures Now!" button.

AGI's Workforce Development Specialist, Heather Houlton, held a webinar specifically for students and educators to address the information provided in this brochure. Click on the video below to view the free presentation!

Find inspiration for your dream vacation with AmaWaterways by viewing and downloading all the e-brochures, including our 2023-2024 Egypt, Asia, Africa Safaris & Wildlife Cruises brochure and our Beyond the Riverbanks guest e-magazine below.

Start planning your next rail adventure! Request aVacations By Rail brochure and enjoy a curated collection of ourmost popular independent rail vacations, escorted train tours, andfive-star river cruises.

Pippert and his researchers looked at more than 10,000 images from college brochures, comparing the racial breakdown of students in the pictures to the colleges' actual demographics. They found that, overall, the whiter the school, the more diversity depicted in the brochures, especially for certain groups. ff782bc1db