Performance marketing Course

Learn to plan, execute, and optimize ROI-driven campaigns across multiple platforms

Module 1: Introduction to Performance Marketing

What is Performance Marketing?

Difference Between Branding & Performance Marketing

Key Metrics (CPC, CPA, CPL, ROAS, LTV)

Performance Marketing Ecosystem

Module 2: Setting Up Foundations

Creating a Performance Marketing Strategy

Audience Research & Targeting

Budgeting & Media Planning

Customer Journey & Funnel Stages

Conversion Tracking & Pixel Setup

Module 3: Paid Advertising Platforms

Google Ads: Search, Display, Shopping, YouTube

Facebook & Instagram Ads: Objectives & Optimization

LinkedIn, Twitter (X), Pinterest Ads

Native Ads (Taboola, Outbrain)

Programmatic Advertising & RTB

Module 4: Affiliate & Influencer Marketing

Introduction to Affiliate Marketing

Setting Up an Affiliate Program

Networks & Payout Models

Influencer Marketing as a Performance Channel

Module 5: Landing Pages & CRO

Designing High-Converting Landing Pages

A/B Testing & Multivariate Testing

Heatmaps & User Behavior Analytics

Improving Quality Score & Ad Relevance

Module 6: Tracking, Analytics & Reporting

Google Analytics 4 for Performance Campaigns

Attribution Models

UTM Parameters & Campaign Tagging

Key Reporting Metrics for ROI & ROAS

Module 7: Optimization & Scaling

Bid Adjustments & Budget Allocation

Retargeting & Remarketing Strategies

Scaling Winning Campaigns

Advanced Automation with AI & Machine Learning

Module 8: Legal & Ethical Considerations

Data Privacy & GDPR Compliance

Ad Policy Guidelines (Google, Meta)

Fraud Prevention (Click Fraud, Bot Traffic)