Dongcheng Zhang

Post-Doctoral Fellow

Goizueta Business School, Emory University

Biography

I'm a post-doctoral fellow at Goizueta Business School of Emory University. Prior to joining Goizueta, I received my Ph.D. in Management Science and Engineering, BE in Engineering, and BA in Management from Tsinghua University. My research focuses on developing and applying machine learning algorithms, statistical methods, and analytical models to improve decision-making in digital marketing and management information systems. In particular, I'm interested in developing interpretable and theory-driven machine learning/deep learning algorithms for substantive business problems (e.g., text mining, consumer choices, and causal inference).

Research Interests

Digital Marketing, Online Communities, Platform Strategy, Causal Inference

Machine Learning, Deep Learning, Econometrics, Text Mining, Game Theory

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