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In Nigeria in general, light-skinned women are aggrandized, paid more attention and given more privileges. This could be as a result of the narrow societal definition of beauty. It is not very far-fetched as the faces in marketing, media and modeling are usually the fair skinned and slim ladies.

As a matter of fact, there is a preference for fair ladies in recruitment for roles such as front desk officer, air hostess and hospitality management. The movie industry is not excluded as light-skinned actresses seem to be at an advantage compared to their dark complexioned counterparts.

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Alice Walker, a novelist had once explored how colonial slave masters created a social stratum by showing preference for light-skinned slaves as they were allowed to work in the house while the dark-skinned slaves worked in fields. Unconsciously, our society has internalized this false notion of light-skinned persons being better than dark-skinned persons.

This thought is deeply amplified in Nollywood. For a fact, fair girls seem to get more casting roles than dark-skinned girls. The flipside to this is where both shades of skin tone are casted but dark skinned girls seem to get the less desirable or passive roles in movies. It is a known fact success in showbiz is not totally dependent on talent, the look must be complementary. As a result, a lot of actresses overtime see the need to tone their skin, improve their looks through cosmetic surgery to get more lead roles and also conform to the required image as they climb the ladder of success.

The impacts of colourism are rife. First, it is an act of discrimination fuelling the assumption that light-skinned people are better and as such deserve better opportunities particularly in the movie industry.

Conclusively, it is not enough to start a viral campaign for dark and natural beauty using the popular #MelaninPopping without creating awareness for a fair and equitable system where casting considerations and any job at all are made solely on the basis of expertise.

For this to happen, we might need to start reviewing why ladies on popular adverts are predominantly tall, slim and light-skinned and not the everyday Nigerian girl because in truth, colourism thrives on the assumption that people prefer ladies with lighter skin.

It is around the legends and actions of men like Sergeant Rogers that Editi Effiong crafted an audacious film that shines a light on Nigeria\u2019s dark military past and its enduring impact on today\u2019s politics. Like many filmmakers romanticising historical events, Effiong pondered how a small change could alter the course of history. He wondered what if, upon repentance, someone murdered the son of a man like Sergeant Rogers.

\u201CI think the first thing I want to highlight is Editi\u2019s ability to just stay on,\u201D Oyeneyin mentioned. \u201CJust as he did with trying to convince RMD to be the star, the lead actor on this, it was the same way he literally got me to look at it.\u201D

'Light in the dark' tells the story of two lovers, who against the wish and permission of their mothers became a couple and began a family and are willing to go to any length for their love. Surrounded by the darkness of one night's ordeal perpetrated by a character played by Saidi Balogun, a couple - Rita Dominic and Kalu Ikeagwu - seeks the light that only love can bring.

It was fun, though, watching the director, cinematographer, editor and music engineer attempt to orchestrate a visual delight. There were many scenes that were shot beautifully but not all, and the drag of the story makes it hard to appreciate much else.

Take for instance the way Nigerian schools treat lighter-skinned children in their care over the darker-skinned kids. Light-skinned or biracial students were glamorised and given preferential treatment because of their skin colour, and the internalised idea that they were softer and more delicate and thus something worth protecting. I distinctly remember the lighter-skinned girls at my secondary school being exempt from cutting their hair while the rest of us were asked to pay an unwelcome visit to the school barber if our hair so much as grew an inch.

Ade, 19, tells me her style choices have been dictated for as long as she can remember. It started off with being restricted from wearing black clothes and developed into her hair colour choices, as she was repeatedly told any other colourful looks would stand out glaringly on her dark skin.

Fortunately, not all dark-skinned women have had to deal with this. In fact, some came from nurturing homes that reminded them they were beautiful just as they were. The flip side of this is a family home which fosters growth and allows darker-skinned children to never feel inferior about who they are or how they look.

Many biases toward dark-skinned people have been engrained from time immemorial, and we fail to consistently check and question them, which inevitably leads to them becoming the norm in society. These biases can be linked all the way back to the former British colonies in Nigeria, where white colonisers treated slaves inhumanely and left social implications that are still evident today. The role white colonial patriarchal systems have played cannot be divorced from the reality we are still facing, but in the work of dismantling these systems, we need to look inwards at our personal accountability.

