BenchMark example: "wheels"

Problem

Most learning problems are actually emotional problems. For a young child to be ready to learn, they must be able to understand and cope with the normal emotions that all of us feel. Once emotionally stable, kids are ready to learn. It's important to tie this to learning so it can "fit" into the education market, which is much larger than the children's book market.

Solution

Create an entertainment storybook app that helps parents and teachers teach young children about their emotions and associated behaviors. This app will do what no other young children's media does: address the issue of their frequent emotional breakdowns.

FUNCTION: teaching aid for parents and teachers.

AESTHETICS: so cute and funny you can barely stand it... taking the edge off the emotional distress of the story.

BRAND: memorable characters with distinct personalities that young kids can relate to.

Logline

Three road construction toys, just children themselves, come to life and help each other work through typical emotional trials and tribulations. We aim to teach kids, ages 3-6, how to understand their emotions. To move past feelings like frustration and anger to feelings of joy, laughter and purpose.

There will be no text, so the young audience can focus on learning about their emotions . This will also make it easier to export to emerging international markets. The children and parents will be able to empathize and laugh with the characters and find comfort in learning that there are ways to understand and move past distressing emotional states through empathy and redirection.