Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.[1]
The bar was developed by George Cadbury Jr, and by 1914 it had become the company's best-selling product.[2] A century on it has retained its position as a market leader in the UK where it was ranked the best-selling chocolate bar 2014.[3] It is manufactured and distributed by the Hershey Company in the United States under licence from Cadbury, with a recipe that differs from the UK version.[4] The chocolate is now available in many countries, including China, India, Sri Lanka, Pakistan, the Philippines, Indonesia, Kazakhstan and Bangladesh.
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In June 1905, in Birmingham, England, George Cadbury Jr made Cadbury's first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars; by 1914, it would become the company's best-selling product.[2] Through its development, the bar was variously called 'Highland Milk', 'Jersey' and 'Dairy Maid'.[2][5] Accounts on the origin of the Dairy Milk name differ; it has been suggested that the name change came about on the advice of a shopkeeper in Plymouth, but Cadbury maintains that a customer's daughter came up with the name.[2][5]
Fruit and Nut was introduced as part of the Dairy Milk line in 1926, soon followed by Whole Nut in 1930. By this point, Cadbury's was the brand leader in the United Kingdom.[6] Almost a century on it has retained this position, with Dairy Milk ranking as the best-selling chocolate bar in the UK in 2014.[3] In 2020, Dairy Milk was the second most popular snack overall in the UK behind McVitie's Chocolate Digestive biscuits.[7]
In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content.[1] In the early 2010s, Cadbury made the decision to change the shape of the bar chunks to a more circular shape which also reduced the weight.[8]
Also in 2005 Cadbury buried a time capsule at the Bournville factory in the Midlands. On the company's website, Cadbury stated, "We're going to bury a Time Capsule that won't be opened until Cadbury Dairy Milk is 200 years young. But, we need your help in deciding what we should leave for future generations."[11]
In 2012, Cadbury won a trademark dispute in the United Kingdom for the distinctive purple colour (Pantone 2685C) of its chocolate bar wrappers,[12] a colour originally introduced in 1914, as a tribute to Queen Victoria.[13] In October 2013, however, an appeal by Nestl successfully challenged Cadbury's claim to the colour.[14]
On 8 January 2024, Mondelez International announced plans to celebrate the 200th anniversary of Cadbury.[16] As part of the celebrations, seven retro limited edition packaging designs of Cadbury Dairy Milk bars were relaunched from 1915, 1940, 1961, 1980, 1993, 2003 and 2024.[17]
There are various bars, including: Caramel; Fruit & Nut, a bar with raisins and almonds; Whole Nut, with hazelnuts; Dairy Milk Silk, launched in India, in 2010;[19] Dairy Milk Ritz, a bar with salty Ritz crackers, launched in the United Kingdom in 2014; and Dairy Milk with LU biscuits. There is also Dairy Milk Oreo, a bar with an Oreo filling, also made as a mint flavoured bar .The 1970s television advertising campaign for the "Whole Nut" featured a series of commercials with the tag line "Nuts, whole hazelnuts. Ooh! Cadbury's taken them and they cover them in chocolate".[20][21]
According to a 2007 report in The New York Times, a British bar contained (in order) milk, sugar, cocoa mass, cocoa butter, vegetable fat and emulsifiers, whilst the American version manufactured by Hershey started its list of ingredients with sugar. It also listed lactose, emulsifier soy lecithin, and "natural and artificial flavorings".[4] Cadbury supplied its chocolate crumb to Hershey, which then added cocoa butter during processing.[4] According to its spokesman, Cadbury tries to adapt the taste of the product to that which local consumers are accustomed, meaning it is more akin to a Hershey bar for the US market.[4]
There is a variation of taste between the UK Cadbury-produced products and the equivalents produced by Irish Cadbury; the same can be said for locally produced Cadbury products elsewhere in the world.[citation needed]
Cadbury's Fruit & Nut was advertised in a popular 1970s television advertisement that featured humourist Frank Muir singing "Everyone's a fruit and nutcase" to the tune of "Danse des mirlitons" from Tchaikovsky's ballet The Nutcracker.[23][24]
In Ireland, Cadbury Dairy Milk used the jingle "The Perfect Word For Chocolate" from 1986 to 1988. Between 1989 and 1996, the popular jingle "The Choice Is Yours The Taste Is Cadbury" with the slogan "Mysteries of Love" was a well-known advertisement.[25] The song "Show Me Heaven" was used in a 1996 advert, with the jingle "Tastes Like Heaven".
