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Welcome to the Dorm Dock LLC Portfolio!
Here you can see our history of progress as well as the methods and processes we created while developed Dorm Docks.
Portfolio includes
OUR PITCH, PRODUCT DEVELOPMENT, MARKET ANALYSIS, AND MANUFACTURING OPERATIONS
Dorm Docks Website: https://www.dormdocks.com
Facebook Page: https:www.facebook.com/dormdocks/
Our Pitch
Our Pitch
Over the past two years, we have been mentored by expert entrepreneurs through ASU's Venture Devils program and ASU TEM professors to improve upon our solution as well as how to pitch Dorm Docks to investors.
Competing in the eSeed Pitch Challenge we have placed top 10 out of 30 startups winning $6,000 in seed money.
Nicolson_StartupVillage.pptxProduct Development
Product Development
Using design methodology and customer profiling, we build our racks to fulfill a market fit. In the beginning, we went through a learning curve that took a few prototypes before we fully understood designing to fit a consumer's need.
Prototype Set One
Prototype Set One
Our first prototypes were focused on the structure of the rack design as well as removing the need for tools or any spare parts to assemble it. There was no data-driven decisions in developing our first prototypes.
Prototype Set Two
Prototype Set Two
The second prototype was designed to be customizable and portable to fit the assumed but not the actual needs of a college student who used a skateboard or longboard to commute between classes.
Implementing Lockdowels join technology allowed for our rack design to assemble easily and quickly.
Wanting to provide boarders with the same creative freedom that they have over their boards, we started to pivot our manufacturing process to allow for customization.
With college students constantly moving housing between semester, we designed our racks to be collapsible to easily move between locations with convenience.
Prototype Set Three
Prototype Set Three
Our final prototype design came after market analysis was complete and a target market was developed. This gave us a better perspective of who our customer was and what utilities they wanted in in a board rack design.
Our rack comes in two different sizes fitting the price range and storage capacity of the casual boarder as well as the board enthusiast.
Able to store everything a customer would need to be a boarder on the move, Dorm Docks are not just racks but multi-task furniture units.
Customers can order one of our racks with their choice of two laser engraved designs or a sticker bomb pack to make their Dorm Dock fit their style.
Market Analysis
Market Analysis
Our sales strategy has been driven by data collection with the goal to better understand the market we are serving. Originally focusing on college students, we collected data through canvasing locations with a high population of young adults. Here are our findings.
ASU's Boarder Population
ASU's Boarder Population
To understand our possible market space at Arizona State University, we tracked traffic flow across multiple campus's to generate an estimation of population for our total available market, serviceable market, and obtainable market.
Findings:
- 13% of Tempe's students own or commute on a board
- 30% of Polytechnic's students own or commute on a board
- 26,000 of 98,000 of ASU's population commute across campuses using a board
Price Surveying
Price Surveying
Looking into our customer's willingness to pay for our racks, we ended up finding data that pointed us towards different customer segments that we were unaware of. Surveying college students, skateboard enthusiasts, longboard enthusiasts, and parents we were able to come up with a clear go to market strategy.
Findings:
- The majority of college students are willing to pay $68 for our tall racks and $39 for our short racks.
- The out lairs in figure 1 showed us that their is a cultural difference between longboard and skateboard enthusiasts. Skateboard enthusiast are minimalists when it comes to additional products other than their skateboard.
- The maximum price in both our short and tall racks was created by parents with kids who skate. This has identified a market segment of 7 million that is more willing to pay over our target price.
Figure 1 (Tall Rack)
Figure 2 (Short Rack)
Manufacturing Operations
Manufacturing Operations
Machining Our Parts
Machining Our Parts
At a federate of 460 IPM we are able to cut the
parts for one of our racks in 30 minutes. Our
product runs are quick, precise, low stress on our
machining tools, and finish with low error.
video-1517361953.mp4Sides
The use of a nesting feature allows to decrease the amount of wasted of raw material while cutting parts.
video-1517361946.mp4Lockdowel
Using Lockdowel's jointing technology, we can cut the needed notches for multiple racks that are required for assembly within a few minutes.
video-1517361942.mp4Centers
Using 95% of a 4'x8' Baltic Birch sheets, we can cut out 73 parts/24 racks in 23 minutes.
Machining Operation Process Diagram
Machining Operation Process Diagram
Our current machining operation has a process velocity of 1.86 producing 2 racks an hour with a total productivity of 1.59 when applied to the rest of Dorm Dock's operations. We are constantly looking for new manufacturing methods and process to implement into our manufacturing to create a more lean and efficient manufacturing process.
Dormdocks manufacturing operation process.pdfRemoving Error From The Machining Process
Removing Error From The Machining Process
In the machining stage, variation during the Lockdowel tool path can affect the assembly of the final product. If the upper control limit is passed, the rack requires a large amount of force to assemble. This requiring tools for customer assembly. If the lower control limit is passed, jointing becomes loss causing the rack to be wobbly. To correct for this error, material inspections and material fixation checks allowed us to decrease from 13% error to 3% error.
Thank you for your interest in dorm docks.
Thank you for your interest in dorm docks.
Email dormdocks@gmail.com for any further question you might have on our operations.
Email dormdocks@gmail.com for any further question you might have on our operations.
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