Hello everyone. I’m Noppadon Maneetien. I am one of the Design Thinking facilitators in this project. I have experiences facilitating Design Thinking process for many projects, including social innovation and social engagement projects with the Faculty of Engineering, University of Payao, Thailand, Singapore Polytechnic, Kanazawa Institute of Technology, and Technical Education for UTHM. My interest is also the curriculum design using CDIO framework. I hope to share my DT experience with you and hope you enjoy learning together.

This unit will focus on the last process of the Empathy stage, including data clustering, generating insights, identifying deep needs, and designing persona. Firstly, data clustering process will be presented and exemplified, followed by how to identify insights. Then, the examples of good insights and need statements will be discussed. Finally, examples of persona design will be presented and discussed.

In this unit, students will learn to cluster the data from the interview and observation. They will also practice analyzing and interpreting the data to identify insights and deep need. In addition, they will learn about the components of persona and finally be able to design the persona.

1.     Understanding the data clustering process.

2.     Analyzing and interpreting the data.

3.     Identifying insights and deep need statements.

4.     Designing persona.