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You can sell your products on Instagram by using the Instagram Shopping feature in Facebook and Instagram by Meta. Instagram Shopping creates a shop on your Instagram profile and lets you tag your products in posts and stories. Customers can select View Shop on your Instagram profile to view all your products in Instagram. Customers can also click posts to view a tagged product, and then select View on Website to make a purchase on your online store.

To use the Instagram Shopping feature you need to be located in a country or region that is supported by Instagram and your products need to meet the product requirements for selling on Facebook and Instagram by Meta.

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You can tag your products in Instagram stories using shopping stickers. You can only tag products on image story posts, not videos. To learn more about Instagram stories, see Stories in the Instagram Help Center.

You can move or delete product tags on Instagram. To learn more about moving or deleting product tags, refer to How do I move or delete products I've tagged on Instagram? in the Instagram Help Center.

To change the product description, name, or price shown in the product tag details, you need to edit the product listing on Shopify and publish the updated product to Facebook. Your product description cannot be different on Instagram than it is in Shopify.

If there's an incorrect price for a product on Instagram, then make sure that your price and compare-at price are correct in Shopify. You can also check your Facebook Commerce Manager to make sure that there's no sale start or end date on the product.

Instagram ads look similar to normal posts but always contain a Sponsored label to indicate that they are an ad. They also often have more features than a normal post, such as links, CTA buttons, and product tags.

The best way to evaluate your budget is to set up a draft campaign in the Instagram Ad Manager and look for the Audience Definition and Estimated Daily Results modules, which will tell you if your budget settings will be sufficient to reach your desired audience within your desired campaign duration.

The wide range means that you can choose the best ad type that matches your specific business goals. Instagram ads now support six simplified campaign objectives. Call-to-action options will vary based on the ad type and objective you choose, see more on that below.

Instagram image ads are best suited for campaigns with compelling visual content that can be conveyed in a single image. These images can be created from high-quality photography or design and illustration.

Instagram video ads are a great way to showcase your product or service in an engaging, eye-catching way. You can use video ads to demonstrate how products work, highlight unique features, or simply tell your brand story.

Instagram Stories are a well-used part of the app, with over 500 million Instagram users viewing Stories every day. Engagement is often higher with Stories ads, as the format covers the mobile screen and feels much more immersive than in-feed ads.

Instagram carousel ads feature a series of images or videos that users can swipe through. They can appear both in-feed and within Instagram Stories, with a call-to-action button or swipe-up link that leads users directly to your website.

Ads are shown in between Reels, with similar specs to Stories ads (full-screen vertical videos), and can be up to 60 seconds. They should include sound or music to be well-integrated with organic Reels. All Instagram Reels ads will show a Sponsored mark underneath the account name.

There are two routes for creating Instagram ads campaigns: boosting an existing post and creating a new ad in the Meta Ads Manager (f.k.a. Facebook Ads Manager). Promoting an existing post only takes a few taps and can be done right from the Instagram app, but lacks the customization options available in Instagram Ads Manager.

Then, define your audience. You can either choose to let Instagram automatically determine your audience (based on your follower data). Or, you can create your own audience by manually entering your targeting options.

Saved Audiences are useful if you have your own custom audience data (i.e. past website visitors) or past audiences from previous campaigns that performed well. If not, you can create a new audience based on demographics, interests, and behavioral targeting.

If you choose manual placements, the Ads Manager will display the technical requirements for each one. To ensure your visual assets are optimized for each format, see our guide to social media image sizes or head straight to our guide to Instagram video sizes.

With so many Instagram ad types to choose from, you can experiment to find the right combination of visuals and messaging that resonates best with your target audience. Consider incorporating video ads, Story ads, carousel posts, collections, shoppable posts, and more into your advertising approach.

Social proof is the idea that seeing other customers use and recommend a product will make you more likely to buy it. a company that helps you record your family history in a book, leveraged this idea by using customer videos in their ads. By showing grandparents opening this gift for the first time, they created a personalized, emotional Instagram ad that customers could relate to.

Manage Instagram alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule, publish, and boost posts, engage your audience, and measure performance. Try it free today.

In this video, I show you how to link up and post to your Instagram account from your HubSpot social media tool for easier social sharing goodness. I also share an in HubSpot image editor pro tip when publishing to Instagram from HubSpot. Last but not least, if you are looking for analytics, then get your accounts linked today.

Turn any Instagram post into a seamless carousel post with the multiple page feature. Add or duplicate pages directly in the editor, apply bulk edits to multiple pages, and create your own multiple page templates.

Think less about expectations and more about all the ways you can unleash your creativity while designing your Instagram posts. With Adobe Express, you can make designs for an in-feed post that can be resized for your Instagram story, as well as a Facebook post or Tweet. There are endless creative opportunities to turn your design into shareable, engaging, and memorable content.

As social media becomes more and more prevalent in our lives, we continue to see studies showcase the effects that it has on our well-being, mental health and self-perception. One recent study in particular discovered the impact that Instagram likes can have on adolescents.

In the study mentioned earlier, researchers took a group of 182 students between the ages of 13 and 18 and had them imagine a situation where one of their Instagram posts got a lot of likes and one got very few likes. The participants who imagined getting few likes had far greater negative sentiments than positive, especially in those more susceptible to feedback.

Step 3. In Advanced Settings, you can also make even more changes before you publish, like adding alt text to your Instagram post for those using screen readers or even turning off commenting.

First, you can access your likes data within the built-in Instagram Insights. As long as you have an Instagram Business Account, you can access your analytics by heading to your profile and tapping the Insights button.

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