Building on our decades-long effort to map cities across the world, we can infer existing traffic light parameters including: cycle length, transition time, green split (i.e. right-of-way time and order), coordination and sensor operation (actuation).
We create a model to understand how traffic flows through the intersection. This helps us understand typical traffic patterns including patterns of starting and stopping, average wait times at a traffic light, coordination between adjacent intersections (or lack thereof), and how traffic light plans change throughout the day.
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The Green Light dashboard provides city-specific actionable recommendations, showing supporting trends for each recommendation, with the option to accept or reject the suggestion. After a recommendation has been implemented, the dashboard shows an impact analysis report.
When we start working with a city, the Green Light algorithm investigates driving patterns through the city, uses insights from Google Maps, and provides recommendations for intersections to optimize, based on the expected impact of the optimization. For example, if a traffic light at a certain intersection is already on the best possible plan, the system would not provide a recommendation for it.
Once a city signs an agreement with Green Light, they get access to our interface, where city officials can view suggested recommendations, supporting information, and monitor their measured impact on emissions and traffic flow.
No. Our system offers better plans based on aggregated anonymous data to improve traffic flow for everyone: Google and non Google users, car drivers, taxi drivers, buses and all other users of the road.
"Green Light" is a song by New Zealand singer-songwriter Lorde, released on 2 March 2017 as the lead single from her second studio album Melodrama (2017). It was written and produced by Lorde and Jack Antonoff, with additional writing by Joel Little and production assistance from Frank Dukes, and was released to radio stations by Universal. Musically, "Green Light" is an electropop, dance-pop, and post-disco song. The lyrics use a "green light" as a traffic light metaphor that gives Lorde permission to move on with her life after a breakup.
The song received widespread acclaim from critics, many of whom praised its production and Lorde's vocal delivery. It earned the Silver Scroll Award at the New Zealand APRA Awards and appeared on various year-end and decade-end lists. In the US, the single peaked at number 19 and received platinum certification from the Recording Industry Association of America (RIAA). "Green Light" also entered the top-ten on charts and received multi-platinum certifications in Australia, Canada, and New Zealand.
"The song is really about those moments kind of immediately after your life changes and about all the silly little things that you gravitate towards. It sounds so happy and then the lyrics are so intense obviously."
Prior to the song's release, Lorde told her followers on Twitter that "Green Light" would be "different, and [kind of] unexpected. Complex and funny and sad and joyous and it'll make you [dance]."[2] Her decision to create an uptempo track was influenced by how calm songs on the radio were for her musical taste. The downtempo and slow atmosphere of those songs made her want to introduce a different style of music back to the radio waves.[1]
In an interview with Tavi Gevinson's podcast Rookie, she revealed that the song's piano part was inspired when she went to a Florence and the Machine concert with Jack Antonoff. The singer's pianist made "big, jangly" piano movements, where "the physicality of that movement [...] became the way Jack played" that part in the song.[3] Lorde also revealed that her sound-to-color synesthesia played a significant factor in the song's title, saying that a "swirling combo of high school and recent and private and public memories" helped to make the title represent a green traffic light.[4] She announced the release of the single and its music video on Twitter on 2 March 2017.[5]
"Green Light" was written by Lorde (credited under her birth name Ella Yelich-O'Connor), Antonoff, and Joel Little, with production handled by the former two and Frank Dukes.[1] It was the first track Lorde wrote for Melodrama. Writing took place over an 18-month period.[8] Lorde's first heartbreak inspired the lyrics, leading reviewers to characterise them as being "downbeat" as well as having an "acceptance of longing".[9][10]
Spencer Kornhaber from The Atlantic stated that Lorde was singing about the transitional phase of a breakup and obsessing over her ex "misleading" his new partner in the lyrics, "She thinks you love the beach, you're such a damn liar". Kornhaber compared the "loop of bliss" in the last minute of the track to The Smiths song "How Soon Is Now?" (1984).[11] Pretty Much Amazing writer Danilo Bortoli noted a change in perspective in Lorde's songwriting compared to her debut album. He also wrote that she used to portray the "role of master observer" and compared her new view to British singer Tracey Thorn.[12]
