Daniel Russell-Einhorn is more than just a name you might hear in Charleston’s entrepreneurial circles—he’s a real force behind the growing movement for sustainable urban mobility and community-driven cycling culture.

It all started during his college days at the College of Charleston. While many students focused on academics and social life, Daniel discovered something else—how practical, freeing, and surprisingly powerful riding a bicycle could be in a downtown environment.

What started as a simple habit soon grew into a mission.

Turning Passion into a Purposeful Career

After college, Daniel took a leap most wouldn’t—he turned his passion into a business. Not just any business, but a custom bicycle shop that quickly became a cornerstone for Charleston’s cycling community.

What makes him unique?

• Lived experience: He rides the way his customers do—through real city streets, in real conditions.
  
  

• Deep understanding: He knows what urban cyclists truly need—reliable bikes, smart design, and community.
  
  

• Innovation: His bicycles aren’t mass-produced—they’re thoughtfully crafted, often designed with input from local riders.
  
  

A Voice for Eco-Friendly Living

Daniel Russell-Einhorn isn’t just a shop owner—he’s a local advocate for sustainable transport. He’s hosted city rides, spoken at local events, and actively pushed for bike-friendly infrastructure in Charleston.

People trust him not because of flashy ads, but because he shows up, listens, and delivers. He’s someone who understands that cycling isn’t just a trend—it’s a lifestyle choice that can improve cities, health, and the planet.