WebbDesignz

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Complete website design, SEO (search engine optimization), social media management and digital marketing company. WebbDesignz partners with businesses like yours to boost your visibility in search engines. Our online experts increase visibility in search engines, meaning more traffic coming to your website and ultimately more leads, phone calls and sales. Designing new websites, cleaning up existing websites, mobile responsive websites, local or wide net SEO, our goal is to help the client provide a friendly online experience for their potential customers.

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A successful website design ensures that the visitor easily finds the information he came looking for. The design needs to be in such a way that the information is emotionally appealing, structurally functioning and visually pleasing. Apart from being able to satisfy the visitor, the website design should also be equally appealing to search engines so that they rank the website on top of search results. It is very difficult to satisfy both humans as well as search engines as both these have different requirements. The trick lies in being able to integrate the requirements of both in a website design that is approved by humans as well as search engines.

Professional, quality website design is an invaluable part of the online success of any business. While there are a number of "how to" books and online websites, tutorials, software programs and DIY (do it yourself) websites available, nothing beats professionally done web design. I came across many clients who used to believe that it was beneficial to design their websites in-house, using publicly available templates that can be found everywhere on the internet. But in the end these clients realized that to ensure the success and profitability of a website, they needed specialized skills that can only be found in a professional website design firm.

First impressions mean everything, especially on the internet. Nowadays, the website is a face, a "business card" of a company; this is the most common way how current and potential customers can access your business. It has been proven that websites have from there to six seconds to grab the attention of the visitor. If the website does not have a professional touch to its design, simple navigation, appealing features and fresh content, a majority of visitors will not hesitate to click to another business website in the same market.

Web design professionals, I mean really professionals, know that the right website design will increase the online sales of any business.

If you do not include important aspects on your website, such as important information regarding goods and services, before & after photos, testimonials, videos, contact information presented the right way,... there is a very good chance that the online business profit margins will suffer. By utilizing professional web design agency, you work with experts in the web design industry who know just what is required to make a website profitable.

They also offer the necessary flexibility required to analyze the business and make the best possible suggestions about what to include on the page.

Over the years, I saw many websites and saw the work of many web design companies. My advice is - don't go for the cheapest ones. Usually such companies don't spend time on studying your industry, your particular needs, they use pre-made templates and fill them with text found on other websites - that will lead you later on to being penalized by Google in ranking. It doesn't mean that you need to spend a fortune. No. But take your choice seriously. You are not going to change your website very often. Most likely you will stick with it for a few years, making some adjustments and adding more information. So, do it right from the beginning. Invest in your "face and mark" on the internet.

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It does not matter if you are selling five products or 500; you need to highlight the best products on your website. A professional web designer will know your targeted audience, exactly what they are online searching for, and how to highlight products to guarantee increased sales. Quality website convey what you are offering and converts potential customers into paying customers.

Your business is most likely not the only one in the industry, and therefore, your website needs to be unique and memorable. If you utilize ready-to-use templates, there is a very good possibility that other websites utilized the same template and will have similar website design as you. Website surfers are always looking for fresh and new, not the same website numerous times. A professional website designer will analyze all promotional materials and comprehensively integrate them into a unique, coherent design. These improved aesthetics will increase the business' presence online, something that cannot be done with publicly used templates.

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Web designers are trained to create websites. They have the specific knowledge and skills required for not only writing the coding but to also create an aesthetically pleasing website that is like a visual art while also offering the basic facilities to its owners.

It is not easy translating what you have in your mind exactly the way you want into a website and that is why these custom website designers have to go through extensive training and learning in order to attain all those skills.

It is this exact reason due to which these days custom website designers are looked at as not programmer rather artists. This is why the field of web designing has become the most popular and its jobs are the highest in demand even today.

There are different types of custom website designers. One is the type that works as a freelancer, whereas the other type is the one that works with a company and collaborates with a whole team of custom website designers. There are also plenty of custom website designers that are just pursuing this field as their hobby and are not bothered about making money from it. But if you put their employment status aside, you can categorize custom website designers as programmers and visual designers. Programmers are the ones who have to translate the visual designs into codes of HTML or any other language. They have to use their programming skills to create all the back-end programs that will enable the website user to conduct the tasks required. The visual designers are the ones that work with the visual appeal of the website. They use programs that help create art.

