The third part of the responsive design involves the use of CSS or dynamic resizing function to create dynamic images, videos and other content. Text can easily flow if the content area changes size, but in order to spread this across complex segments, web designers need to use different techniques. Adjusting the dynamic size gives the web designer greater control over how the page behaves and enables him to add or remove parts as needed.
All in all, the vast majority of these technologies mean that visitors can enjoy a sense of familiarity, no matter what device they are using, or will use in the future.
As the mobile user changes from landscape to standalone mode, precise design will ensure that the page becomes larger or smaller. In addition, each element, be it a picture, a text box or a video will also enlarge itself to suit a variety of sizes.
If you have ever tried to access a website and found that it was almost impossible to navigate without shrinking and enlarging text or buttons, you will understand why responsive design is considered a good practice for most website owners.
Responsive web design vs mobile web design
Until recently, mobile web design was considered more important to modern consumers than its responsive counterparts, this approach sees designers using smart phones as a starting point and gradually improving technology, to notepads, desktop computers and beyond. This approach meant that companies needed two websites, one for mobile pages and one for PC use.
In the golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first to be used on mobile phones. Central to this was the proliferation of smart phones and the fact that their popularity continued to grow. By building a platform that has won millions of users, companies can promote their service or product in what was seen as the next generation of computer consumers.
Second, the design of the cell phone was said to promote a clean mind outside the space outside or unnecessary clutter. On a screen the size of a cell phone, there is not enough space to lock extra buttons and widgets - instead, the design team had to focus on what was really needed. By giving users a clear path to what they want, it was thought that their self-esteem would be better, faster, leaving them more inclined to return or convert them into a paying customer.
Mobile applications were thought to be far more useful than PC-based software, which users expected on their laptops was pale compared to the power given to smart phones. From the digital compass, to the gyroscopic effects, touch screen input and voice control, the designers hoped to build on these tools to produce a modern web design that was not limited by PC issues.
While there are pros and cons of getting a mobile site to work in conjunction with a larger site, responsively designed pages are ideal for marketers looking for a solid, similar website with more resources for every user. One site also simplifies marketing campaigns; there is only a need for managing one site and one SEO strategy. Thus, a website with a responsive design can save companies time and money, but also provide a seamless, easy way for customers to purchase.