From: Simon Edhouse

Date: Monday 16 November 2009 2.19pm

To: David Thorne

Subject: Logo Design


Hello David,I'd like to catch up as I'm working on a really exciting project at the moment and need a logo designed. Basically something representing peer to peer networking. I need to have something to show prospective clients this week so would you be able to pull something together in the next few days? I'll also need a couple of pie charts done for a 1 page website.

Disregarding the fact that you still haven't paid me for work I completed earlier this year despite several assertions that you would do so, I would be delighted to spend my free time creating logos and pie charts for you based on further vague promises of future possible payment.


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I'd no doubt find your ideas more 'cutting edge' if I'd traveled forward in time from the 1950s, but as it stands, your ideas for technology based projects that have already been put into application by other people several years before you thought of them fail to generate the enthusiasm they possibly deserve. Having said that, if I had traveled forward in time, my time machine would probably put your peer to peer networking technology to shame; not only would it have commercial viability, but also an awesome logo and accompanying pie charts.

Usually when people don't ask me to design them a logo, pie charts or website, I, in return, do not ask them to paint my apartment, drive me to the airport, represent me in court or whatever it is they do for a living. Unfortunately, as your business model consists entirely of "Facebook is cool, I'm going to make a website just like that", this non exchange of free services has no foundation as you offer nothing of which I wont ask for.

X, formerly and commonly referred to as Twitter, is a social media website based in the United States. With over 500 million users, it is one of the world's largest social networks. Users can share and post text messages, images, and videos known historically as "tweets".[4] X also includes direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Users can vote on context added by approved users using the Community Notes feature. Although the service is now called X, the primary URL remains twitter.com as of December 2023[update], with the x.com domain name redirecting to that address.

In October 2022, billionaire Elon Musk acquired Twitter for US$44 billion, gaining control of the platform and becoming CEO.[14][15][16][17] Since the acquisition, the platform has been criticized for increasing the spread of disinformation,[18][19][20] hate speech,[21][22][23] antisemitism,[24][25] homophobia, and transphobia.[26][27] The platform has been praised for taking a differing approach to content moderation.[28] Linda Yaccarino succeeded Musk as CEO on June 5, 2023, with Musk remaining as Chairman and CTO.[29][30][31] In July 2023, Musk announced that Twitter would be rebranded to X and that the bird logo would be retired.[32][33] In October 2023, the company estimated its value at about $19 billion, down about 55 percent from the purchase price one year earlier.[34] Fidelity at about the same time estimated the value to be down 65 percent from its purchase price.[35]

The tipping point for Twitter's popularity was the 2007 South by Southwest Interactive (SXSWi) conference. During the event, Twitter usage increased from 20,000 tweets per day to 60,000.[52] "The Twitter people cleverly placed two 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages," remarked Newsweek's Steven Levy. "Hundreds of conference-goers kept tabs on each other via constant twitters. Panelists and speakers mentioned the service, and the bloggers in attendance touted it."[53] Reaction at the conference was highly positive.[54] Twitter staff received the festival's Web Award prize with the remark "we'd like to thank you in 140 characters or less. And we just did!"[55]

From September through October 2010, the company began rolling out "New Twitter", an entirely revamped edition of twitter.com. Changes included the ability to see pictures and videos without leaving Twitter itself by clicking on individual tweets which contain links to images and clips from a variety of supported websites, including YouTube and Flickr, and a complete overhaul of the interface, which shifted links such as '@mentions' and 'Retweets' above the Twitter stream, while 'Messages' and 'Log Out' became accessible via a black bar at the very top of twitter.com. As of November 1, 2010[update], the company confirmed that the "New Twitter experience" had been rolled out to all users. In 2019, Twitter was announced to be the 10th most downloaded mobile app of the decade, from 2010 to 2019.[72]

On June 5, 2012, a modified logo was unveiled through the company blog, removing the text to showcase the slightly redesigned bird as the sole symbol of Twitter.[81][82] On December 18, 2012, Twitter announced it had surpassed 200 million monthly active users.

