How to know if your SEO is working and what to do if it’s not 

Monitor Keyword Rankings

One of the first indicators of SEO success is keyword ranking. If your target keywords are moving up in Google’s search results, you’re on the right track. Use tools like Google Search Console to track your rankings over time.

Check Organic Traffic Growth

If your organic traffic (visitors who find you through search engines) is growing steadily, your SEO efforts are likely paying off. Use Google Analytics to monitor traffic trends and identify areas where you’re seeing improvements or declines in PPC agency Kolkata.

Assess Conversion Rates

At the end of the day, traffic is only valuable if it converts into sales or leads. Analyzing your website’s conversion rate can help you understand if SEO is attracting the right kind of visitors. If you see a higher number of conversions, your SEO strategy is working.

Analyze Bounce Rates

If visitors are quickly leaving your website without interacting, your bounce rate is high. A high bounce rate may indicate that your content isn’t engaging enough or your page load speed is slow. These issues can negatively impact your SEO performance.

Evaluate Backlinks

Quality backlinks from reputable sites improve your website’s authority and SEO ranking. Use tools like Ahrefs or SEMrush to monitor the quantity and quality of backlinks pointing to your site. If your backlink profile is growing, it’s a good sign.

Review User Engagement

Engagement metrics like time on site, pages per session, and social shares show how well your content resonates with visitors. Low engagement might signal a need for better content or improved user experience (UX).

What to Do If SEO Isn’t Working

If you’re not seeing the results you expect, don’t panic. You may need to refine your strategy. Consider revisiting your keyword research, improving your website’s technical SEO, or focusing on better content creation. Partnering with trusted SEO services near Kolkata or an SEO agency in India can help you optimize your approach and achieve better results.

Conclusion

Knowing if your SEO is working requires ongoing tracking and analysis. If you’re not seeing improvements, it’s time to reassess your strategy. By focusing on the right keywords, content, and technical aspects, you can get your SEO efforts back on track. Don’t hesitate to reach out to an SEO agency in India for expert guidance.