Cadbury has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.
In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a human and an animal (representing the human's happiness) debating whether to eat one of a range of included bars.
In 2007, Cadbury launched a new advertising campaign entitled Gorilla, from a new in-house production company called "Glass And A Half Full Productions".[26] The advert was premired during the season finale of Big Brother 2007, and consists of a gorilla at a drum kit, drumming along to the Phil Collins song "In the Air Tonight".[27] The advert has over twenty million views on YouTube, and put the Phil Collins song back into the UK charts.
On 28 March 2008, the second Dairy Milk advert produced by Glass and a Half Full Productions aired. The ad, entitled 'Trucks' features several trucks at night on an empty runway at an airport racing to the tune of Queen's "Don't Stop Me Now".[28] The ad campaign ran at the same time as the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.[29]
In January 2009, 'Eyebrows', the third advert in the series, was released, of two children moving their eyebrows up and down rapidly to the song "Don't Stop the Rock" by Freestyle. The ad starred Bradley Ford and Leah McArdle.[31]
In April 2010, a fourth advert aired, entitled 'Chocolate Charmer', containing a scientist mixing milk and chocolate to make a dairy milk bar to the tune of "The Only One I Know" by The Charlatans.[citation needed]
In April 2011, a fifth advert aired, known as 'Charity Shop' or 'Dancing Clothes', featuring dancing clothes at a charity shop to the tune of "We Don't Have to Take Our Clothes Off" by Jermaine Stewart.[citation needed]
A new 'record label' was launched as part of the Glass and a Half Full Productions campaign. The first song released was Zingolo featuring Tinny, to promote Fairtrade Dairy Milk. A full music video was made incorporating the 60-second ads, as well as a Facebook page.[citation needed]
In 2014, Joyville was replaced with the "Free The Joy" campaign. The song in a television advert is "Yes Sir, I Can Boogie" by Baccara.[33] A new design was launched for Dairy Milk (and its variants) inviting consumers to scan an on-pack QR code and visit a website featuring "Free The Joy" moments.
Initially, the company had appointed Amitabh Bachchan as the brand ambassador in 2004.[34] However, the brand soon faced a significant backlash, with worms being spotted in a few of the chocolate bars.[35] With its new campaigns, the company recovered again, with increased sales.[36] One campaign that promoted the product by using the country's love for cricket was successful.[37] The advert was noted to be the best advertisement made in India by The Times of India.[38]
Another famous campaign hosted by the company in the past was the 'Shubh Aarambh' Campaign. This campaign made use of the traditional practice of Indian households of having something sweet before every auspicious occasion. This campaign was successful, and positioned Cadbury Dairy Milk chocolates as part of a family name.[39] Cadbury today[when?] holds 70% of the market share of the chocolate industry in the country.[40]
In 2015, Hershey's blocked imports of overseas-made Cadbury chocolate and other confectionery to the US that infringed on its trademark licensing in a settlement with a grey importer.[41] British Dairy Milk has been blind taste-tested as providing a creamier taste and texture, with the Hershey's-made chocolate reportedly leaving a less pleasing coating on the tongue and a somewhat stale aftertaste.[41]
Cadbury was fined 1 million in July 2007 due to its products having been found to have been at risk of infection with salmonella (at a factory in Marlbrook, Herefordshire, England). It spent a further 30 million decontaminating the factory.[42]
On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at the Keynsham factory resulted in the omission of nut allergy labels from 250g Dairy Milk Double Chocolate bars.[citation needed]
The 2008 Chinese milk scandal affected Cadbury, when much of the Cadbury Dairy Milk manufactured in mainland China was tainted with melamine. Although it can be safely used in plastic manufacturing, melamine is toxic, particularly to infants.[43]
During 80's, in our little university town of Santiniketan we had only one Sweet shop, Nabadweep er Mishtir Dokan. A small nondescript mud structure with plenty of wobbly benches to sit and gorge on some kochuri in the morning or to relish the evening tea with piping hot singara in the evening. Apart from Mouchak and Pantua, his mishtis did not have many fanbases. but as beggars are no choosers we always had to buy them every time we had guests at home. But this sweet shop literally won me over when 15 years later it experimented with cocoa powder in the sondesh. The slight bitterness paired so well with the sugar that we all wished they had done in earlier. Little did I know then that 10 years more down the line one of the most famous chocolate brand of the World will involve all mishti makers in Bengal to experiment and create such sweets.
