Download NEW! Lazada Online Shopping

In 2012, Maximilian Bittner founded Lazada with the intention of establishing an Amazon-like business model in Southeast Asia, to take advantage of the nascent online consumer market and Amazon's weak presence in the region.[16][17] Lazada's e-commerce websites soft launched in 2012, before iOS and Android mobile apps for its platform were launched in June the following year.[18][19]

This study aims to analyze differences in consumer satisfaction in buying products through the Online Shop between SHOPEE and LAZADA among FEB students of Narotama University Surabaya seen from the perception of how to use applications, promotions, prices, and satisfaction. This type of research is comparative research with a quantitative approach. The population in this study were students of the Faculty of Economics and Business at Narotama University who had used both Lazada and Shoppe online shop applications using purposive sampling in the research sample. The research data was obtained by distributing research questionnaires on How to Use, Promotion, Price, and Customer Satisfaction, to 85 respondents. The results showed that: (1) There are differences in the variable of how to use the application between the Lazada online shop and Shopee, (2) There is no difference in the variable promotional activities carried out between the Lazada online shop and Shopee, (3) There are differences in the product price variables offered between the Lazada online shop and Shopee, (4 There is no difference in the consumer satisfaction variable in shopping through the Lazada online shop with Shopee.

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Based on a 2021 report by Facebook and Bain & Company, an estimated 70 million more people shopped online in six Southeast Asian countries since the pandemic began. The region basically saw a rapid adoption of digital services like e-commerce, food delivery, and online payment methods. Even a recent regional study by e-Commerce giant Lazada reflects the same consumer behavior.

In its first regional consumer study, out of the 6,000 consumers surveyed, Lazada said 73% identified online shopping as integral to everyday life, from just 60% two years ago. To top it off, almost half surveyed (46%) shops online at least once a week. Interestingly, 67% of Southeast Asian consumers actually identify e-Commerce mega campaigns as a key factor in shaping their consumer buying behavior.

The majority of markets surveyed have fully embraced cross border shopping with 79% of respondents in Singapore having no preference for local or global brands, followed by 58% in Thailand and 56% in Malaysia. Shoppers in Vietnam, Indonesia and the Philippines have a preference for local labels, with one in two (52%) Vietnamese respondents showing a strong preference for shopping from local labels followed by Philippines (41%) and Indonesia (36%).

Lazada is the largest eCommerce website, has over 27,000 registered sellers. If you are in South East Asia and want to showcase and sell your products online, Lazada could be a good option. Lazada receives over 16.08 million visitors per month, a large audience to market any product, and earns the trust of both buyers and sellers.

A massive online audience to market your products to. You will never be able to attract this many customers if you open your store. So, when you choose to sell on any of these marketplaces, you get a ready-made audience.

Lazada has a robust online presence as one of the top eCommerce stores. They have strong and powerful Logistics and shipping terms, so you get the benefit of Fast and reliable shipping with the help of this marketplace.

Setting up a shop on Lazada has the potential to increase and supercharge your online sales, but it does come with some limitations in the form of a Marketplace commission fee. You must be well-versed and have a good understanding of your profit margin limits as well as any fees you may be paying for these marketplaces provide in selling your products.

The customer is king, which has never been more apt than in the modern, online retail environment. Great sellers provide an excellent customer experience; otherwise, users will head and shop elsewhere since there is so much competition. What does excellent customer care look like?

Finally, the total sale price is also a 2% processing fee. These costs are relatively minimal compared to other online retail stores, enabling sellers to start selling on Lazada without too much initial investment.

Lazada is designed to make shopping easy for customers through mobile and web access. It offers multiple payment methods, excellent customer care, and free returns. And sellers also access customer analytics and sales and marketing metrics from the Lazada seller center to track how well your business is doing.

Since its launch in 2012, Lazada has seen explosive growth, becoming the number one shopping and ecommerce platform in South East Asia (SEA). By using a variety of innovative advertising and promotion app strategies, they have captured a huge share of the lucrative SEA online retail market, providing unmatched service as more people in the region adopt mobile and online shopping channels.

