Analytical, forward-thinking professional working in digital industry for about five years with both Publisher and Advertiser-side experience, and is eager to continue accelerated career progression and apply results-oriented work ethic to driving business strategy, innovation, and process improvement for a high-performing organization. Worked for global clients across various markets and verticals to drive measurable success across both brand awareness and performance campaigns.
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My Experience
My Experience
Adobe Systems India Pvt. Ltd. – DSP Campaign Manager
Adobe Systems India Pvt. Ltd. – DSP Campaign Manager
June 2019 - Present
My key responsibilities include Brand and Agency client relationship management, campaign management and cross product/channel sales.
▪ Managing Brand/Agency relationships, programmatic campaigns and troubleshooting for key clients across Germany and UK with over $0..5 Million quarterly revenues across display, video, audio and Digital OOH.
▪ Leveraging SQL and Power BI to share business level insights with key stakeholders on the client end and within the organisation.
Neo - Mindshare (GroupM) – Programmatic Lead
Neo - Mindshare (GroupM) – Programmatic Lead
July 2017 - May 2019
As programmatic lead, my key responsibilities include media planning, data and tech integrations, programmatic strategy, planning all ad operations across video & display and client relationship management.
▪ Managing programmatic media spends which includes setting up and optimizing campaigns and oversee all trading for various business units of Nestle US, SAGE, CFA Institute, Qualcomm, Chubb, WaterAid with business worth over $1.5 million per quarter
▪ Project Lead for Nestle US Programmatic across brands like Purina, Skin Health, Boost, driving over a million dollars in quarterly spends, looking after end to end management from onboarding, resource and campaign management to client relationship. Onboarded the first client for Neo-Mindshare in Australia and its success led to a ~56% growth in company’s revenue QoQ from the market (A$ 0.833 MN ->1.3 MN) from Q4-2017 to Q1-2018
▪ Spearheaded planning, creative, audience, floodlight, attribution and display campaign spend strategy across clients like Sage, Nespresso, Chubb Insurance, CFA, based on client briefs, including launch of the Nestle Iced Coffee campaign during Australian Summer of 2018, which achieved a 38% incremental over initial budgets for Nespresso while delivering 2.24X performance
▪ Mentoring new hires for effective campaign management, best practices and execution skills. Collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ, including external parties.
▪ Led JIRA cloud development, project management and built over a dozen projects for Search, Social, Ad Ops, Programmatic teams to achieve a seamless operational infrastructure for teams, drastically reduce errors and escalations while increasing efficiency and accountability which decreased TAT by 50%. Also, led global client onboard and platform training across 18 global markets
Exponential Interactive - Publisher Delivery Manager
Exponential Interactive - Publisher Delivery Manager
July 2014 - June 2017
Managed a portfolio of about 120 premium publishers globally across different content verticals and media channels which represented ~$9 MN in annual spend with 45% margin
▪ Led business development efforts for Display, Video and Mobile to facilitate inventory demand across emerging and emerged markets. My team won the internal BD challenge in Q4 -2015, Q3-Q4 in 2016 for these efforts.
▪ Achieved success across key clients like Barnes&Noble (BN, Sparknotes), IBTimes, IMVU, which resulted in over 3-5X annual business with these publishers and positive reviews over LinkedIn. Achieved 80% retention for exclusive publisher accounts YoY, out of which 30% clients opted for longer than one-year standard contracts
▪ Led key initiatives like variable tag solution, VDX (rich media) compatibility with 3rd party ad servers and conceptualized a rich media marketing demo tool to aid cross-selling efforts, which resulted in publisher retention and expansion efforts.
▪ Drove cross team collaboration between Sales Planning, Campaign Management, Product and Business Intelligence teams to achieve data accuracy, pricing, delivery and process optimization.
▪ Worked on key projects like the network viewability project by leveraging data from viewability partners (MOAT, IAS) to drive site level changes; Identify key clients for media buys, improve measurement and created marketing material to drive a positive change
Awards and recognition
Awards and recognition
ACE OF INITIATIVE
ACE OF INITIATIVE
Neon -2018 (Neo Mindshare)
CHAMPION OF THE QUARTER
CHAMPION OF THE QUARTER
Q3 - 2016 (Exponential)
EMPLOYEE OF THE QUARTER
EMPLOYEE OF THE QUARTER
Q1 - 2015 (Exponential)
Education
Education
DELHI TECHNOLOGICAL UNIVERSITY (ERSTWHILE, DELHI COLLEGE OF ENGINEERING)
DELHI TECHNOLOGICAL UNIVERSITY (ERSTWHILE, DELHI COLLEGE OF ENGINEERING)
2010 - 2014
Bachelor of Technology - 71.29%
- Student Head of The DTU Times, a student college publication.
- Interviewed Roger D. Kornberg, Nobel Prize Winner (Chemistry), 2006 (page 3, 22nd Edition).
SUMMER FIELDS SCHOOL, DELHI (C.B.S.E.)
SUMMER FIELDS SCHOOL, DELHI (C.B.S.E.)
2008 - 2010
Class XII, Non-Medical - 81.2%
- Served as the chief editor of the school magazine.
- Got published in The HT school times.
Class X, General - 91.83%
CERTIFICATIONS
CERTIFICATIONS
Display & Video 360 Certification Exam (Google)
- Completion ID - 18659216
- Expiry - Aug 1, 2019
Google Ads Fundamentals
- Completion ID - 28190769
- Expiry - Mar 17, 2020
Google Ads Mobile
- Completion ID - 29667866
- Expiry - Mar 17, 2020
Trading Academy Certified - Professional (The Trade Desk)
- Certification Period - Aug 2018 – Present
- License - a3uvtaopndn5
Trading Academy Certified – Practitioner (The Trade Desk)
- Certification Period - Aug 2018 – Present
- License - eb4xe8addz8d
Skills/Platform experience
Skills/Platform experience
Digital Advertising – Adobe Ad Cloud DSP (TubeMogul), Google Display & Video 360 (DBM), Google Campaign Manager (DCM), Google Analytics, YouTube Analytics, Google Ads (AdWords), Tag Manager, Facebook Ads Manager, Appsflyer, The Trade Desk, Data Studio, Tableau, ComScore, Google Ad Exchange (AdX), DoubleClick for Publishers (DFP)/Google Ad Manager, Tribal Fusion, Sovrn, Appnexus, Criteo. Viewability and brand safety platforms like DoubleVerify Pinnacle, MOAT, Integral Ad Science. Influencer marketing platforms like Vidooly, TubeBuddy, Famebit, Revinfluence, Thoughtleaders, Grapevine Logic, AspireIQ
Website Platforms – Wordpress, Wix, Squarespace, Google Sites, Shopify
Others – Power BI, JIRA cloud development, HTML , CSS, SQL, Adobe Photoshop, Premiere Pro, Lightroom, Charles - Fiddler
Google Sites
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