Musically, "Green Light" was described as an electropop,[13] dance-pop,[14] and post-disco song.[15] According to sheet music published at Musicnotes.com by Sony/ATV Music Publishing, "Green Light" is set in common time with a "driving" tempo of 129 beats per minute. The song is composed in the key of A major, with Lorde's vocals ranging between the notes of D3 and A4.[16] The BBC described the chorus that follows this section as "euphoric", while Forbes deemed it as power pop,[17] featuring hand-claps,[18] bass,[9] and strings.[19]
The track begins with her singing solo with a lone piano playing "slow, steady" power chords consisting of a root note and the fifth above.[20] Subsequently, in the first of the song's two pre-choruses, a "throbbing beat" plays amid "tongue-twisting lyrics, eerie background vocals, and bubbling electronic effects." In the second pre-chorus, a "cheery, upbeat piano loop and a kick drum" accompany Lorde as she sings about an "uneasy new reality."[2][21] Here, the titular metaphor comes in the form of a hook: "I'm waiting for it, that green light, I want it," leading reviewers to interpret the "green light" as a street signal that gives the singer permission to move on into the future.[11]
"Green Light" received widespread acclaim from music critics upon its release, with many publications placing the song in their respective year-end lists. Jason Lipshutz of Billboard commended the track, highlighting the singer's songwriting in particular, saying, "Lorde makes a good case that her songwriting, above all else, is her strongest asset."[22] In his favorable A review, Nolan Feeney of Entertainment Weekly praised the song's production, stating that it sounded "like nothing else on the radio or in your Spotify playlists."[2] Hugh McIntyre of Forbes noted Lorde's transition from her previous melancholia production to a "more upbeat feeling". He also praised the singer for being able to create a dance song "without caving into any trend in pop or dance".[17]
Commercially, "Green Light" achieved success following its release. In the United Kingdom, the song debuted at number 28 on the UK Singles Chart, in the issue dated 16 March 2017.[59] On the week of 20 April, it reached the 20th position after leaping seven spots, becoming her second top 20 entry on the chart, after "Royals".[60] "Green Light" received a Platinum certification by the British Phonographic Industry (BPI) on 18 August 2017 for 600,000 sales.[61] In Spain, the song debuted at number 13, becoming Lorde's second top twenty entry in the chart. "Green Light" peaked within the top ten in Canada,[62] Iceland,[63] and Israel.
In the United States, "Green Light" debuted at number 100 on Billboard Hot 100 based on the song's first roughly half-day streaming and sales, as well as its first three-and-a-half days of airplay.[64] The following week, the song leaped from 100 to number 19, and debuted at number six (52,000 downloads sold) on Digital Songs Sales, and at number 20 (13.6 million U.S. streams) on Streaming Songs, while drawing 20 million in radio airplay audience. It marked Lorde's third top 20 hit, preceded by "Royals" and "Team" (2013).[65] With a leap of 81 spots, "Green Light" became one of several songs to have the biggest single-week upward movements since Jeannie C. Riley's "Harper Valley PTA" first accomplished this in 1968.[65] The song performed modestly in other Billboard markets, landing within the top 20 on the Mainstream Top 40, and the top ten on the country's Alternative Songs and Rock Airplay charts. It received a Platinum certification by the Recording Industry Association of America (RIAA) for over one million shipments.[66]
"Green Light" was successful in Oceania. On the report dated 19 March 2017, the song debuted at number four on the Australian ARIA Singles Chart. In Australia, it received a quadruple Platinum certification for sales of 280,000. The track debuted and peaked at number one on the New Zealand Top 40 Singles chart on the report dated 13 March 2017, receiving a double Platinum certification by the Recorded Music NZ (RMNZ) for sales of 60,000.[67]
Grant Singer directed the music video for "Green Light", and shot the visual for Lorde's follow-up single, "Perfect Places" (2017). Lorde contacted Grant a couple of months before the video's release, and the pair later met for dinner in New York City.[68] Struck by Lorde's "passion, sincerity and thoughtfulness," a collaboration between the pair ensued. Having not released a music video of her own in several years, both Lorde and Singer wanted to take a new direction from her earlier works. This led to him choosing 16 mm film to shoot the video, a technique rarely used in modern videos, which generally use 35 mm film.[68] Singer explained that the idea of choosing 16 mm film felt timeless and was intentional to make the video feel like it was not made in 2017. When explaining the new direction of her videos in a behind the scenes shoot with Vevo, Lorde said: 152ee80cbc
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