In order to be a successful CEO, corporate strategist, or analyst, understanding the valuation process is a necessity. The second edition of Damodaran on Valuation stands out as the most reliable book for answering many of today?s critical valuation questions. Completely revised and updated, this edition is the ideal book on valuation for CEOs and corporate strategists. You'll gain an understanding of the vitality of today?s valuation models and develop the acumen needed for the most complex and subtle valuation scenarios you will face.
According to Reilly and Schweihs (2014),knowing the value of intangible assets is important because its valuationestablishes a transactional value for purchase and sale; besides the possibilityof parameters for planning, credit analysis, and strategic opportunities.
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The theme of intangible assets has been a challenge for companies and the market,both in its accounting aspect in its recognition and measurement and in thefinancial in its valuation and creation of value to the market and shareholders.Thus, this paper was not intended to be an end or to cover every aspect of theissue, but to be a midpoint and aim at a better understanding. As a suggestion ofimprovement and future studies: 1. segment companies by sector; 2. segment companiesby size of billing; 3. segment companies between tangible-intensive andintangible-intensive; 4. studies with other countries; and 5. use of other valuemeasures such as net income, changes in research and development investment, andmarketing, training and other income statement intangible capital. 2351a5e196
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