Packaging is an integral part of trade. Such types of packaging material as Kraft, silk, Korean style are used to decorate the purchased goods, taking into account the requirements and desires of the buyer. Due to various materials, colors, their combinations and special packaging technologies, the purchased product looks more presentable and original. In addition, packaging with the application of the brand or logo of the manufacturer of the product can be a good way of advertising.

Various fashion trends in the packaging of purchased goods are now known. The following can be used as individual packaging:

· Kraft;

· Japanese silk;

· Korean style.

Kraft:

Kraft packaging can be in the form of Kraft bags and paper rolls. Craft bags come in various sizes, various colors, with die cut, glue handles and eyelet handles.

Benefits of Kraft Packaging:

· Increased strength, since it is made from sulphate cellulose;

· Naturalness and environmental friendliness, so only natural raw materials are used in the manufacture of craft;

· Affordable cost;

· Original look.

Japanese silk:

Japanese silk is another type of material that is used for the original packaging of goods. The purchase, in the design of which silk is used, looks stylish, aesthetically pleasing and beautiful. Like bath bomb packaging

Benefits of using Japanese silk in packaging:

· Simplicity, sophistication and originality, as silk has different color shades, colorful ornate patterns are an additional decoration. Silk drapes well, soft, light material can be given any shape;

· Naturalness and safety of the material. This is the main indicator of packaging - to be safe for humans and the environment;

· Originality. Packaging in the Japanese style is unique, differs from the usual packaging, therefore it is often used for packaging national Japanese goods: Japanese alcohol, tea sets, and martial arts accessories.

The only drawback is the rather high cost for the packaging material.

Korean style:

The first thing customers pay attention to is, of course, the packaging. The Korean packaging style has its own distinctive features.

And the Korean style is used in various fields: for florists - the design of bouquets and compositions; for sellers - Korean-style gift design, for manufacturers (Korean manufacturers use traditional design in packaging their goods so that their goods are immediately evident to customers).

Benefits of Korean Style:

· Simplicity, the use of national flavor in the design of gift souvenirs;

· Color variety of packaging material;

· Affordable prices;

· Naturalness and environmental friendliness of packaging, as it is made from natural raw materials;

· The originality and uniqueness of the packaging, as the features of national Korean traditions are used in design.

In the packaging of goods, the quality of the material used, its appearance, colors play an important role, which allows you to decorate the purchased goods in any style, giving it originality.