The main function of web pages is to relay information. Their work is pretty much like the work of art directors when they are busy working on photo shoots for magazines. The main task of custom website designers is to create web pages that can successfully relay the intended content while ensuring that the outlook of the website is also visually stimulating while being usable too. They have to create a user-friendly website that will enable visitors to easily navigate their way around while giving information to the back end.

One of the biggest misconceptions regarding custom website designers is that almost any person can do that kind of job. It is true that any person can come up with a rudimentary design by using any start-up software, but in order to truly create the right kind of professionally appealing and user-friendly website, you need to hire talented custom website designers to do the work for you. Only they will know how to design for you a functional and smart-looking website from scratch. At the same time many people are arguing over whether these custom website designers need to attend formal classes for designing. But even if a web designer does attend school, those classes would never validate him or her as a web designer. This is why most of these custom designers are actually self-taught. They believe on gaining hands - on experience rather than attending classes.

Finally it is important that all custom designers should have their own websites to portray their talent and abilities. They should upload their portfolio of work for everyone to see. This will help clients in getting an idea of the person's capabilities and his / her aesthetic sense. There are lots of software available to custom designers to create more visually appearing websites with ease. Taking up short courses on these software will be more beneficial to any web designer.

Since the recognition of the importance of a visual identity is increasing, many companies seeking a new website design to increase business leads often get so caught up in the designs that they tend to forget the importance of the content of their website. Both the design and the content of your website are extremely important and work together to generate and nurture client leads.

The website design will make the company stand out and differentiate from similar companies. It will also create an overall feeling that the client or potential lead can relate to and connect with. Often, companies want to portray a warm, welcome feeling but imply a professional, established feel as well.

The content is the reason the client or lead visits the website initially, for information on what your company does and how it is unique. The content, if written well and aligned properly with your company's capabilities, will not only generate new leads, but will keep clients long term by establishes a trusting relationship.

So how can you ensure that you generate content best suited for your company, as well as a visually effective website design? The answer lies in a content generation strategy. Content generation strategy is the planning and coordination that goes into coming up with effective copy for your website that fits well within the design process and ultimately, the final website design. This process varies from one design firm to the next.

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In terms of content generation converging with the website design process, there are many "chicken and egg" debates about whether the design should be created before the content, the content before the design, or creating them simultaneously. Some design firms preach that you cannot begin a website design without the final, approved content. While having the final content does help the designer, it also prolongs the process. The design firm must wait for the company to generate content before a website design is started.

Contrary to what many design firms preach, it is efficient to generate content during the creation of the website design. This allows a company time to draft and correct content while the designer designs the website. This is also beneficial because the designer can show examples of possible designs, and the client is then able to select which will fit best with the identity they prefer, as well as with their content. It is common for a company to want a lot of copy to make sure all their bases are covered in terms of literal business message. Once sent to the designer to be put into the website design, often the designer will ask the client to edit the copy so it is more concise and to the point, which limits the amount of copy.

This will make the message stronger, as well as improve the design, as too much copy can cause visual clutter. The inclusion of key words for Search Engine Optimization (SEO) is also important and takes some time to get it just right.

How can you be sure the website design company you're thinking about hiring is the right choice? With a little bit of research, you can feel comfortable with your selection. The first step is to check their website. Is it appealing? Does it grab your attention? Is it easy to navigate? And most importantly, is the information up-to-date?

Ask for references. As with any reputable company, graphic design and website development companies should have no problem offering references or referring you to sites they've created. Make sure the website design company you're considering has the experience to create the type of website you want.

Do you know exactly what you want on your website and how you want it to look? Having a clear vision of what you want will help the website designer create a website you'll be proud to have associated with your name or business. If you're unsure, or unable to articulate your needs and desires, both you and your website designer will become frustrated and your website development project will take longer to complete and most certainly run over budget.

In addition, you need to know what you want from your website. What is the purpose of your site? Is your website an informational site? Are you selling products or services? Do you want visitors to sign up for emails? Do you want visitors to your site to interact in some manner, participate in discussions, download a file, or click on ads?

Knowing what type of website you need and what the goal of your site is will help you determine which web design company will best suit your needs. There are many types of websites. E-commerce sites, portfolio sites, and informational sites, to name a few. Although many web designers and website development companies have a wide range of abilities, some designers specialize in specific types of sites. Be clear when describing your requirements to your potential web design company. You want to be sure they have experience in designing the type of site you're looking for.

