When it comes to marketing and digital strategy, the best data is always your own. And, thankfully, Facebook has a ton of data available for all page owners and admins. A comprehensive understanding of your own audience on Facebook and how your content is performing will bring more success, than generic insights drawn from studies on a wide variety of Pages from a range of industries and brands.

With all Facebook Ads, you can target audiences by age, gender, location, interests, and more. You can also choose to run your ads continually, or on a set schedule, based on when they perform best. Facebook analytics allow you to see how your ads are performing, giving you a chance to make them even better by A/B testing different variations.


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I don't have Facebook, but my wife does. Our daycare invited her to a private group where they post photos and videos of what our kiddo is doing during the day. I'd love to keep these videos forever. What is the best way to do that? My wife is amenable to giving me her login.

Finally, Facebook Messenger Ads are worth experimenting with. As mentioned, Facebook Fundraising Tools will likely soon be integrated into Messenger. Those nonprofits that embrace Messenger Ads now are the best positioned to raise the most money through a Messenger Donate button.

Our Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

Facebook shows each version to a segment of your audience and ensures that nobody sees both, then determines which version performs best. To create an A/B test, you can either duplicate an existing campaign, ad set or ad and change a variable or compare two existing campaigns or ad sets.

Seeing an item they put in their cart yesterday show up on their Facebook feed is a great reminder for forgetful or distracted shoppers and the best Facebook retargeting strategy for bringing back potential buyers.

This is the best Facebook retargeting strategy for leveraging the power of personalization to drive conversions. This guide on our Facebook Conversion API dives into more detail, showing you how you can use LeadsBridge to generate full-funnel visibility, including tracking off-site conversions.

Claire Pelletreau directs retargeted users to blog posts to maintain their interest in her brand and to continue to serve value. This is the best Facebook retargeting strategy for building brand awareness and visibility.

Note: Even if your events exist on a separate domain (think booking engine), you can still run conversion ads. However, there will be some limitations due to the iOS 14.5 update. Learn more about Facebook advertising best practices post-iOS 14.5.

People who are interested in digital marketing, social media, and advertising would be best suited for studying Facebook Marketing. Additionally, individuals who have a good understanding of online consumer behavior and are comfortable with data analysis and targeting would also benefit from studying this field.

How do you plan on using Facebook for your nonprofit - marketing, volunteer appreciation, fundraising, events? This guide will help you find the best ways to leverage the power of this popular social media platform for your organization.

Pro-tip #1: Only promote your best. Choose content that evoked emotion, created a discussion or received a few shares. Choose your wording and your images very carefully. Use graphics and language that have worked in the past.

Facebook Fundraisers are a fantastic way to raise money, but not the best way to build new donor relationships. Nonprofit Social Media Strategist Julia Campbell gives solid advice to help you decide if Facebook Fundraisers will work for your organization:

Wondering about the best time to post on Facebook to guarantee maximum engagement? Knowing the best time to post of Facebook can be a challenge. The social media giant has so much content, how can you break through the noise?

Your Facebook audience is what makes your page and posts unique. The Meta Business Suite is great for helping you understand the best time to post. These insights help you work out who your audience is and where they live. The data also helps you understand the types of content your audience likes to see. Most importantly for the purpose of determining the right time to post on Facebook, your Meta Business Suite will tell you when your audience is most online. Knowing when your audience is most active tells you when to post.

Tip: Keep in mind that having the best ad creatives is just one piece of the puzzle. In addition to having the best ad creatives, make sure to also get your Facebook ad campaign structure right.

This year, when browsing the Facebook Ad Library for the best new static Facebook ad creatives, I noticed several trends: bold use of color and text as well as a more creative and fun approach to visual communication.

Leadpages is a builder that has various useful features such as A/B Testing and forms. Not only that, but Leadpages allows you to publish as many pages as you want! In addition, analytics tools can make your Landing Page the best it can be. So Leadpages gives you an analytics dashboard for monitoring purposes.

Last, but not least, I wanted to share our best Facebook campaign to cold traffic. The purpose of this campaign was to get people who had never heard of us before to consume our content.

Still unsure of what to do? Reach out to our friendly Facebook marketing experts for a free, non-obligatory consultation! We are also rated by many as the best social media marketing company that has proven records to delivering results. We will help you get a better understanding of how Facebook ad campaign objectives works and achieve better results!

This exhaustive list of the 60 best-performing Facebook groups in brand campaigns includes communities across several categories like women, beauty, lifestyle, parenting, cooking, education, and others.

This moms-only community is a place for all those seeking camaraderie and companionship. Whether or not you have the best of friends, you can find some here! Share your feelings with other moms, unwind after a hectic workday, and find valuable information on parenting tips.

As a parent, you need to nurture your kids to bring out the best in them and make sure they reach their full potential. Happiness Mynttra acts as a guiding light and support system that brings together all parents and encourages them to share their experiences, daily tips and suggestions.

Some of the best performing content on Facebook is undoubtedly user-generated content. As soon as you notice your users are making content for you, ensure you share and promote it! UGC has numerous benefits for your brand:

Native videos require extra work to create, but they are undoubtedly the type of content with the best engagement on the platform. Research of top Facebook posts in 2018 showed that 81% of them were videos! So despite having to invest a bit extra in video content creation, getting on board the Facebook video train is the best tactic you could settle for when it comes to generating user engagement.

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During the COVID-19 pandemic, social media grew in popularity as people looked for a way to connect with each other. The pandemic also affected the best times to post on social media platforms such as Facebook, Instagram, Twitter and LinkedIn, as many of us stopped commuting and our schedules changed (and some even joined The Great Resignation).

This information is the most helpful for brand new social media accounts that are working on building a following. Once you do have an audience, however, there are plenty of tools and services you can use to find out the best days and times to post for your own brand, which might be different.

Though it is helpful to know the best times to post on social media generally, a lot of factors can affect the best time to post for your specific business. The best time to post on social media might vary depending on what industry you are in and your audience. You might have to do some data mining and analysis of your own to find out the best times to post on social media for you. Also, it is sometimes helpful to know the peak times to post, so that you can post at an off time and face less competition for engagement.

You already have some answers as to the best time to post online right in your own data. Go check out your last few top-performing posts. What times were they posted? This can give you an idea of the best time to post going forward. If you use a social media scheduling software such as Hootsuite, Sprout Social or Cloud Campaign, this data is probably already available for you and pretty easy to find.

Though we have certainly done our best to answer this question for you, unfortunately, there is no one universal optimal time to post on social media. But by using our guide and mining your own data, you can optimize your posting schedule, improve engagement, and hopefully increase your social marketing strategy ROI. It is also a good idea to keep in mind that social media trends and the best times to post are always changing.

Though most marketers resort to using paid ads, being uber-realistic here, none of us have too many pennies to spare to stretch daily social reach. But now, the big question looms up, how do you find the best time to post on Facebook? ff782bc1db

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