How does Google know if a blog is valuable or not? Google calculates the value of a blog article by measuring how many other websites are linking to the article's page. The more pages that link to an article, the higher its PageRank and thus the higher google deems it in search rankings.
So an oversimplified way of looking at it is: Posting directly on Linkedin will give you a bigger short term boost to your marketing, through more engagement, shares and reach on the social platform. So shorter, more to-the-point articles will do well here.
As you can see, writing a blog post for your website is better if it's of high quality and long-term value. This will help you rank higher in Google search results over the long term. If you are looking to get more shares on Linkedin, then writing shorter articles with less detail would be best because they tend to do well there.
And people like novel things. If you only write blogs on your website, you might miss parts of your audience who spend most of their time on Linkedin. Not everyone writes Linkedin articles, so there is a segment of your audience that would see you writing LinkedIn articles and be curious.
One of the things I love about LinkedIn is the ability to share content with my connections using LinkedIn articles. By resharing content from my blog on LinkedIn, I can reach more of the audience I want to attract. Republishing my articles also allows me to reach more people that likely would not have seen it.
However, I often get asked a lot if it's OK to republish your blog posts as LinkedIn articles? And if it's considered as duplicate content that will affect your SEO? But first, let's dig into the concept of duplicate content.
In short duplicate content matters because it makes it harder for search engines like Google to know which content should be indexed. And most importantly, Google doesn't know which source or website should rank for search query results since both share the same content.
Canonicals enable you to point search engines to the original version of an article. For example, if you wrote an article on your blog and wanted to republish it on another website, then you could post it with a canonical URL to the original version.
The short answer is that it should be OK as long as you are linking back to your original blog posts within your LinkedIn articles. Although you can't add a canonical URL, you can still create a link back to your post with LinkedIn's built-in linking feature.
So there you have it! You can safely republish your blog articles on LinkedIn without search engine penalties for duplicate content. Do you need help with your content strategy? Book a free Power Hour call with me to get quick, actionable tips.
There are several types of internal links. In addition to links on your homepage, menu, post feed, etc., you can also add links within your content. We call those contextual links. Contextual links point your users to interesting and related content. Moreover, they allow search engines to determine what content on your site is related and its value. The more links a significant page receives, the more important it will seem to search engines. Therefore, good internal links are crucial to your SEO.
In addition to understanding the relationship between content, Google divides link value between all links on a web page. Often, the homepage of a website has the most significant link value because it has the most backlinks. That link value will be shared between all the links on that homepage. The link value passed to the following page will be divided between the links on that page and so on.
It is important to abide by all copyright laws that protect the value of authentic material, both on the internet and in print. To ensure that your business has all the content you need to adequately tell your story, we recommend sourcing news content through a copyright license.
When you license content from NYTLicensing, you can inspire your audience with our expert storytelling. Our wide array of content licensing packages give audiences stories that will inform, entertain and inspire. Explore more about our strategic content feeds and packages today.
Contemporary websites focus on optimization for external search engines like Google, Baidu, and Yandex. While search-engine optimization (SEO) is certainly important for bringing visitors to your website, the quality of the built-in search is often overlooked. Users do engage with the site search to find products, content, and other key assets; failing to provide a good search experience can lose conversions, sales, and ultimately customers.
There are a few standard practices that can be used to strengthen your site search. Before discussing them, we define two key information-retrieval terms used for evaluating the performance of a search engine: precision and recall. These can help you better understand the implications and tradeoffs of the techniques below.
While the major web search engines have grown ever more sophisticated, the built-in search on many websites has been neglected. Stemming, excluding stop words, showing curated query suggestions, and using homophones and spelling suggestions all modify the search query either to accommodate user errors or to address possible variations in word choice, and may improve the quality or the number of search results without requiring a major development investment.
Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.
Because online information can change or disappear, it is always a good idea to keep personal copies of important electronic information whenever possible. Downloading or even printing key documents ensures you have a stable backup. You can also use the Bookmark function in your web browser in order to build an easy-to-access reference for all of your project's sources (though this will not help you if the information is changed or deleted).
Include a URL or web address to help readers locate your sources. Because web addresses are not static (i.e., they change often) and because documents sometimes appear in multiple places on the web (e.g., on multiple databases), MLA encourages the use of citing containers such as Youtube, JSTOR, Spotify, or Netflix in order to easily access and verify sources. However, MLA only requires the www. address, so eliminate all https:// when citing URLs.
For an individual page on a Web site, list the author or alias if known, followed by an indication of the specific page or article being referenced. Usually, the title of the page or article appears in a header at the top of the page. Follow this with the information covered above for entire Web sites. If the publisher is the same as the website name, only list it once.
If the work cited is available on the web only, then provide the name of the artist, the title of the work, and then follow the citation format for a website. If the work is posted via a username, use that username for the author.
MLA requires a page range for articles that appear in Scholarly Journals. If the journal you are citing appears exclusively in an online format (i.e. there is no corresponding print publication) that does not make use of page numbers, indicate the URL or other location information.
Cite articles in online scholarly journals that also appear in print as you would a scholarly journal in print, including the page range of the article. Provide the URL and the date of access.
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Getting traffic to your website is the first step. The second step is trying to turn these visitors into leads. A straightforward way to do this is simply by including a call-to-action (CTA) button or banner in every blog article. This calls visitors to take some kind of action, for example, receiving a quote, downloading an ebook or registering to attend a webinar. More often than not, these things will not cost the visitor anything other than providing their contact information. In this way, a visitor becomes a lead. Not all visitors will become leads, and the user journey is sometimes a little bit more complicated. However, every visitor is exposed to your business and learns a bit more about the specific product or service you offer.
One of the factors that search engines consider when ranking sites is backlinks. Backlink building is hard though. However, if you continuously offer high-quality articles that are pertinent to your field or industry then more people are likely to reference them. In other words, they include the links to your blog articles on their websites and social media channels. This tells Google and other search engines that your website is offering valuable content. This also helps establish your business as an authoritative, trustworthy expert.
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