Biography

I'm an Assistant Professor at the Department of Decisions, Operations and Technology in the Chinese University of Hong Kong (CUHK) Business School. Prior to joining CUHK, I was a post-doctoral fellow at the Goizueta Business School of Emory University. I received my Ph.D. in Management Science and Engineering, BE in Engineering, and BA in Management from Tsinghua University. My research focuses on developing and applying machine learning algorithms, statistical methods, and analytical models to improve decision-making in digital marketing and management information systems. In particular, I'm interested in developing interpretable and theory-driven machine learning/deep learning algorithms for substantive business problems (e.g., text mining, consumer choices, and causal inference).