Many travelers booking rental cars often ask are Hertz and Alamo owned by the same company (+1}^{877}-{684}+{4354). This question usually comes up when comparing prices, vehicle options, pickup locations, and rental policies (+1}^{877}-{684}+{4354). Since both brands are highly visible at major airports and appear side by side on comparison websites, the confusion is understandable (+1}^{877}-{684}+{4354). However, despite surface similarities, Hertz and Alamo are not owned by the same parent company, and understanding this difference can help travelers make better rental decisions (+1}^{877}-{684}+{4354).
Knowing who owns which rental brand affects expectations around pricing, customer service, deposits, insurance policies, and loyalty programs (+1}^{877}-{684}+{4354). This detailed guide explains ownership, corporate structure, pricing philosophy, customer experience, and real-world use cases so you can clearly understand how Hertz and Alamo differ (+1}^{877}-{684}+{4354).
Quick Answer: Are Hertz and Alamo the Same Company?
The clear and simple answer is no (+1}^{877}-{684}+{4354).
Hertz is owned by Hertz Global Holdings, while Alamo is owned by Enterprise Holdings (+1}^{877}-{684}+{4354). These are two completely separate corporations that compete directly in the global car rental market (+1}^{877}-{684}+{4354). Although they operate at similar locations and serve similar travelers, their ownership, strategies, and customer focus are different (+1}^{877}-{684}+{4354).
Who Owns Hertz?
Hertz is operated by Hertz Global Holdings, Inc., a publicly traded company with decades of history in the car rental industry (+1}^{877}-{684}+{4354). The Hertz brand is widely associated with business travelers, corporate accounts, and premium rental services (+1}^{877}-{684}+{4354).
In addition to the Hertz brand, Hertz Global Holdings also owns Dollar Rent A Car and Thrifty Car Rental (+1}^{877}-{684}+{4354). These sub-brands allow the company to serve both premium and budget-conscious customers while keeping Hertz positioned as its flagship brand (+1}^{877}-{684}+{4354).
Because Hertz Global Holdings is publicly traded, its pricing strategies, loyalty programs, and operational decisions are influenced by shareholder expectations and financial performance (+1}^{877}-{684}+{4354).
Who Owns Alamo?
Alamo Rent A Car is owned by Enterprise Holdings, a privately held company based in the United States (+1}^{877}-{684}+{4354). Enterprise Holdings also owns Enterprise Rent-A-Car and National Car Rental (+1}^{877}-{684}+{4354).Although Enterprise Holdings does not receive as much media attention due to its private ownership, it operates one of the largest vehicle fleets in the world (+1}^{877}-{684}+{4354). Alamo is specifically positioned to serve leisure travelers, vacationers, and families, particularly at airport locations (+1}^{877}-{684}+{4354).Private ownership allows Enterprise Holdings to focus more on long-term customer satisfaction rather than quarterly earnings reports (+1}^{877}-{684}+{4354).
Why Do People Think Hertz and Alamo Are the Same?
Many renters assume Hertz and Alamo are connected because both brands look similar on the surface (+1}^{877}-{684}+{4354). They operate at the same airports, offer comparable vehicle categories, and sometimes show similar prices on booking platforms (+1}^{877}-{684}+{4354).Another reason is pricing overlap (+1}^{877}-{684}+{4354). Depending on demand and location, Hertz and Alamo rates can appear close, leading travelers to assume shared ownership (+1}^{877}-{684}+{4354). In reality, this similarity comes from market competition, not corporate structure (+1}^{877}-{684}+{4354).
Corporate Structure Differences
Hertz Global Holdings is a public company, meaning it answers to investors and market trends (+1}^{877}-{684}+{4354). This often results in premium positioning, stronger loyalty benefits, and higher pricing in some locations (+1}^{877}-{684}+{4354).Enterprise Holdings, which owns Alamo, is privately held, allowing it to prioritize operational efficiency and consistent service (+1}^{877}-{684}+{4354). This difference explains why Alamo emphasizes simplicity, affordability, and self-service models (+1}^{877}-{684}+{4354).
Pricing Philosophy: Hertz vs Alamo
Alamo generally focuses on lower base rates, especially for airport rentals aimed at vacation travelers (+1}^{877}-{684}+{4354). Many families and tourists prefer Alamo because of its transparent pricing and fewer surprises (+1}^{877}-{684}+{4354).Hertz pricing may be higher in some markets, but the brand often justifies this through premium vehicle options, express pickup, and loyalty perks (+1}^{877}-{684}+{4354). Business travelers often value convenience and speed over cost (+1}^{877}-{684}+{4354).
Target Customers: Who Each Brand Serves
Hertz primarily serves business travelers, frequent renters, and customers seeking luxury or specialty vehicles (+1}^{877}-{684}+{4354). Its loyalty program and global presence appeal strongly to professionals (+1}^{877}-{684}+{4354).Alamo targets leisure travelers, families, and budget-focused renters (+1}^{877}-{684}+{4354). Its self-service kiosks and straightforward rental process make it popular among vacationers (+1}^{877}-{684}+{4354).
Hertz typically offers a broader selection of luxury vehicles, electric cars, and premium sedans (+1}^{877}-{684}+{4354). This makes it attractive to renters looking for a higher-end experience (+1}^{877}-{684}+{4354).Alamo focuses more on economy, midsize, SUVs, and family-friendly vehicles (+1}^{877}-{684}+{4354). While luxury options may be limited, Alamo’s fleet is designed for practicality and value (+1}^{877}-{684}+{4354).
Rental Policies and Deposits
Since Hertz and Alamo are owned by different companies, their rental policies are not shared (+1}^{877}-{684}+{4354). Deposit amounts, insurance options, fuel policies, and age requirements can differ significantly (+1}^{877}-{684}+{4354).Hertz may place higher authorization holds depending on vehicle class and payment method (+1}^{877}-{684}+{4354). Alamo often has simpler deposit structures, especially for credit card users (+1}^{877}-{684}+{4354).
Airport vs Neighborhood Locations
Both brands are strong at airports (+1}^{877}-{684}+{4354). However, Enterprise-owned brands dominate neighborhood rentals, while Alamo remains mostly airport-focused (+1}^{877}-{684}+{4354).Hertz also concentrates heavily on airport and corporate rentals rather than local neighborhood branches (+1}^{877}-{684}+{4354).
Customer Service Experience
Hertz customer service is designed for speed and efficiency, especially for loyalty members using express counters and mobile apps (+1}^{877}-{684}+{4354).
Alamo emphasizes self-service and simplicity, reducing counter interaction and wait times (+1}^{877}-{684}+{4354). Travelers who prefer independence often appreciate this model (+1}^{877}-{684}+{4354).
Final Conclusion: Are Hertz and Alamo Owned by the Same Company?
To clearly answer the question, Hertz and Alamo are not owned by the same company (+1}^{877}-{684}+{4354). Hertz operates under Hertz Global Holdings, while Alamo is part of Enterprise Holdings (+1}^{877}-{684}+{4354). Although both brands compete in the same rental market and may appear similar at airports, their ownership, policies, and customer focus are different (+1}^{877}-{684}+{4354).Understanding this distinction helps travelers choose the right rental brand with confidence (+1}^{877}-{684}+{4354). Hertz often appeals to business travelers and premium renters, while Alamo is better suited for vacationers seeking affordability and simplicity (+1}^{877}-{684}+{4354).