Lazada is an online shopping platform based in the Philippines. It offers a wide range of products, such as electronics, fashion apparel, accessories, household items, baby products, and many more. Founded by Rocket Internet in 2012, the company has quickly grown to become a major e-commerce player in Southeast Asia.

Many considers Southeast Asian region a lucrative market comprises of new growth opportunities, where its internet economy fueled by the growth of e-commence is expected to rise to US$200 billon by 2025. The main driving force centers on the sheer population size in the region which is home to millions of first internet users that have adopted online shopping. Due to the internet and mobile phone penetration, Lazada positions itself to lead in the on-line shopping within the region, where 90% of Lazada shoppers use cellphones to transact their purchases.

However, having a function that the users can find and view visually the product immediately limits the online browsing effects where users are presented with a myriad of products which can lead to increasing sales and buying more than what they originally intended. Not being able to respond to the demand if what the customer wants is not in the market, can also create a negative buying experience. To manage expectations, Lazada can build in a chat function to communicate with its users, in order to build a personalized customer relationship and make special offers with similar products with price discounts, thereby creating a positive customer experience while expanding the variety of product adoptions.

SINGAPORE, March 22, 2022 /PRNewswire/ -- Southeast Asia's leading eCommerce platform, Lazada, today announced results of a region wide consumer study in collaboration with Milieu Insight that establishes a large number of shoppers (73%) now consider shopping online to be integral to everyday life, with 67% of them identifying eCommerce Mega Campaigns* as a key factor in shaping their consumer buying behaviour. Nearly 60% of consumers also welcomed online shopping as a part of their daily life less than two years ago.

As a pioneer in the digital commerce industry celebrating its 10th year in the region this month, Lazada has been shaping and driving shopping behaviour, with over 130 million annual active consumers in the region, pushing 86% of digital consumers who made online purchase at least once per month.

Low prices, affordable shipping, ease of search and convenience are key reasons why Southeast Asians shop online, with Singapore showing the strongest preference for doorstep delivery . The availability of different payment options on eCommerce was also highlighted across markets, with over half of online shoppers preferring to pay cash on delivery.

"Digital commerce has changed the way people shop in the past decade, especially in the last two years with the pandemic accelerating the shift towards online retail. Such changes are showing a lasting effect, especially in emerging markets. This first region-wide Lazada Consumer Study shows that Mega Campaigns, pioneered by Lazada in Southeast Asia a few years ago, still matter to the consumer. They look forward to the deals and shoppertainment features that come with each campaign," says James Chang, Chief Business Officer, Lazada Group.

"The digitalization of shopping has changed consumer behaviours across different touch points, such as the shorter journey from awareness to purchase, and the limited senses that are engaged via online shopping. Thus, it is important for brands and sellers to understand their target consumers, and the new online purchase journey well, in order to give a strong reason to their consumers to purchase and remain competitive. The Lazada Consumer Study marks the first region wide study aimed at understanding the current shopping behaviour and serves as a good way to understand the shift in shopping habits," said Dr Li Xiuping, NUS EMBA-C Deputy Academic Director, Associate Professor of Marketing, National University of Singapore. She was not involved in the survey.

"The online shopping landscape has evolved massively in the last two years with Southeast Asia leading this change globally. Which is why we wanted to identify the new behaviours and current sentiments of online shoppers in Southeast Asia. On the back of this partnership with Lazada we've gathered fundamental data across their 6 regional markets, helping them understand the intricacies of each. As Lazada continues to shape the thriving modern-day e-commerce economy, these insights are meant to equip them in formulating the most effective consumer outreach strategies in the current environment," says Gerald Ang, Chief Executive Officer, Milieu Insight.

As a leader and pioneer in Shoppertainment, Lazada's efforts have proven critical is establishing new consumer buying habits, as three in five shoppers (63%) agree that Lazada makes shopping entertaining. ff782bc1db