Bengal is known as the sweetest part of India and the Cadbury Mishti Campaign, " Cadbury Mishti Sera Srishti' since 2011 is an endeavor to being a part of Bengal's thriving dessert scene and tap into Bengal's consumer culture. Over the years they have been able to bring in the best Mishti makers from the state and have enthralled us with innovative chocolate laden creations that we could not imagine before.
This year they have taken this initiative one step further and have blended in another passion of Bengal, which is Music.
The theme for 2021 is Cadbury dairy milk Gaane Mishti. To take this idea forward they had selected 10 classic songs from different genres that Bengalis are very nostalgic about and have created a fresh rendition of the songs by 11 prominent singers of this time, While 10 famous mishti outlets of Bengal have brainstormed to create innovative cadbury mishtis based on themes around the gaane mishti songs. Gaan bhalobese khan is actually a dream come true for us where we can listen to our favourite songs and can transcend them beyond experiential boundary by having it too in the forms of Chocolate mishtis.
The biggest news for Mishti lovers across Bengal is that this campaign is not limited to Kolkata only rather 43 mishti brands with a total of 83 outlets across the state will engage in creating innovative Cadbury Dairy Milk Mishtis based on the themes of the Gaane Mishti songs.
To launch this campaign last week a small event was held at Rajar Haat Mishti Hub where all the creative and business heads behind this campaign , the singers, composers and most importantly all the sweet makers were present.
Personally the high point for me that night were the proud faces of these sweet makers and owners of these mishti outlets when they were called on stage to present their creations along with the singer of that theme song. Thanks to Cadbury's to give the credit where it was due as most of us fondly talk about our favourite sweets but not the creators, who relentlessly work all year around to bring our favourite treats to us.
The chosen songs and their newest renditions are avaiable on Youtube at this LINK.
Please find below the name of the song and singer and the chocolate Mishti that was created on the theme of that song. The songs are selected and arranged by Composer Devjit Bandyopadhyay
The very cleverly designed mishti box. The record moves to show one barcode scanning which by your phone you can directly listen to the music. A great experience of enthralling the customer beyond
The customised Gane mishti box
A llightly cooked chocolate sondesh (Narom Pak) with Malai sondesh piping accents1. Jabo na jabo na (Atul Prasadi song) Sung by Riddhi BandyopadhyayMedium cooked caradamom laced base with chocolate sondesh ektara accent2. Tomar Majhe Basat Kore (Baul song) sung by Rupam Islam
3. Ek ekke ek (Charar gaan by Prabir Majumdar) sung by Upal and Anindya of Chandrabindoo
dark chocolate shell filled with narom pak sondesh, white chocolate accents4. Bone Noy (Classical based by Manabendra Mukhopadhyay) Sung by Rupankar
5. aji esechi (Dwijendralal Roy) sung by Raghab Chattopadhyay
Soft paak sondesh with white chocolate and caramel layer6. Rum jhum jhum (Najrulgeeti) sung by Iman Chakraborty
Chocolate spoon with a soft pranhar like concoction7. Pran Chay (Rabindrasangeet) Sung by Anupam Roy
Medium pak Milk chocolate sondesh8. Ujjal ak jhank Payra (Adhunik by Salil Chowdhury) Sung by Ujjayani Mukherjee
A truly fusion mishti of dark chocolate sondesh tart. Buttery pastry and soft pak sondesh covered with dark chocolate 9. Ami Bonoful go (Bengali film song) sung by Lagnajita Chakrabarty
A mixture of Dark and milk chocolate narom paak sondesh10. Prithibita naki choto (Band er gaan, Mohiner Ghoraguli) sung by Somlata acharya
If by any Chance you are near any outlet that's serving these sweets try to taste them. But please remember every shop has its own rendition of the theme songs so the sweets might look different in look and texture but Hopefully you would not be disappointed. 152ee80cbc
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