bRAND DESIGN brief

The project is to create a brand design for a traveller couple. The brand will be used to represent the couple's travel blog, social media accounts, and any merchandise they may sell. The design should be visually appealing and incorporate elements related to travel and the couple's personality. The brand should be memorable, unique, and easily recognizable. The design should include a logo, color scheme, typography, and any additional branding elements as needed. The final product should be delivered in multiple file formats for use across various mediums.

sHUFAAN & kRISTIAN

Shufaan and Kristian, best friends with a passion for adventure, started a vlog to share their thrilling expeditions with the world. They seek a talented designer to help create a visual identity that reflects their spirit of adventure and global appeal, and attract even more viewers to their incredible journey.

attributes and values

Moods & Emotions: Nature, Travel and Adventure

Nature travel and adventure can create unforgettable experiences that allow people to connect with the natural world, challenge themselves physically and mentally, and gain a deeper understanding of themselves and the world around them. People who are interested in nature travel and adventure often seek out opportunities to explore remote or untouched natural landscapes, learn from local cultures, and participate in outdoor activities that allow them to push their limits and test their abilities.

The Logo Story

branding

digital and tangible branding

Digital and tangible branding both offer unique benefits to businesses, and they can be used together to create a powerful branding strategy. Digital branding refers to the use of digital channels such as websites, social media, and email marketing to build a brand and reach customers. Also, Digital Branding provides the upper hand while achieving the best consumer reach, and is cost-effective, measurable and interactive.
Tangible branding, on the other hand, refers to physical items such as business cards, signage, and promotional products that help to establish a brand's identity and create a physical connection with customers. Some of the benefits of tangible branding include visibility, memorability, personalisation and trust.

By combining digital and tangible branding strategies, businesses can create a comprehensive branding strategy that leverages the benefits of both approaches to build a strong, memorable brand and connect with customers both online and offline.

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