Product Engineering in the AI Era: Beyond Code Quality

The rise of AI-powered development tools has fundamentally shifted the engineer’s role from code author to system architect and strategic decision-maker. This talk examines what it truly means to be a product engineer when AI can generate implementations instantly.

We’ll explore:

• How product thinking supersedes pure technical execution

• The critical skills that differentiate engineers when AI handles routine coding

• Practical frameworks for leveraging AI while maintaining engineering excellence

• Real-world examples from high-scale production systems at Netflix and mentor.sh

Drawing from experience leading B2B product development, this session provides concrete strategies for engineers to evolve their craft and deliver business impact in an AI-augmented development landscape.