Purpose-driven consumers, who choose products and brands based on how well they align to their values, this represents 44% of consumers, as per the IBM Institute for Business Value May 2021 report. Does your company cater to the needs of these consumers?  

The message of the post resonates with our brand and vision perfectly. At Impactika, we aim to empower those who chose to make a difference whether that is through the products they sell, build certain technology, or teach a specific curriculum. 

Consumers are voting with their wallets. 78% are more likely to purchase a product that is clearly labeled as environmentally friendly but only 26% Americans know how to identify environmentally friendly products. (Source: GreenPrint) 

At Impactika, our number one priority is to place emphasis on brands that look to make an impact. Findings from GreenPrint's Business of Sustainability Index reveal that how climate consciousness impacts consumer preference and perceptions of companies and their products. One interested sentiment we discovered is Americans want to make environmentally conscious purchasing decisions, but most aren't sure how. 

Excited to be growing, as it's allowing us to focus more on how we can help other impactful #brands out there that serve a higher, social purpose. Check out our brand-new website and share your feedback!

https://lnkd.in/gWattbnT

#digital #purpose #socialimpactbusiness 

Impactika's LinkedIn following has shown a 9.375% increase (160 to 175) since December 2021.