ND: Well, I think it's an historic day for pop music in America and I'll tell you why. We're celebrating the culmination of our Best New Band In The World program. It's a multi-platform, multi-location concert in Times Square where we are bringing four of the best acts in that program to America. The show is headlined by 2NE1, a girl group from Korea. They are phenomenal and they are on fire around the world, but this is the first time they're performing in the US. Also, we have La Vida Bohme from Venezuela, Yuna who's an amazing singer-songwriter from Malaysia, and Gyptian, a dance hall reggae act from Jamaica, in addition to literally thousands of fans who have been standing in line since midnight for this to happen. So, it's a really cool day.

ND: With this program, we wanted to give what I call the parallel music universe a chance to be recognized by MTV. We obviously do a great job programming the bigger acts, this is all about acts that are ready to meet the world wherever they might be. So, what we did was we curated from thousands of names that were submitted to us and that we researched. We selected ten bands from around the world that we thought were ready to meet the world, that we felt were relevant to the MTV audience, and that had passionate fan bases. The results have been quite phenomenal and have been really proving the cross border passion for music in these times. So, we had about 4.25 million votes from around the world--in fact, 169 countries have voted. If you think about it, there are only 193 countries recognized by the UN. It's a very large coverage. It's really a very much fan driven program. We are celebrating the results today.


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ND: K-Pop might be a little less known here in the States and I think that's about to change today. K-Pop is an exploding phenomenon worldwide. It's obviously pop music coming out of Korea, but it has massive audiences from around the world. Just to illustrate that point, the band that won this program was voted to be the best new band. They received votes, not just from their native country, but a lot of their votes came from the US, from Latin America, and from Europe where they have very large fan bases. Those kids who were voting for 2NE1 are not all Korean, so this is a very interesting genre of music that's finally taking root in the US. It's extremely high quality and it's very exciting visually, and 2NE1 exemplifies that genre really well. If you watch the show in the afternoon today, you will see what I'm talking about.

ND: You bring up a very interesting point, Michael. Of course, I think it's time. I don't think it's the beginning, we're kind of in the middle of it. If you look at what our audiences are doing online or in general on a daily basis, they don't necessarily break down their music catalog by genre or by where the artist is coming from. This whole business of "genre," I think, is a disintegrating phenomenon. We've done tons of research on this subject, and you don't even have to do research. If you look at the real world and you ask somebody in the MTV demo, they are going to give you names of artists. They wont say, "I only listen to pop or dubstep, or electronica." They know what they like, they find what they like, and they listen to that. It doesn't matter where that music comes from or what specific box it's put in by us. I think the online and the social networks are very interesting examples of this. You have 800 million people on Facebook; seventy percent of those subscribers today come from outside of America. The world on Facebook is not really categorized by where you come from. I have friends from Egypt and Turkey and France and Germany, and when I'm online, I will see somebody listen to something on Spotify or posting a clip from YouTube--it might be death metal or reggae or electronica. I'm going to sample it because my friends are listening to that music. That's kind of the world we live in, so that answers one part of your question. I absolutely agree that we should broaden our music palette. There's a lot of cool stuff happening in the rest of the world, and I think that it's time for us to let that in. I think that's what we're demonstrating today in Times Square.

ND: Billboard has a K-Pop top ten chart, and in fact it just did a pretty big showcase in Las Vegas called K-Pop Masters. I think your point is well taken, there are always going to be local scenes and I think local music is fantastic. It's born in a certain environment, and has local fan bases, but there's also going to be a global scene. Music that travels, is homeless, and borderless, and finds fans in unlikely places. All of this is now possible because of technology, I don't think we could have been having this conversation ten years ago. When, for example, a band like La Vida Bohme would not have been able to find fans outside of Venezuela because there was no internet. Today, that's not the case. They have a fan following in France and a fan following in England. Gyptian, this reggae act that we have from Jamaica, he has a massive following in the US and elsewhere. I think that it's kind of a sign of the times, in a way. Eventually, music will travel whether we like it or not. It's up to us to partake of the opportunities that come with it.

ND: Oh my God. (laughs) Today, on my way to work, I was listening to Cat Power because I love her so much. In terms of new music, I listen to a lot of the stuff that we program on MTV Iggy, which is really where we break and discover a lot of very exciting music of around the world. In terms of local music from the US pop stuff that's coming out, I like the Dum Dum Girls these days. I like their album. I'm listening to the new Kate Bush record. She came out with an album after a long time and I'm a big fan of hers. I've been listening to The Rolling Stones remasters series of Some Girls, which is an amazing record. I've also been listening to a lot of off-kilter stuff. It's been a lot of esoteric and edgy stuff. So, yeah it's just a wide palette.

We look back at the end of the year for the Austin Peay baseball team, the performances of our track and field standouts at the NCAA East Preliminary and talk about Terry Taylor, this time because he was named OVC Male Athlete of the Year but also as a matter of course. We say goodbye to old friends, talk US-Mexico, Euros, NBA Playoffs and welcome in Alec Woodard of the men's basketball. The Rutledge, Georgia, native waxes on everything from Steve Harvey's book to the guitar dance and the opportunities facing the Govs this year.

Y'all... we have sports. Both basketballs, women's tennis and cross country are scheduled to compete in what would pass for a busy time in college athletics by our former standard but is instead a small, small step toward normal. We talk Hot Stove season, NFL playoffs and welcome Codee Yeske, hitting coach for the Austin Peay softball team, to learn more about her path to Clarksville and what she does away from the game.

Welcome back to Total Recall, where our athletics communications staff gets together to rehash a moment in Austin Peay history, preferably by watching the game and talking it over. Today we reminisce upon Austin Peay's massive comeback win during the wild 2016 OVC Tournament run. The Govs rallied from 20 down against the Tigers, Casey won a trip to Myrtle Beach he never cashed in and this game became the moment when hope started giving way to belief. 006ab0faaa

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