Following Twitter's change in ownership, speculations of an upcoming rebrand began as Musk began referring to the platform as "X/Twitter"[154][155][156] and "X (Twitter)",[157] and renamed several features, including Birdwatch to Community Notes[158] and Quote Tweets to Quotes.[159] On July 23, 2023, Musk teased that the platform would receive a rebrand,[160] beginning with a new logo based around the letter X. He later tweeted that if he found a logo, the rebrand would be implemented the next day. Subsequently, he tweeted a video of the Twitter logo glitching into an abstract X logo.[161]

Later that day, Musk confirmed the rebrand, which started when the x.com domain (formerly associated with PayPal) began redirecting to Twitter;[162] the logo was changed from the bird to the X the next day,[163] and the platform's official main and associated accounts also began using the letter X within their handles.[164] The @x handle was originally owned by photographer Gene X Hwang, who registered it in 2007. Hwang had expressed willingness to sell the handle, but received an email on July 25, 2023, stating that the company was taking it. He was offered some X merchandise and a meeting with the company's leaders, but no financial benefits.[165] The Android app's name and icon were changed to X on Google Play by July 27; the same change went live on the App Store on July 31 after Apple granted an exception to its minimum character length of 2.[166][167][168] Around that time, some more elements of the Twitter branding were removed from the web version, including tweets being renamed to "posts".[169]

The rebrand was described as unusual, given that Twitter's brand was already strong internationally, with words like "tweet" having entered common language.[170] The rebranding has been criticized on the basis that the trademarkability of the name and logo is weak: there are almost 900 companies in the U.S. that own an X trademark,[171] including an existing social media-related logo owned by Meta Platforms.[172] The X logo uses a blackboard bold X, a character that has appeared in mathematical textbooks since the 1970s and that is included in Unicode as .mw-parser-output .monospaced{font-family:monospace,monospace}U+1D54F ? MATHEMATICAL DOUBLE-STRUCK CAPITAL X;[173] one user of the platform also noted a similarity of the logo to the lowercase x in the Monotype font Special Alphabets 4, though Monotype has confirmed that they are not exactly alike.[174]

When it was known as Twitter, X was internationally identifiable by its signature bird logo, or the Twitter Bird. The original logo, which was simply the word Twitter, was in use from its launch in March 2006. It was accompanied by an image of a bird which was later discovered to be a piece of clip art created by the British graphic designer Simon Oxley.[295] A new logo had to be redesigned by founder Biz Stone with help from designer Philip Pascuzzo, which resulted in a more cartoon-like bird in 2009. This version had been named "Larry the Bird" after Larry Bird of the NBA's Boston Celtics fame.[295][296]

Within a year, the Larry the Bird logo underwent a redesign by Stone and Pascuzzo to eliminate the cartoon features, leaving a solid silhouette of Larry the Bird that was used from 2010 through 2012.[295] In 2012, Douglas Bowman created a further simplified version of Larry the Bird, keeping the solid silhouette but making it more similar to a mountain bluebird.[297] This logo was simply called the "Twitter Bird" and was used until July 2023.[295][298][299]

On July 22, 2023, Elon Musk announced that the service would be re-branded to "X",[300] in his pursuit of creating an "everything app".[299] Musk's X profile picture, along with the official X accounts, and the icons when browsing/signing up for the platform, were updated to reflect the new logo.[301] The logo (?) is a Unicode mathematical alphanumeric symbol for the letter "X" styled in double-strike bold.

Mike Proulx of The New York Times was critical of this change, saying the brand value has been "wiped out". Mike Carr says the new logo gives a "'Big Brother' tech overlord vibe" in contrast to the "cuddly" nature of the previous bird logo.[302] Users review bombed the newly rebranded "X" app on the iOS App Store on the day it was revealed, and Rolling Stone's Miles Klee said that the rebrand "reeks of desperation".[303][304]

On August 5, 2022, Twitter disclosed that a bug introduced in a June 2021 update to the service allowed threat actors to link email addresses and phone numbers to twitter user's accounts.[377][378] The bug was reported through Twitter's bug bounty program in January 2022 and subsequently fixed. While Twitter originally believed no one had taken advantage of the vulnerability, it was later revealed that a user on the online hacking forum Breached Forums had used the vulnerability to compile a list of over 5.4 million user profiles, which they offered to sell for $30,000.[379][380] The information compiled by the hacker includes user's screen names, location and email addresses which could be utilised in phishing attacks or used to deanonymize accounts running under pseudonyms. ff782bc1db

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