Yes, you can! We offer plenty of ways to sell products and monetize your audience. You can collect tips, request payments for services, collect revenue from affiliate links, and sell your products right in your Linktree.

Sharing your Linktree on every social platform you have makes it easy for your most important content to be seen and engaged with by all of your followers. You can even use QR codes to generate online traffic in offline places, and drive people to your links.


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This depends on two things. If your priority is click-throughs and conversion, we recommend having 3-7 links on your Linktree at once (based on our most successful creators). Including too many options for your visitors slows down their course of action.

That said: for certain creators whose priority is display, education and showcasing (e.g. a record label with a library of new releases to promote, or a management company looking to showcase their full roster of clients), including more than seven links fulfils their purpose perfectly.

Summary: In-page links, often embedded in the table of contents, help users navigate to specific content sections on the same page. While research showed increased user familiarity with the design pattern, carefully consider content structures before implementation.

Navigating long-form content can be challenging, akin to climbing stairs in a tall building. Just like elevators can take you straight to the destination floors, in-page links help users navigate through page content with just one click.

In-page links can serve various purposes, such as a Back to Top link or a Skip to Content link for keyboard users, but one of their most common uses is in a table of contents. A table of contents, usually found at the top of information-rich pages, presents a structured list of the content topics on that page, allowing users to click and navigate directly to their desired sections. While there are alternative formats for tables of contents (e.g., accordions, sticky navigation bars), this article exclusively focuses on its implementation using in-page links.

Despite their ability to facilitate content navigation, in-page links have historically raised usability concerns as they break the mental model for a link. Traditionally, on the web, links lead to external pages. Due to this reason, when in-page links initially made their appearance on the web, our recommendation was to avoid them.

However, with the increased prevalence of in-page links, we have seen a growing familiarity with this design pattern. A few years ago, we reassessed the use of in-page links and provided guidelines for its implementation (which are still applicable today). In our most recent study on how people read long content pages, we observed participants naturally engage with the table-of-contents links; these behaviors demonstrate increased awareness and understanding of the interaction pattern. Many study participants used, commented on, and appreciated the in-page links in tables of contents. Below we highlight some key research findings.

Most of our study participants, regardless of age, were familiar with in-page links. Only 2 out of 11 participants showed no engagement with in-page links when those were presented to them.

Despite the familiarity, in-page links, when not formatted with intention, can still surprise users. One participant, who adeptly used in-page links to navigate two other pages, expected that the in-page links on the Phone Arena page take her to another page. The confusion is likely due to how these links were styled on the Phone Arena page: they were right above the Read More section and looked exactly like regular links that lead to other pages. It is likely that the proximity and similarity of the two sections tricked her into thinking that the links from both sections serve the same purpose.

People read little on web pages. Several participants commented that in-page links helped them skip content that they were not interested in, allowing them to avoid scrolling through screenfuls of irrelevant information. Offering direct access to specific sections on the page minimizes scrolling and helps users navigate more efficiently.

In our study, we funneled tasks: we asked participants to first explore the page, and then we gave them more directed tasks. We observed that users tended to skip in-page links in their initial exploration and clicked on in-page navigation links when they had a specific information need. For instance, one participant did not use or comment on the table-of-content links when we asked him to explore a smartphone review. Later, when he had to compare camera features on two phones, he immediately navigated to the table of contents and clicked on the in-page links to jump to the right section. We observed this behavior recur on different participants across several websites.

When in-page links were presented at the top of the page, several study participants spent time examining the list before exploring the content. The upfront overview of the content allows users to form a mental model of the page and quickly assess whether the page satisfies their information needs, giving them a reason to continue to scroll.

In-page links are most valuable for long-form content. For shorter pages with minimal information, users are unlikely to require in-page links for navigation. Including a table of contents with in-page links on such pages can add unnecessary length to the page and push content further away below the fold.

While in-page links are valuable tools for facilitating page navigation, the content remains the core of the experience. When considering the use of in-page links for long-form content, assess whether the content can be condensed. Shorter, scannable content significantly enhances the overall reading experience. Eliminating unnecessary details helps reduce page length, potentially to a point where in-page tables of contents become unnecessary.

While showing everything on one page and incorporating in-page links for navigation might seem appealing, this design choice comes with two significant disadvantages: excessively long pages and large load times. These disadvantages can be problematic for mobile users because of:

How you decide to lay out content should depend on the information on your page. Users are willing to scroll through a long page if all the presented information is highly relevant to their needs. However, if your page includes several distantly related topics, breaking it across multiple pages might be more practical.

Using in-page links as a table of contents on the page requires breaking down the content into distinct chunks that can be summarized with a heading. Chunking information improves scannability and comprehension, but if the information is better presented in one cohesive body, in-page links are not useful.

Among the three, accordions shine through in mobile usage. In contrast to in-page links that push down content, accordions reduce page length by doubling as both section headings and content container controls.

Tables of contents based on in-page links are a valuable tool for navigating long-form content. Research indicates that users are increasingly familiar with this design pattern. When properly styled and labeled, in-page links provide a useful overview and a quick way to access specific page sections. The decision to implement in-page links should be based on thoughtful consideration of the content structure and user needs. If in doubt, conduct usability testing to assess if in-page links are suitable for your page.

While screen readers can read a full page to a user, screen reader users may prefer to instead listen to a list of links. In that case, a screen reader may only read the link text and not the surrounding text.

Colorblind users may not be able to perceive color cues. Typically, pages present links as a different color than their surrounding text. Adding underlines or other non-color indicators help users who may not see color. Users who are not comfortable with technology may also appreciate having links underlined.

In general, content editors should avoid using images as links. If an image functions as a link, the image must have alt text that conveys the location and purpose of the link. The alt text should not describe the image. Treat image links as links, not as images.

Giving links a different color from the surrounding text is common on the web. Color differences help sighted users, especially users with cognitive impairments. But, color differences alone are not sufficient for accessibility.

In general, pages should have some non-color away of conveying links. This concern applies most to links that appear alongside or within blocks of text. Links that appear in menus, for example, are clear enough because of their place in a layout.

Each browser has a different default focus style, generally a thin dotted line or faint blue ring. Browser defaults are often imperceptible, especially around image links or on blue backgrounds. As a general rule, designers should design custom focus styles. Focus styles should be noticeable and salient.

Link sizes should be generous. Large link sizes make it easier for users with low coordination or on mobile devices to activate links. Link size consideration is most important for links that are not contained within blocks or paragraphs of text, such as call to action links. Links should be at least 44px wide and 22px tall.

Assistive technology considers an ARIA description to be in addition to the link text. But, assistive technology considers an ARIA label to replace the link text. For that reason, links with ARIA labels may create a worse experience for speech recognition software users. If the ARIA label does not match the link text at least in part, speech recognition software may not work as a user expects. e24fc04721

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