The video was art directed by Patrick Baron, animated by Julian Frost and produced by Cinnamon Darvall.[3] It was uploaded to YouTube on 14 November 2012 and made public two days later. It featured characters known as "beans", each bearing names such as "Numpty," "Hapless," "Pillock," and "Dippy" (the first four beans in the video, listed in order of appearance) dying as a result of their own stupidity (doing such unwise things as setting their own hair on fire or provoking a grizzly bear); the final three beans shown in the video, named "Stumble", "Bonehead", and "Putz", all die as a result of unsafe behavior at train stations and/or railways, which are deemed "the dumbest ways to die".

On 6 May 2013, Metro released a Dumb Ways to Die game as an app for iOS devices.[14][15] The game, developed by Julian Frost, Patrick Baron and Samuel Baird,[16] invites players to avoid the dangerous activities engaged in by the various characters featured throughout the campaign.[17] Within the app, players can also pledge to "not do dumb stuff around trains."[18][19] The activities include things like getting toast out with a fork and poking a stick at a grizzly bear.An Android version was released in September 2014.[20]


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The song's lyrics contains a description of different ways of committing suicide, such as: using drugs beyond their expiration date, standing on an edge of a platform, running across the rails, eating superglue and other. The animated personages demonstrate dangerous ways of suicide in attractive for children and teenagers comic format. The lines such as "Use a clothes dryer as a hiding place" and "I wonder what's this red button do?" contain an incitement to commit those acts.

Due to their success, the Dumb Ways to Die characters have been featured in a promotional campaign for Empire Life Insurance, with their key message being, "the dumbest way to die is without life insurance."[58] However, the campaign was met with mixed reviews, with some advertising critics accusing Metro of "selling out" on a successful campaign.[59][60]

The last song that was showed in this advertisement (there were three songs partly shown) seemed to have, if I rembere correctly, seemed to have the same melody as the refrain of the song "Dumb ways to die" ( =IJNR2EpS0jw). This melody just stuck in my head.

The video was animated by Julian Frost and produced by Cinnamon Darvall. It was uploaded to YouTube on 14 November 2012 and made public two days later. It featured "Numpty, Hapless, Pillock, Dippy, Dummkopf, Dimwit, Stupe, Lax, Clod, Doomed, Numskull, Bungle, Mishap, Dunce, Calamity, Ninny, Botch and Doofus killing themselves in increasingly stupid ways" culminating in the last three characters (Stumble, Bonehead and Putz) being killed by trains due to unsafe behavior.

But each of us can play our part by respecting the precious corals when we snorkel or dive on holiday, choosing the right sunscreen (some sun tan lotions have been shown to poison coral) and always opting for sustainably sourced fish.

Metro Trains claims it has achieved its rail safety aims, too: over 44,000 Melbournians pledged "not to do dumb things around trains" in the four months after the campaign launched. Also, for the November to January period, the operator claimed it had seen a year-on-year reduction in the number of "near-misses", from 13.29 to 9.17.

"So we started from there - how do we, without offending or blaming, tell people to stop doing dumb things around trains? And target primarily youth. How do we get young kids to think about train safety, which even I can admit is a pretty boring topic?

In the end, the campaign was a success because it had the right mix of great content, an engaged audience, and a sprinkling of good timing. And of course, nobody really wanted to die in the dumbest way possible.

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The safety campaign for Metro Trains in Melbourne features animated blobs that die in very odd ways, such as swimming with piranhas or poking a bear with a stick. The campaign message: Of all the stupid ways to die, acting unsafely around trains is the most inane.

Rail-related accidents were down 20% after the first three months of the campaign, McCann says. About a million people have clicked a button on DumbWaysToDie.com that says they agreed to this pledge: "I solemnly swear not to do dumb stuff around trains."

Dumb Ways to Die is a funny arcade game based on a public service music video featuring silly characters who die in all kinds of stupid ways. Your aim in this game is to help those same silly beans avoid the various dangers and stay alive. React as quickly as you can to survive each level!

In light of growing worries about cell phone safety, Dr. Devra Davis - the author of Disconnect: The Truth about Cell Phone Radiation, What the Industry Is Doing to Hide It, and How to Protect Your Family - says it makes sense to limit exposure to cell phone radiation. Unfortunately, she says, many cell phone users make dumb mistakes that boost their exposure. Keep clicking to see eight big ones...

Dumb Ways to Die is a Public Service Announcement by Metro Trains of Melbourne, Australia to promote railway safety. It clearly shows what some of the dumbest ways to die are. After its original upload, it instantly went viral. It can be watched here. An instrumental version also exists for use in parodies. The Valentine's Day themed sequel video, Dumb Ways to Valentine, can be found here.

"When COVID hit and all their services stopped, they wanted to divest and it was a very natural fit for us so we started talking to them about acquiring the licence and managed to do so, which is great," Kelly tells us. "We're looking at a lot of different ways to really expand out the licence now. We've got a bit of free rein to do some really fun stuff over the next little while.

We move on to discussing other game projects at the studio. PlaySide has signed a deal with Netflix for a new Dumb Ways to Die title, and a deal with Meta to bring the IP to VR. It's also still working on Age of Darkness, which has been in Early Access for two years, among many other projects. And the studio is exploring new ways to work to bring fresh ideas to the forefront.

The song has been used more than 41,000 times on TikTok itself. The origin of the song dates back over a decade ago when it was released as part of Melbourne's public transport safety campaign. The 3-minute video shared by the Metro Trains campaign showed animated characters dying in all kinds of dumb ways.

From eating tubes of super glue to consuming expired medicines, the video showed the various ways people could potentially lose their lives. The final character in the video showed public transport-themed dumb deaths. ff782bc1db

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