At some point, your website will need to be updated. Phone numbers change, you may want to update your content, or you'll need to add or remove products and services. Will you be handling the updates yourself? Would you rather your designer update your site? Letting your designer know your choices upfront will help in determining whether you'll need an easy to use content management system or a more sophisticated system meant for website design pros.

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There are countless website design firms and each one claims to provide the best solutions in comparison to all the other firms. For a business looking at all the different providers it can become quickly confusing and when faced with a deadline and a growing need for a better online presence, making a choice is difficult and critical. In order to make the best choice for your current situation you must evaluate each design firm you are looking at and make an informed decision based on your research and not the firm's sales pitch. There are several key factors you have to determine before you contact a single designer. Following are 5 of the most important traits that should influence your decision before finalizing a particular firm.

Does the company provide SEO optimization in the web design- Website design and search engine optimization are so closely related that the lack of planning for seo during the design and layout of your website will be a handicap in how search engines interact with your site during indexing and ranking. If your designer understands seo and plans for online marketing during the design phase your site will see massive returns on your investment in way of traffic and customer conversions. Everything on your website from the content, layout, page titles to even the website name itself is all part of seo and factored by the search engines.

Does the company offer unique custom solutions- Having a unique design is very important in distinguishing yourself from your competitors. If a company uses readily available templates for your website then you will be unpleasantly surprised to see your exact layout and design on numerous other sites. Look at the firm's portfolio of past projects and see if they offer a range of different design solutions or if they look very much the same with the biggest difference being the color palette. The design firm you choose must be professional enough to provide you with new ideas and concepts that will further promote your business and help it stand apart in your industry.

Does the company design with your business goals in mind- Even though a unique and attractive site is a necessity, your website also has to perform the goals for which it was built. A beautiful website without a clear call to action telling the visitor what to do is useless as a marketing tool. A professional firm will be able to incorporate unique design and functionality to promote your targeted products or services, capture new visitors and turn visitors into customers. If a design firm does not begin their initial research with the proper information about your company goals, then the website they produce will fall short of those goals also. You can learn quite a bit about a design firm by the initial questions asked during your consultation. These questions point specifically at the area the design firm is most interested in and if your company needs and goals are not at the forefront of those questions, then they are not the most important driving force to the design firm.

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Does the company use the latest web technology available- The software and languages used in website design are constantly improving and being updated by the companies who developed them. If your website is not being updated in order to be compatible with new technology you will one day find that your website does not physically perform any longer. It may be something as simple as a slider stops working and remains on a single image or it may be as drastic as your website has rearranged itself and is no longer legible. Even the software people use to view your site is constantly changing and being updated to allow the use of more advanced features. How your website appears when viewed in FireFox may be completely different than what visitors see when using Internet Explorer or Google Chrome. A professional design firm can produce websites that work as expected in all the different browsers and devices that access it. Make sure the designer offers websites that are cross browser compatible and mobile responsive to ensure your website can be viewed from anywhere and on any device. Also look at their support policy to ensure your site will be updated in the future as new technology is introduced and current technology is improved.

Does the company allow you to make changes to your own site- If you cannot access your own website in order to make changes then you are not in control of your website, the designer is.

Your website is a marketing tool and as such it should be updated with fresh current information on a regular basis. This is only accomplished in one of two ways which will drastically affect your wallet and your marketing efforts. You call or email your designer and request the changes, paying whatever fee they charge for the service and then you have to wait until they can complete those changes, or you have complete control of your website and can easily make changes yourself whenever you see fit. A professional design firm can create a website that allows you to have complete access to content, images, pages and posts and allows you to make changes on a regular basis without the need to pay them an hourly fee. This should be a free feature and you should never pay to have access to website you already own. Ask if you will be able to easily make changes, if there is any special software needed and if there will be any charges for this access. If you will not have full access, or if the designer wants to charge extra for that option, then you have not found a professional.

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We have covered a lot of information so I would just like to sum it up into key points that you should take with you. A professional design firm will have SEO expertise and apply that knowledge to your website starting on day 1 of the design process. They will also provide unique website designs tailored specifically for your company and will not repeat designs in layout and presentation. They will focus their efforts on upholding your company goals during the design process and will offer a site that can meet those goals. A professional will use the latest technology to create your website and will ensure that future updates to those technologies are incorporated into your site as a standard update policy. And last but not least, a professional design firm will always allow you access to your website in order to make changes at no cost. Without special software I might add.

I encourage you to do the necessary research before you decide on any design firm for your next project.

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