Like Nigeria, Nollywood is a dark horse with dreams of becoming the black swan. Both came about in the twentieth century, both are literal amalgams, ongoing experiments that most dismiss out of hand. Yet a fringe body of watchers and cinastes believe that Nollywood can revive the dream of all alchemists. Nollywood notoriously produces more motion pictures by volume annually than Hollywood and Bollywood combined. Nigerians are inveterate storytellers and story-watchers. It is hard to describe Nollywood, but it is harder still to ignore it. Imagine a place where a dozen feature-length movies are churned out every other day. Indeed, imagine that such a place had no markets for short films until the arrival of the twenty-first century. Imagine that amid all that contradiction of frenetic and filmic buzz, a certain economy, a certain aesthetic, a certain resistance to entropy emerged. That place would be, warts and all, Nollywood.

Nollywood films have been available as part of in-flight entertainment offerings on airlines since the late 1990s. Other than as VHS or compact-disc items, this was how they gained altitude, literally. Cable television in Africa, led by the massive MultiChoice company with headquarters in South Africa, very early noted the potential of Nollywood and had channels devoted to these Nigerian movies. Segmentation of Nollywood into African Magic Yoruba, African Magic Igbo, African Magic English, etc. quickly followed. Kannywood, the Hausa-language movie industry working mostly out of Kano city in Northern Nigeria, is also on cable now but not yet on the portals of major streaming services. All these developments are remarkable indeed, but experts insist that the industry has miles to go yet, and many watchers agree.

Skin bleaching also called skin lightening or skin whitening is the use of cosmetic products & procedures to achieve an overall lighter complexion of the skin. This aims to improve the appearance of dark skin or dark patches on the skin to make it lighter.

According to a report by Aljazeera, Nigeria has the highest percentage of women using whitening skincare products in the world. In another report by VOA Media, more than 70 million Nigerians use skin-lightening products. According to 2011 statistics by World Health Organization, 76 Million Nigerians, mostly women (77%), use whitening skincare products. The beauty industry in Nigeria is worth over $4Billion, as of the Spring of 2019, predicted to increase by 8-10% yearly; this shows how viable that industry is in Nigeria. The costs of skincare products range from as little as N2000 to as high as N200000, depending on the brand and potency of the product.

Nigerian and PhD researcher at the University of Manchester, Edward Ademolu stated that the issue of colourism is an intra-racial complexion-based hierarchy that affords societal, cultural, and economic privileges & favouritism towards lighter-skinned people, fostering discrimination against those with darker skin complexion.

Even in the corporate world, anecdotally, women with lighter skin are more successful in securing certain jobs and attaining certain positions than those with darker skins. The marketing & sales department in the bank is a good example.

Maria Lozano of Aid to the Church in Need, a papally-sponsored organization that supports persecuted Christians, told Crux that she hopes justice would prevail for Jatau and that the truth would come to light.

According to LLC online dictionary, to bleach means to make whiter or lighter in colour, as by exposure to sunlight or a chemical agent; it also means to remove colour from something. Skin bleaching therefore means to remove colour (in this case) melanin from the skin so as to achieve a lighter complexion. The general aim of skin bleaching is to achieve a paler complexion.

Brazilian carnival beauty queen was dethroned and backlashed on social media for been too black after which she was replaced with a light skinned woman. While most women bleach to please men, some men have contrary views. Mr. Kiyonga, a Ugandan University lecturer is totally against bleaching:

Expectant mothers who have used skin-bleaching often encounter trouble breastfeeding because of dried milk ducts. Users sometimes also suffer from migraines, high blood pressure and skin cancer. Minister of Health and the Fight Against AID, Raymond Goudou Coffie said in a statement when skin lightening products were banned that:

Paul Orhii, the director general of the National Agency for Food and Drug Administration and Control, Nigeria has stated that bleaching creams are not approved but one way or the other, they are smuggled into the country: The use of Glutathione as a skin whitener is not approved. The alarming increase in the unapproved use of Glutathione administered intravenously as a skin-whitening agent at very high doses is unsafe and may result in serious consequences. Furthermore, other chemicals that have been medically proven to be injurious to health such as Hydroquinone above 2%, and topical Corticosteroids have also been incorporated into cosmetic products for skin lightening or skin toning. ff782bc1db