Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. As of June 2012[update], Discovery Channel was the third most widely distributed subscription channel in the United States, behind now-sibling channel TBS and The Weather Channel;[3] it is available in 409 million households worldwide, through its U.S. flagship channel and its various owned or licensed television channels internationally.[4]

John Hendricks founded the channel and its parent company, Cable Educational Network Inc., in 1982.[9] Several investors (including the BBC, Allen & Company and Venture America) raised $5 million in start-up capital to launch the network.


Discovery Channel


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The Discovery Channel began broadcasting on June 17, 1985. It was initially available to 156,000 households and broadcast for 12 hours each day between 3 p.m. and 3 am. About 75 percent of its program content had never been broadcast on U.S. television before.[10] In its early years, the channel's focus centered on educational programming in the form of cultural and wildlife documentaries, and science and historical specials. It also broadcast some Soviet programming during this time, including the news program Vremya.[11] The channel also carried two teletext services over its VBI during this time, Infotext (offering news from the Associated Press, as well as information about agribusiness and agriculture, including commodity prices from the Chicago Mercantile Exchange on a 15-minute delay), and Datavizion (offering trivia, strange news stories, games and a satellite TV guide); both services originated from WHA-TV in Madison, Wisconsin, and were run by the University of Wisconsin-Madison.[12][13] In 1988, the channel premiered the nightly program World Monitor (produced by The Christian Science Monitor). Also in 1988, the channel debuted an annual programming stunt called Shark Week; the week-long event gained in popularity during the 1990s and continues to be shown each summer. By 1990, the channel was available in over 50 million households.[citation needed]

The channel began to shift its focus in the early 2000s to attract a broader audience, by incorporating more reality-based series focusing on automotive, occupations, and speculative investigation series; though the refocused programming strategy proved popular, Discovery Channel's ratings began to decline by the middle of the decade. The drop in viewership was widely attributed to an over-reliance on a few hit series, such as Monster Garage and American Chopper.[citation needed] Some critics[14] said such shows strayed from Discovery's intention of providing more educationally based shows aimed at helping viewers learn about the world around them. In 2005, Discovery changed its programming focus to include more popular science and historical themes.[15] The network's ratings eventually recovered in 2006.[16]

Programming on the flagship Discovery Channel in the U.S. is primarily focused on reality television series, such as speculative investigation (with shows such as MythBusters, Unsolved History, and Best Evidence), automobiles, and occupations (such as Dirty Jobs and Deadliest Catch). A popular annual feature on the channel is Shark Week, which airs on Discovery during the summer months.[21]

Discovery en Espaol is an American pay television channel that was launched as the Spanish-language version of the Discovery Channel. It is operated by the Latin American division of Warner Bros. Discovery International in Miami, Florida.

Discovery Channel Radio was a radio network whose programming consisted of audio versions of popular programs from the Discovery Communications family of television channels. Discovery Channel Radio was previously carried by XM Satellite Radio, until its removal from the provider in early September 2005. Sirius Satellite Radio dropped Discovery Radio from its lineup on February 21, 2007; it was also carried on both of Canada's major satellite radio services.[citation needed]

The Discovery Channel's first logo was a television screen picturing a map of the world. For two decades, starting in 1987, the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font with a circular shape in front of it. The circle usually took the form of a rising sun, or an animated version of the Vitruvian Man. Discovery Channel's previous slogans had been "Explore Your World" and "There's No Thrill Like Discovery." Keeping with its changing focus away from strictly educational programming toward reality TV, the slogan was changed in the early 2000s to "Entertain Your Brain".[30]

In 1995, the channel's name was simplified to "Discovery Channel", dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. During this time, the company started expanding and launched several new networks. Many of the sister networks used logo designs similar to the one used by Discovery, often incorporating the globe and using the same typeface. Networks that had logos based on Discovery's included Animal Planet, Travel Channel, Discovery Science, Discovery Wings and Discovery Home & Leisure.[citation needed]

In August 2013 (coinciding with Shark Week), the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program.[32]

The Canadian version of Discovery was established in 1995, and is currently owned by a joint venture between Bell Media (via the subsidiary CTV Specialty Television; ESPN Inc. is a minority partner in this subsidiary due its ties to sports channel TSN) and Discovery Inc.

