Affiliate Marketing is a legitimate business model where you help people sell their products online and you get paid a certain amount of commission each time you make a sale.
Affiliate Marketing cut across several high-income skills that most affiliates tend to ignore.
Read along with me to find Out.
The combination of different digital marketing skills is what amounted to the sales you make in Affiliate Marketing. That is the major reason why lots of affiliate marketing courses contain several skills.
You don't necessarily need to master all of them, but it's very good to have basic knowledge of these skills.
In no particular order, the first on the list is...
It's no longer news that the life wire of every online or offline business, depends on leads.
I mean, quality leads.
Leads are people who are interested or indicated interest in your business, products or services.
The only two ways you can generate quality lead is either through paid ads or organic ads.
To be able to generate a quality lead, you must know how to run successful social media ads e.g.
Facebook ads, Google Ads, Instagram ads etc.
And I can tell you for free that paid ads will get you results faster if done well.
And before setting out to run your paid ads, it is required that you draft your customer's avatar very well so that you don’t end up targeting the wrong audience.
A customer avatar is a fictional or general representation of your ideal customer, it is the type of customer you want to sell your products or services to.
A customer avatar is also referred to as a buyer persona, marketing persona or customer profile.
Practically, this is just you trying to map out the characters that make up the kind of person who needs your products, to properly get this done, you will need the following:
I. Identify their goals and values
II. Find out their sources of information.
III. Find out their demographic information
IV. Identify their pain points.
V. List out their objections and their role in the purchasing process.
VI. Identify celebrities or popular brands they love or follow on social media. Etc.
Having all this information will help you to target the right set of audiences and also craft a
good ad copy.
At some point in your business, you will feel the need to convey your message through graphics, to display your products and services or design a promo flier, and so on, having good graphic design knowledge will save you so much stress and money also help you to convey your message with ease, without having to write too many boring texts.
And you don’t need to be a badass professional graphic designer, with Canva free or premium version, you are good to go.
3. Copywriting
Copywriting is a salesman in print, it is the process of writing persuasive words that motivate people to take a specific action, either to make a purchase, fill a form, give you their contact etc.
If you know how to generate massive traffic to your business and can’t write a persuasive copy that will move your customers to take the required action, you are likely going to lose such a customer.
Copywriting is a skill that can be learnt and mastered if you apply the laydown principles.
As an affiliate marketer, your main objective is to educate your customers and close the sale, so you need to pay attention to what am about to reveal to you.
You need to pay attention to your ad copies before publishing them for public consumption.
Your advert copies must be attention-grabbing, able to catch the reader’s interest, address their heart desire or pain point and a call to action.
This has been a long-time-proven formula when it comes to writing good content.
Hence the Acronym AIDA, which means
Attention _____ A
Interest ______ I
Desire________ D
Action _______ A
Your content must have these four characters to be able to convert.
Here is a typical example of a logo designer
Attention: Do you need a logo for your business?
Interest: Get a professional logo for your business from the best logo designer in town. You can get a custom logo design made just for you by our award-winning designers for only $19!
Desire: With Logo Consult Ng, you can save time and money on designing a logo without losing quality. There’s no complicated software to learn or special design tools needed. Simply tell us what you need, and our team of designers will get started right away.
We’ll work with you every step of the way until you’re 100% happy with your new custom logo!
Action: Start your project today! Visit www.logoconsultng.com now
You can also decide to infuse FEMO(Fear of Missing Out), promos, discounts for the first 10 persons etc.
Have you ever heard that money is in the list? The list here refers to the number of interested customers who gave you their email addresses during lead generation, which still points
back to lead generation and social media ads.
By now, you must have seen that affiliate marketing is not just selling digital products, it has a way of transforming you, by equipping you with all the necessary skills you need to make sales.
So, after you must have done a successful lead generation, and have gotten several interested customers, it's time to start educating them with your emails which you can achieve through email marketing companies like Getresponse, Aweber, Mailchimp etc.
The purpose of email marketing is to make your customers like, trust and buy from you.
A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. The model uses a funnel as an analogy because a large number of
potential customers may begin at the top end of the sales process.
Still, only a fraction of these people ends up making a purchase.
The four basic Sales Funnel stages are:
Awareness, Interest, Decision , Action, Awareness
WhatsApp marketing is nothing but promoting your products/services and engaging with your audience through the popular messenger app called “WhatsApp”.
We widely use Whatsapp to communicate with our friends and family regularly.
But when it comes to closing sales and engaging with your prospects, you need to learn to do it the right way, WhatsApp Business has marketing and sales tools that enable you to close sales in your absence.
Other skills include:
Learning how all of these are done is a plus for your affiliate marketing business and also any other business you have or may want to venture into in the future.
As you already know, affiliate marketing is not a Ponzi scheme, it requires hard work, which business does not require hard work and consistency to strive.
And being that this is one of the online business models that can help you to generate a reasonable amount of income either as full-time or part-time.
If you are interested in becoming a super affiliate marketer, i highly recommend you check out this course by one of the top internet marketing guru in Nigeria. Click here.
You can also check out other amazing side income business you can start on the COURSE section.
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