Download Baba Fryo No Think Am

JAY AGBON: My name is Jay Agbon. I think of him as a us artist. Does that make sense? - us meaning people of African descent. I would imagine I look at Burna the same way Latin people look at Bad Bunny. Like, yes, is he technically a global artist? For sure. But it's for me. Like, he sings in the accent that my dad has.

BURNA BOY: I mean, yes, sometimes it can feel like that. But when I think about it deeply, it's something I thank God for, you know, something I'm happy about and I thank God for because that's really the essence of who I am. That's who I started doing this for in the first place. So I feel a sense of, you know, the mission being accomplished. And, you know, I always wanted to be, like - everyone that heard my music or came to my shows or anything to resonate with what they see and hear, you know?

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In the late 1990s, Innocent Idibia gained fame as a singer under the name 2face, one-third of the foundational group Plantashun Boiz. Plantashun Boiz was heavily influenced by hip-hop, r&b and reggae, and they were one of the first groups making new-school Nigerian music to achieve nationwide popularity. As a solo artist, 2face took the new Nigerian music international with his hit "African Queen" in 2005. He has maintained his position as one of the most respected artists in Nigeria, even as the music scene explodes with new faces and sounds, and the style--now increasingly dubbed "Afrobeats"--has gained growing global popularity. Producer Morgan Greenstreet and expert assistants Kazeem Akinpelu and Joh Olayini met 2baba at his home in Lagos. Humble, generous and wise, he shared stories and observations from his unique perspective as one of the foundational figures in the industry who is still on top today.

So I just try to maintain a standard. And I think that most people who came after that started riding along that standard, started creating all these standards for themselves. Many of them started having managers, and then many people started getting interested in becoming artist managers. So many doors opened after this whole explosion, many people started realizing that you can make money out of a record label, to be a PR person, O.K., entertainment lawyer. Different branches of the entertainment business started opening up, because people started to see that this thing can actually become big, it can actually become huge, it can actually become a huge money maker, and many people started to become interested in that.

But it seems to me that in your career you've been able to manage the balance between being international and local. You're still very relevant locally. How have you been able to manage your career locally? Jimmy Jatt said, I think there's only one artist who could not put out an album for a year and still be relevant.

For me, I don't see any disadvantages. It depends how you look at it, you know. From my own angle, I don't see any disadvantage. I was the first. I think I can say I was the first Nigerian entertainer that a major company decided to say "Yes, this person is going to be our brand ambassador." 2351a5e196