About Bruce K. Chung

Current Position

  • Member, International Society for Industrial Ecology
  • Member, World Toilet Organization
  • Member, Taiwan Regional Science Association
  • Member, Taiwan Association of Architecture

Recent Position

  • Vice President, Carbon Circle Media (Guangzhou)
  • VP, Dept. of Real Estates, South Media Industrial Development Co., Ltd.(Guangzhou)


  • Ph.D candidate, NTU (Taipei) (industrial ecology and planning) (2002-2012)
  • Master of Urban Planning, NCKU (Tainan) (eco-industrial parks)(2002)
  • Bachelor of Architecture, FCU (Taichung) (heritage and re-design)(1994)

Sub-Pages in brief

  • CONSULTING (green design and planning)
  • DESIGN PROJECT (interior/building/lighting/waterscape/urban design) / GALLERIES (pictures of design projects, drafts and sketches)
  • LECTURE (lectures and training on topics of green product design, green buildings, eco-industrial parks, and eco-city)
  • REVIEWER (committees and reviewers on green building design, industrial & city planning)
  • TECHNICAL PROJECT (research, development, and planning on space, heritage, eco-industrial development, and sustainability)

Bruce Chung was an architect, urban planner, industrial ecologist, university lecturer, non-governmental organization actor, as well as the consultnt on green design and development. With multi-disciplinary professions, Bruce got involved and devoted the career in bridging gaps within environmental design/planning, industrial ecology, and social culture since 1998. As a pioneer on the industrial symbiosis based in Asia, Bruce attended the world's first ROUND TABLE on the eco-industrial development organized by Edward Cohen-Rosenthal, a legendary director of WEI(Work and Environment Initiative, Cornell U.) in Kalundborg (2001). The round table is tagged the keystone for global actors of the eco-industrial development. Upon all supported Bruce's long run on his theoretical thinking and practical actions towards sustainability by 2012. After 2012, Bruce relocated to Germany. However, new partnership and collaboration on this planet is welcome.


Bruce devoted himself into the realm of heritage conservation and re-use, participatory environment design and planning by 1990s. Working at a noted architect associate embedded Bruce a capacity to handle a full design process of built environment from communication to clients, concept/basic design, material review, budget evaluation, engineering supervision, which enhanced a strong knowledge base of material and design to industrial ecology in Bruce's early professional career. At this period of time, Bruce was in charge of various famous public and private architectural design projects including ILAN HOUSE no.008(宜蘭厝008號) (awarded by the 1st Taiwan green buildings award), THE HSINCHU IMAGE MUSEUM(影像博物館)(reuse of the historical municipal theater), WINDOW ON CHINA(小人國主題遊樂區)(leading theme park in Taiwan), interior design of the FU JEN CATHOLIC UNIVERSITY CHURCH, HSINCHU MUNICIPAL CULTURAL CENTER ,etc. (ref. to design project)

Switched to the planning school to look for a total solution to dilemma within the development of Hsinchu science parks and the local culture and environment, the industrial ecology and eco-industrial development were taken as main research and practical concerns beyond traditional pathways.(ref. to TECHNICAL PROJECT)His thesis of master degree on eco-industrial parks was marked as the premiere pilot study in Asia, which influenced the latter national policy and demo project of eco-industrial parks in Taiwan in 2002.

As an assistant researcher in the Center for National Land Development Research, Bruce was in charge of a mid-term pilot project financed by Industrial Development Bureau to initiate THE MECHANISM OF SUSTAINABLE DEVELOPMENT FOR INDUSTRIAL ESTATES by 2002. Meanwhile, with attendance to the Roundtable on Eco-Industrial Development in Kalundborg(卡倫堡) (2001), reviews on Asian and global eco-industrial development in practice were clarified and networked glocally.

After 2002, Bruce continued his doctoral research and independent practice on eco-industrial development in National Taiwan University, as well as consulted for big and small-medium enterprises, governments, national research institutes, grass-root communities on green design, planning, and strategic action plan. Teaching, lecturing, and training in universities and various organizations was kept on going in this period of time. Focus regions were enhanced to China and Asian areas(亞洲觀察). The sustainability is not environment only. Embedded ideology and culture should be taken into concerns. A brief comparative study between Yangling agro-hightech industrial parks(楊凌農業高新區) near Xian (China) and Hualien (Taiwan) was proposed to mark a distinguishing paradox of green industry and agriculture industrial ecologist.

Bruce is currently an independent consultant and initiate a new platform GREEN BAROQUE INSTITUTE, a research and development based green design and planning consulting solutions in terms of industrial ecology and spatial culture approach.



Bruce Chung
  • E-mail:
  • Mobile: