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Demos Parneros on the Strategies of Startups and Traditional Companies

From his experience of leading City Park Investments, an organization that funds and advises consumer and retail tech startups, Demos Parneros suggests that traditional and larger companies adopt some agile practices of startups, to stay relevant. Integrating the two approaches is the way forward.


Demos Parneros’ Top 5 Suggestions to build a caring and Successful Workplace Culture

As a president, CEO, and board member of several successful companies, Demos Parneros highlights the common thread of how a caring workplace culture underpins business success in any sector. It fosters individual growth, loyalty, dedication, and increased productivity in employees. Demos shares 5 steps to cultivate a better workplace culture to reap its business benefits.

Demos Parneros on Keeping the World in Mind: Branding for Social Impact

As should be obvious by now, people are worried about the state of the world. With the increasing dangers of global warming and climate change, the damage wrought by the multifarious forms of systemic inequality, and the simple desire for one’s personal choices to help rather than harm the world, a rapidly growing movement of consumers are refusing to separate their purchase and investment choices from their values.


Demos Parneros on Retail & Technology and How it’s Evolving


Demos Parneros | Once the pandemic hit, simple things like going to the grocery store became a risk for many. A big number of stores faced closures or heavy layoffs, and online sales began to skyrocket. That, paired with low employment interest since the pandemic, has many retailers asking the question: how do we move forward?


Why a Mentorship Culture Is Important for Running a Successful Business

One can sometimes find informal mentorships in the workplace. This could look like an intern meeting with a senior employee or their manager for a coffee. This way they can get advice or learn more about a different department. Additionally, they can seek out someone they trust to speak with.

Demos Parneros On What Traditional Companies Can Learn From Startups

Startups and traditional companies have always been in opposition to each other, with startups being expected to disrupt, innovate, and be more agile while traditional companies tend to be more stable, risk-averse, and slow to adapt.

Demos Parneros: Failure is Essential for Success

As an experienced and innovative retail leader, Demos Parneros shares his view on how failure is imperative to finally achieve business success.



Demos Parneros Shares How to Lead Effectively in the Digital Age

There has always been a difference between those who adopt technology and those who are raised in it.

Demos Parneros on What You Should Know Before Investing in Start-ups

Demos Parneros | Every business is different. Sometimes long shots pay off, and sometimes sure bets go south. Every investment entails risk.



Demos Parneros’ Alternative View on Failure

As an experienced and innovative retail leader, Demos Parneros shares his view on how failure is imperative to finally achieve business success.



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