"Solo" (stylized in all caps) is the debut solo single of South Korean singer, rapper, and Blackpink member Jennie. Released on November 12, 2018, through YG and Interscope, the song was written and produced by Teddy and 24. Musically, "Solo" is a dance, pop, and hip hop song with EDM elements. Its lyrical content revolves around the theme of independence after a break-up.

An accompanying music video for the song was directed by Han Sa-min and uploaded to Blackpink's YouTube channel simultaneously with the single's release. The video was filmed in the United Kingdom and depicts Jennie's transformation from an innocent to strong independent woman. The video has accumulated more than 900 million views and is the most-viewed video by a K-pop female soloist on the platform.


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"Solo" debuted at number one on the Gaon Digital Chart on the week ending November 17. Overall, the song stayed in the top ten of the chart for 13 consecutive weeks and spent 33 weeks in the top 100 of the chart. It furthermore topped the component Download and Streaming chart.[7] The CD release of the single charted at no. two of the Gaon Album Chart, selling 45,000 copies in two months making it the 100th best-selling album of 2018.[8] As of April 2021, it sold more than 100,000 copies.[9][10] Eventually "Solo" became the 86th and 35th best-performing song of 2018 and 2019 respectively in South Korea. The song was certified platinum by the Korea Music Content Association (KMCA) both for surpassing 100 million streams on June 6, 2019, and for 2.5 million paid digital downloads on March 12, 2020.[11][12] The song entered the Billboard K-pop Hot 100 on the chart issue dated November 24 at number one.[13] The following week it dropped to no. ten, but reached the top again the following week.[14][15] It spent 25 weeks on the chart.[16] The song further reached number one in Singapore and Malaysia.[17][18] In Japan, "Solo" debuted and peaked at number 22 on the Billboard Japan Hot 100 in the week ending November 26.[19] In the United States, "Solo" debuted atop Billboard's World Digital Song Sales chart on the issue dated December 1, 2018. It spent 25 weeks in said chart.[20] The song has sold 10,000 digital copies in the US as of December 2018.[21] "Solo" also reached the single charts in Canada and Scotland, while reaching the UK download component and New Zealand Hot Singles charts.[22][23][24][25] On June 30, 2021, the song surpassed 300 million streams on Spotify, surpassing Psy's "Gangnam Style" in October last year and became the most streamed song by a Korean solo singer.[26]

On October 18, 2018, YG announced that all Blackpink members were preparing solo releases, with Jennie to release a song in November 2018.[27] On October 27, YG released a promotional poster on various social media accounts.[28] A 23-second teaser video was uploaded one day later onto Blackpink's official YouTube channel. The clip shows Jennie lying on a bed and repeatedly mentioning her name.[29] The second teaser was uploaded one week later, showing her performing in various clothes in a photo studio.[30][31] The third and last teaser was uploaded four days prior to the singles release, showing her with different outfits in various locations.[32]

An accompanying music video for the song was directed by Han Sa-min and shot in the United Kingdom.[5][45] In July 2020, the music video surpassed 500 million views on YouTube. With the feat, Jennie became the first female Korean soloist to have a 500 million-view music video ever. In March 2023, the music video surpassed 900 million views, making it the first video by a female Korean soloist to reach the mark.[46]

While there are no plans for an official comeback, Jennie has been performing the unreleased solo "You & Me" as part of the setlist for Born Pink World Tour. She is also set to make her acting debut later this year on HBO's series The Idol.

While all these songs are hits on their own, it turns out Jung Kook was saving the best for last. In November, he finally dropped his debut solo album, Golden, and title track "Standing Next to You." Inspired by the best of Michael Jackson, he moves through the song with conviction and poise, delivering a timeless hit for years to come.

Jennie's journey to solo success began in 2018 when she released her debut solo single, the obviously-titled "Solo." At that time, the landscape of the U.S. music industry was quite different, and K-pop soloists faced significant challenges in breaking into the mainstream. It was a time when solo hits from K-pop stars were rare, and Jennie's "Solo" faced an uphill battle.

Fast forward to the present, and the situation has changed drastically. The American music industry is now more receptive to K-pop soloists, especially if they have already made a name for themselves and built a following from their work with established groups.

In 2021, Ros achieved a historic milestone when her single "On the Ground" entered the Hot 100, the ranking of the most-consumed songs in America. That win marked a significant moment for solo women in K-pop, and it was to be only the first taste of solo success among the Blackpink singers.

Fellow Blackpink star Lisa then followed suit, achieving an even more remarkable feat by sending both of her solo singles, "Lalisa" and "Money," onto the Hot 100. It was a clear sign that American audiences were not only embracing K-pop groups, but also their individual members as solo artists.

Now, with the United States increasingly open to K-pop groups and their members exploring solo careers, Jennie finds herself in a favorable position. Her upcoming release, "You & Me," comes hot on the heels of a star-making role in HBO's The Idol, where she co-starred. While the show may not have been a massive success, it undeniably raised her profile and could provide a significant boost to her solo endeavors.

As Jennie prepares to drop her latest single, her die-hard fans eagerly await the track and the next chapter of her solo career. Will she finally achieve the success she deserves outside of the group that brought her to prominence? With the growing acceptance of K-pop soloists in the U.S., Jennie's prospects are looking brighter than ever. 2351a5e196

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