One of the biggest social media platforms of China, Sina Weibo or simply Weibo actually means Micro-blog. Businesses exploring Chinese market can’t afford to lose this platform for the huge number of audience it gathers. Weibo advertising services offers immense potential to new foreign businesses eyeing China.

Look at the numbers as they reveal the power of Weibo:

• · Weibo has 850 million users

• · There are 500+ active million users per month

• · While male users are 50.1percent, female users are 49.9 percent

• · More 82 percent of Weibo users shop online

• · Over 73 percent users use Weibo Mobile App

Also known as China’s Twitter, Weibo is far bigger and effective platform when it comes to advertising for foreign brands.

Your Chinese social media marketing strategy is incomplete without strategies around Weibo as it is the most effective way to build a trustable following, promote your business, and get into direct engagement with a large community of potential customers. Weibo provides the most targeted way to do so. Weibo happens to be the most ROI focused platform to market brands.

If you are planning to expand your business through this platform, Weibo Advertising Services can help largely. There are important advertising models that you can refer to:

Fan tunnel

In Weibo, Fan Tunneling is an ultimate way to reach new customers and followers in large numbers. Using this strategy you can either promote a single post or your account. It focuses on the whole Weibo community, not just the existing followers.

Fan Headlines

It targets existing followers and their connections as the post or account will get highlighted in the followers’ and their relevant connections’ top new feed.

Weibo Search Engine Promotion

The inbuilt search function of Weibo targets browsing accounts, fan pages, and posts. Using target keyword searches, you can boost visibility of your brand and get quality traffic on your account.