A Magical Fountain. We were tasked with getting people to try the new Coca-Cola Freestyle fountains with an unbelievable 100+ drink choices. We leaned into the magical experience of using the fountain rather than talk about the technology that made it possible. My role was coming up with the strategy of magical experience, understanding content trend of magical Vines, identifying then up and coming influencer Zach King. 

Check out.

Gamifying fandoms. To promote HBO and Game of Thrones we created social campaigns that tapped into their fandoms. By activating the hardcore fans and amplifying that through social we reached a wider casual audience. My role included understanding and articulating key insights of the properties, trends with the fandom, writing creative briefs, developing the engagement architecture, and digital/social frameworks for the campaigns. 

Check out. 

Fanta wanted to reach kids in a meaningful way that didn’t feel like typical advert. So we found the funniest up and coming Vine influencers and created a Comedy Show staring them called Fanta For The Funny. My role included creating the strategy, understanding the Vine platform, identifying influencers to include, creating the social and content plan.

Check out. 

The youth in London do not identify with modern running. The brief was to create a "big game" with running at its core that will build the youth’s interest in running.

I was involved in the research planning stages as well as creative development of the game. I helped to define core game structure like owning streets, finding best routes and earning badges so people can brag to their friends. Nike Grid the urban running game is a platform that connected the youth of London to run in a way that mainstream running could not. It wrapped running in a fun, social and urban game.

Check out. 

I help brands clarify and establish a strong tone of voice. I design and run workshops to understand different stakeholder perspectives and produce the final brand voice document clients can make actionable.

Check out. 

A personal side project I worked on with a small team. We created a music video and companion iPhone app to promote local San Francisco band The Ferocious Few.

Pocket Rock-It: The AR app tapped in to the band’s reputation of making surprising and unexpected performances at random places. We created an app that allowed fans to place a Ferocious Few performance anywhere and share it.

My roles included: Concept work on iPhone app, contributed ideas, assisted production of music video. strategy to sell idea to band.

Check out. 

In 2016 a weekend project went viral on the internet. I leveraged all my skills I had in branding, social and digital marketing to launch a business that lasted 7 years and drove over $500K in sales.

This is a case study chronicling my launch of a worldwide food craze for a cake made of water.

Check out.