Combining comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training, the Certified ANA Marketing Professional (CAMP) program ensures you and your team meet the ANA standard for today’s multi-faceted marketer. With the ANA’s certification program, individuals and/or entire marketing teams will be activated to elevate their marketing campaigns with insight into marketplace drivers and best practices – from strategy, to execution, to attribution and success metrics. CAMP is a 100 percent online and on-demand training that is accessible anytime, anywhere to all ANA members who choose to participate.

The CAMP program is a rigorous, 35-hour online certification program that has been developed specifically with the ANA marketer in mind. Covering the entire marketing process, from brand strategy and brand activation, to marketing implementation across digital, direct, and analytic applications, CAMP represents the full spectrum of marketing activities that every marketer should know and be familiar with.

Courses

1. Strategic Customer-Centric Marketing

2. Next Generation Omnichannel Marketing

3. Understanding Customer Insights

4. The Art and Science of Brand Building

5. Brand Activations That Drive Results

6. Relationship Marketing I

7. Relationship Marketing II

8. Inspiring Great Creative

9. Agency Management

10. Social Media Marketing

11. Mobile Marketing

12. Digital Display

13. Web and Search Engine Marketing

14. Fundamental Email Marketing

15. Modern MarTech: Harnessing Technology to Enhance the Customer Journey

16. Direct Mail Campaigns

17. The Data-Driven Marketing Landscape

18. Fundamental Measurement

19. Database Marketing

20. Introduction to Measurement & Attribution

21. Data-Driven Analytics & Testing

22. CRM Implementation: Database & Campaign Management

After all coursework is complete, candidates must complete the Certified ANA Marketing Professional Certification Assessment with a passing score of 80% or higher.

See the ANA website for more details.