Why you have customers?
The fact is that most customers don't purchase coffee just to relax. They have coffee because they need the comfort of the space, internet, air conditioning, or simply your seats.
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Alot of local café owners don’t realize the role their business plays in the community. A coffee shop is more than just a place to drink coffee, it’s a sanctuary, a spot where many customers pause and breathe. There are many reasons why people choose to open your door, place an order, and find their spot in your café. If you look deeper, you’ll be genuinely amazed at why most of your customers choose your spot.
Office & Student
I just need your space
Nothing is special. I need your table, seat, air-conditioning, internet, and to mind my own business. As long as they can do their tasks comfortably, that is their only aim. People can work remotely anywhere they want. A customer busy with their laptop aims to have a comfortable seat and table. People who choose your café to study and review because the library is full and noisy can be your customers too. They can smile at you and leave with a 3-star review complaining that the next table of teenagers was too loud. So if you see that you have these types of customers, their presence should be considered.
Healing
I want peace and comfort
Your coffee shop is a sanctuary for people looking for a place to pause and breathe. I want peace and comfort. I have no business to take care of. I just need a cup of coffee, some soft music, and space to let my mind float. A pressured, drained mind type of person can also be your customer. They want nothing but peace and comfort. Don’t be surprised if they leave a bad review, genuinely complaining about how your staff showed attitude while serving. That is why staff approach in local cafés should be considered. Although, most cafés in the community practice being friendly and approachable, which is the reason why loyal customers exist.
The local coffee shop in Quezon City at Holy Spirit, Acodes Cafe, is known for having loyal customers who give feedback about how approachable the staff are. They practice a light approach and assist every customer. See? A local coffee shop that values a relationship with its customers exists.
The staff who smile brightly and show positive energy can create loyal customers. On the other hand, staff who present themselves as annoyed and tired with their job can create customers who genuinely criticize and reflect on the cafe's image.
Cafe Hoppers
I am here to observe everything
Café hoppers can be your customers without realizing it. They can happily smile at you in their casual outfit, find their spot, and aim to observe the ambiance, interior, service, everything about your café. They will surely leave you a review, negative or positive, depending on their experience. They can even drop a paragraph-long review, explaining their experience in detail as if they were experts, which they can be considered. Café hoppers visit different coffee shops in the community from time to time.
Business Meeting
We need space
They also have business to mind. They can be two people or a group of people. They aim to have longer seats and tables to accommodate them. That is why some big chain coffee shops in the Philippines consider and invest in seats and tables. They have space to accommodate both solo and group customers. They don’t usually leave a review, but they might come back for another business meeting session once you accommodate them well.
People come to your place because you have seats and tables, or it can be the ‘FREE WIFI’ presented on the counter. It can be your pasta posted online that made the cafe hoppers travel to your spot. It can be your handsome staff who smiled at teenage customers. A business owner who genuinely chose to have a business meeting Monday night at your cafe out of a colleague's recommendation. Or someone suffering from depression who found your cafe on TikTok pleasing and relaxing, and imagined herself sipping coffee at your spot.
In the local coffee shop industry, it’s important to know the type of customers you have. Some are office workers or students who need a place to study or work. Some are people who just want a mental health break, looking for peace and comfort. Others come for business meetings and need space for their group. By knowing these types of customers, a café can prepare better, like giving enough seats, keeping a peaceful atmosphere, and training staff to serve in a friendly way. This helps customers feel satisfied and want to come back.
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