The channel airs similar programming to its U.S. counterpart, but also airs domestically produced programs to comply with local broadcasting regulations (which, in the past, included the daily science newsmagazine Daily Planet cancelled in 2018). Some of its original series (such as, most prominently, How It's Made) have been picked up in the U.S. by Discovery's sister networks (such as Science Channel), but others have not necessarily aired on Discovery's networks. Since 2018, the channel has increasingly aired blocks of fiction programming with science- or technology-oriented themes.

In the United Kingdom, Discovery Channel UK airs some common programs as the U.S. version, including MythBusters, American Chopper, How It's Made and Deadliest Catch. The channel is carried as a basic subscription channel on the SKYdigital satellite service and digital cable provider Virgin Media. Discovery UK also operates Discovery HD, Discovery Knowledge, Discovery Turbo, Discovery Science, Animal Planet, DMAX, Discovery Real Time, Discovery Home & Health, Discovery Travel & Leisure and Discovery Shed. Many of these channels also have timeshifted versions. In the Republic of Ireland, the UK version of Discovery Channel is available on most cable providers in that country, but with local advertisements.

In Germany, Austria and Switzerland, Discovery Channel is part of the Premiere digital network and supplies specific programs to other networks like ZDF and kabel eins. Discovery Communications is also owner of the documentary-channel XXP. The channel was bought in the spring of 2006 from its former shareholders Spiegel TV and "dctp". All programs are dubbed into German. The channel is now known as "DMAX", presumably to associate the channel with Discovery.

In Italy, the Discovery Channel (and HD) is distributed via satellite by Sky Italia as part of the documentary pack. In addition, Italy has four Discovery-branded channels: Discovery Science, Discovery Real Time, Discovery Animal Planet and Discovery Travel and Living.

In Bulgaria, Czech Republic, Croatia, Hungary, Poland, Romania, Slovakia, Serbia and Slovenia, Discovery Channel is carried by most cable television and IPTV providers with all the content subtitled in the respective languages. Additionally, it is also available on digital satellite platforms in Czech Republic, Poland and Slovakia (sometimes requiring an additional fee). In Poland, nc+ broadcasts the programs dubbed in Polish and in original English. A few other channels from Discovery are also in offer, like Discovery Historia, launched in cooperation with Polish broadcaster TVN, which later ended.

In Spain, the channel shares a schedule and programs with Portugal and is available on most satellite and cable platforms, making it possible to broadcast both in Spanish and Portuguese. In Spain, all programs are dubbed; whereas in Portugal, most of them are subtitled. In addition, Portugal has three Discovery-branded channels: Discovery Turbo (focusing on motorsports), Discovery Science (focusing on science and technology) and Discovery Civilization (focusing on historical events). These channels follow the same model as the original Discovery Channel, except for the absence of advertising. Spanish advertisements are broadcast on the Portuguese feed, non-subtitled or dubbed.

In South East Asia, Discovery Channel is available on digital subscription television. Discovery Channel Asia still shows crime programs (such as Most Evil and The FBI Files). Many programs feature development and society in Asian countries, especially in India and China. Thailand, Malaysia and Singapore have other channels branched from the main Discovery Channel, including Discovery Turbo, Discovery Science, Discovery Home & Health and Discovery Travel & Living.

In South Africa, Discovery Channel shares a schedule and programming with all of Africa, the Middle East and Turkey. Discovery Channel and sibling channels Discovery World, TLC,[40] Investigation Discovery and Animal Planet are available on the DStv/Multichoice platform. ff782bc1db

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