Start Up Marketing Strategy

Here are the basic strategy to begin marketing application and build strong presence in social media.

Local Coffee Shop

IN QUEZON CITY

Hundreds of local coffee shops exist in Quezon City. It is an industry that requires a confident strategy for a business to survive, as well as an established marketing plan to engage with the community and target customers. At present, cafés have become popular in the country because of the marketing strategies applied by some café owners and their teams.

One of the reasons why café hoppers are continuously increasing, whether they are students, freelancers, or simply travelers.

Organic and paid marketing can support your engagement within the community. It’s a matter of how much budget the owner is willing to invest in the business.

As we focus on local coffee shops, most owners are not into paid marketing, as they have already invested heavily in building the café itself. Most small café owners focus their funds on essential expenses such as rent, equipment, and supplies. Due to uncertain ROI, they are unsure if paid ads will actually bring in customers, so they prefer to play it safe with organic marketing. Worse, some lack marketing knowledge and are not familiar with how to properly run or target paid ads. Local cafés usually depend on loyal, nearby customers rather than large-scale reach, making paid ads seem unnecessary at the start. These are the philosophies of some local café owners.

Our team was established to support marketing strategies designed specifically for local café owners in Quezon City.

SOCIAL MEDIA PLATFORM

STAGE 1: BEFORE OPENING

Create your social media accounts (Facebook, Instagram, TikTok).
Take pictures of your café, menu, drinks, and staff.
Write a short caption or story about your café (why you started, what makes it special).
Create a Google Business Profile so people can find your café on Maps.
Start posting behind-the-scenes updates (renovation, menu teasers, coffee prep).

Before the opening, one of the basic applied strategies of successful local café owners is creating a social media platform for the café and forming the business brand. This has no cost, which is why it is called a basic applied strategy. In the medieval period, soldiers joined wars wearing body armor. This resonates with café owners, having no social media presence is like going to war wearing only a shirt and boxers.

SOFT OPENING

STAGE 2: NETWORKING

Invite family, friends, and nearby people to try your café first.
Take photos and videos of customers enjoying their drinks.
Post them on your social media with hashtags like #CafeInQC or #SupportLocal.
Ask them to tag your café and leave a review on Google or Facebook.

Connection is important in business. Every person who has been engaged is a potential customer, and connecting with them is part of the strategy. Let the community know about the presence of the café. As owners, we should not practice gatekeeping. Connect with family, friends, and nearby people, they are potential members of the community who might be interested in visiting your local café.

Quezon City • Butter Beans Cafe

OFFICIAL LAUNCH

STAGE 3: GRAND OPENING

Announce your Grand Opening on all platforms.
Offer a promo (e.g., Buy 1 Get 1, free cookie with every drink).
Share daily stories or reels of your barista making drinks and happy customers.
Reply to comments and messages, build that friendly café vibe online!

A local coffee shop that closed after just a few months of operation may have had an owner who didn’t make the effort to have an official launch. They opened and focused only on daily operations without making any noise, appearing suddenly like a mushroom.

ROUTINE

STAGE 4: ROUTINE MARKETING

Daily updates on Facebook and Instagram Stories.
Weekly content posting on TikTok and other social media platforms.
Tag the community or customers.
Repost the uploads tagged by customers.

The owner should apply a routine for the coffee shop to sustain engagement. Routine is part of the marketing strategy, active social media presence means the local coffee shop is connecting with the community. Engaging with customers and reposting their tags is important, as it helps build relationships with them.

Basic organic marketing should be part of establishing a local coffee shop today. Some owners are successful and continue serving the community, earning both income and legacy, while others have had to close their cafés due to failed returns on investment. Although establishing a business is indeed a risk, in the café industry, you should first understand the marketing strategies that can support and sustain your business. It already has a free blueprint to survive, you just need to apply it for your benefit.

A short story from the experience, there was a newly established café in Quezon City. It was located in a so-called park. At the beginning of the year, that café was the only one existing in the area. The owner focused on walk-ins and didn’t even manage to have a grand opening, as she was happy to have some walk-ins. No social media platform noise. A few months later, the park became popular because of city events and lights, and three local coffee shops opened meters away, along with four food and café chains. The popularity of the park was overwhelming to the community, what more to the local coffee shop that was built first. People were coming to the park, students, families, and couples, until the owner realized how full and busy the other cafés were, while her shop had only two loyal customers.

What is Social Media Platorm?

A social media platform for local café owners is an online place where they can share photos, videos, and updates about their café. It helps them connect with customers, promote their products, and show what makes their café special.

Facebook – for posting updates, photos, and events.
Instagram – for sharing aesthetic photos of drinks, food, and the café.
TikTok – for short videos showing café vibes or behind-the-scenes moments.
Google Maps – for location, reviews, and contact information.

These platforms help attract more people and build a community around the café.

I am too busy to do social media posting.

There is nothing wrong with that if you want your coffee shop to simply exist. If your café is not your main source of income, that’s reasonable. However, if you are a café owner who invested heavily in establishing the business and yet expect growth and success without creating a social media presence, there is nothing to expect. In the present time, social media success represents the success of the café. These platforms are the first places your customers visit before your on-site establishment. Customers create expectations by scrolling through the café’s Facebook and Instagram pages and watching TikTok content from the café’s account.

I want to have an organized profile for my business.

dacano.official has a project supporting local coffee shops. The team designed a site that will represent your café completely, all information and the personality of your café can be viewed in one place. This site can be presented to your clients for event cart inquiries or customer menu inquiries.

Once you connect with us, the official proposal will be sent within 24 hours for your review. If you have any other concerns, the team will genuinely accommodate you. You want to know more how you can own an official site, access the invitation below.

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