Google releases new algorithms regularly to beat unethical SEO practices and one such new release is Pigeon. This algorithm provides precise and practical results. Moreover, it is closely connected with traditional web search rankings. The changes are seen within Google Maps and Google Web. Though the central changes are not visible, it definitely has an impact on the local search result rankings. Any surge or dip in the referrals and leads are noticed by local businesses.
The latest algorithm digs deep in to the web search potential that includes multiple ranking signals used in web search with features like knowledge graphs, spelling correction, synonyms and more. Pigeon will improve the ranking factors of distance and location. It is right now disclosing US English results and the aim is to provide a practical and relevant experience especially for those seeking a local result. The information on updates in other languages and other regions are yet to be revealed.
Though, Google has not commented on the percentage of inquiries impacted by the Pigeon update.
DigitalSEO, Web design Company suggests that websites can make use of this impact to provide a better experience to their customers. Moreover, it gives them an opportunity to localize the content based on the local results.
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