A marketing optimization model affects many departments within a business, not just the marketers who are tasked with creating the strategies. When you employ our digital marketing optimization strategy,  the process flow will look similar to this:     

• Collecting and Analyzing Marketing Data. Which involves-> 

  1. Which browsers and devices people are using, 

  2. What type of behavior brought people to your website or certain pages 

  3. Which campaigns are most successful, 

  4. Cost per visit

The collection and analysis step includes three phases of digital media optimization: -> 

1.  Attracting customers: You want to track your buyers' journeys from the very beginning so you can create campaigns that ultimately attract more eyes and garner your brand more attention, 

2. Converting customers: This phase is particularly useful to your sales team, as it helps ensure you're attracting qualified leads, which are more likely to convert into customers. This is where web forms, landing pages, and cost-per-lead analysis are important. 

3. Close:  Once you've taken a customer from the top of your sales funnel to the closing stage, you'll want to be sure you have all the information necessary to track that person's behaviors along this way. This might include the time to sale, time to first contact, and time since the last contact. Your sales team is likely paying close attention to this type of metric.

• Refining and Automating

Your digital marketing strategies won't run on autopilot; DSBC's free mentoring period ensures your team or workers are able to constantly review the successes and opportunities associated with your efforts so you can refine and tweak strategies to get the best results. Once you have things in a good place, consider automating the process in a way that enables your data to still be constantly reviewed, while relieving many of the manual processes that can otherwise be quite time-consuming.

• Creating Campaign Optimization Analytics

The campaign optimization process enables you to personalize your messages to ensure you're getting the most ROI and leads from each individual campaign. No two campaigns are alike, and even though they might sell similar products or services, the people you're targeting, the time of year you're targeting them, or the opportunities you've learned from prior campaigns can help redirect your future marketing campaign optimization tactics. The campaign optimization process usually looks like this. 

• Defines your strategy:  Don't silo certain elements of your campaign into their own boxes. For instance, you shouldn't think of email marketing on one hand and social media marketing on the other. Both of these elements are pieces of your overall strategy and should be considered as such. Determine your strategy first—that is, what are you trying to learn and achieve? Then build your marketing mix around the channels that are most likely to help you meet your goals.

• Incorporate metrics from the start:  You'll never know how well you're doing (or not) unless you have measurable metrics in place from the very beginning. Establish what you're trying to achieve, where you're at right now, and how you plan to measure changes as your campaign progresses.   

• Alter your messages to make the best use of various platforms: Look at it this way, you're not likely to post something on LinkedIn that's an exact match for something you tweeted; you'd alter the message and context to make the most sense for your audience. The same is true for all digital channels; you never want to shoehorn your messages into every channel because your messages will quickly become lost or confused